Pursuit of Profit: Franchise Strategies to Build Real Wealth Beyond the Corporate Grind
Episode 132: What does it really take to build and franchise a successful restaurant brand? In this episode of Pursuit of Profit, Cliff sits down with Matt Friedman, founder of Wing Zone, to break down how he grew a single concept into a nationally recognized franchise brand. You'll learn: 1. How to build a franchise that is exit ready 2. Skills for scaling a franchise vs building a business 3. Understand capital discipline If you’re considering franchising, restaurant ownership, or scaling a business, this episode delivers practical insights on growth, leadership, profitability, and long-term brand expansion. Hit play and listen now! -------------- Timestamps: 00:00 - Intro 02:24 - Why are you making chicken wings in your frat house? 09:09 - Hurdles building the business 11:55 - Capital for growing the business 16:12 - How Wing Zone scaled 25:10 - From Frat House to Franchise book 27:10 - 5 key metrics for buying a franchise 33:45 - Trials and challenges while building 38:07 - What Matt's doing now 44:40 - What Matt would have done differently ----- Links: Wing Zone [https://wingzone.com/] From Frat House to Franchising: The Wing Zone story (book) [https://www.barnesandnoble.com/w/from-frat-house-to-franchising-matt-friedman/1149706935?ean=9798895761632] Matt Friedman [https://mattfriedman.com/] Watch the Pursuit of Profit on YouTube [https://youtu.be/uIQm1dcgiNs]! Connect with Cliff and Justin: 🌐 Website - https://franocity.com/ [https://franocity.com/] 📷 Instagram - [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0UyU2pVeTJEQkliZXI2TE1OQ2pSOFJDTjAyUXxBQ3Jtc0tsU3pZRXI3Y3p1MnhGSzg5R1hIU1BzT3lWU1ktREpMLXBEOV9KdURvSmFObEV6cURnaFFZTEFaVVk0T3lEc1loS0lfa19HMEZDS2I5YkFRMWJzMjFQdkxRcTMteW95Q01qZHRycl9PUEhrU1hMbTBDOA&q=https%3A%2F%2Fwww.instagram.com%2Ferikvanhorn%2F&v=cnVFI3eRf4E] /franocity [https://www.instagram.com/franocity/?hl=en] 👍 Facebook - [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm4yUlZyNk5WMGI5WnRzMm5GWEpaYTZrM3JMUXxBQ3Jtc0tudTc2WWlxa0JoUlBTT0FPM2x2YnQzdVlIV1c3RzlKQTQ2X01OMXBhenRyc01xNFdRS04wbk9uR2FoWThtV3Z3b2xPQm1VNk1USHNJdll1dVdIbmR1cWRSVmZaQXJITUdidFlMMlZSNlcwOEV0Z004NA&q=https%3A%2F%2Fwww.facebook.com%2Ferik.v.horn%2F&v=cnVFI3eRf4E] /franocity [https://www.facebook.com/franocity/] 💼 LinkedIn - [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E]/cliffnonnenmacher [https://www.linkedin.com/in/franocity/] 💼 LinkedIn - [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnZLbHRqckpCb0V1M1dqZGtjaVhGd19UQXVhQXxBQ3Jtc0tsalRBUGNLcmJkNnVIRGNyRzA4Q1BUN25YenZFTG03WEZJeGRRTi1zU2lJQld6ai05ei00ZWp3NVYtMlNVUFFMYURfRXZZTFRxMjdiOHByZ0hJQlBPR2R6bFhVSGZJcEE1ZkpMcTRyQ3k2Smlqd3JYYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fevanhorn%2F&v=cnVFI3eRf4E] /justinguevara [https://www.linkedin.com/in/justin-guevara-franocity/] * Consult with Cliff and Justin @Franocity [https://franocity.com/] ----- Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
143 episodes
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