Real Finds Podcast: Commercial Real Estate Unfiltered
On today's episode of The Real Finds Podcast, Gordon Lamphere sits down with Ron Rohde, a commercial real estate attorney, active investor, and one of the most recognizable voices in the industrial outdoor storage (IOS) space. Based in the Dallas-Fort Worth metroplex, Ron runs the Law Office of Ronald Rohde, PLLC, where he advises clients across industrial, retail, office, and multifamily transactions. He is also a direct owner and operator of industrial NNN properties, general counsel to a major retail shopping center platform, the author of a practical guide to industrial real estate investing, and the creator of a widely followed YouTube channel covering deals and commercial real estate law. Few people can speak to IOS from the investor, broker, and attorney seats all at once, which makes this conversation a genuine masterclass.Ron and Gordon dig into why industrial outdoor storage became one of the hottest asset classes of the last five years, how to underwrite a deal on rent per acre rather than price per foot, and why the building on an IOS site still matters more than most investors assume. Ron walks through the class A, B, and C surface tiers, the zoning and neighborhood-objection risks that can quietly wreck a deal, the real cost of landscaping and screening compliance, and how to think about tenant quality, decision speed, and lease execution across company sizes. He also shares candid advice on hiring the right real estate attorney, his view on retail's resilience after Amazon, and where AI is heading in the transaction workflow.What we cover:- What industrial outdoor storage actually is and why it trades differently from traditional warehouse- How to underwrite IOS on rent per usable acre plus triple net- The class A, B, and C surface tiers from dirt to gravel to concrete- Why the building still matters and what tenants now demand- Zoning, by-right use, and neighborhood objection as the biggest red flags- The hidden cost of landscaping, screening, irrigation, and site plan compliance- Financing IOS and how lenders now underwrite yard income- Finding a competitive edge in a crowded, institutional market- How to identify and keep a great commercial real estate attorney- Retail, big box, and irreplaceability as an investment thesis- Decision speed and bureaucracy across small, middle market, and institutional tenants- Where AI fits into the future of commercial real estateThe Real Finds Podcast is brought to you by Van Vlissingen and Co., Chicagoland's oldest private commercial real estate brokerage, founded in 1879 and serving Greater Chicago, Wisconsin, and the broader Midwest. Learn more at vvco.com, email info@vvco.com, or call 847-846-6902.New episodes of The Real Finds Podcast publish every Wednesday at 3 PM CT on YouTube, Spotify, iTunes, and wherever you get your podcasts. If you enjoyed this episode, please like, subscribe, leave a five-star rating, and drop a comment. Your support helps us keep booking quality guests.Connect with Ron Rohde on YouTube and follow his content on industrial outdoor storage, retail, and commercial real estate law.
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