Recipe to Revenue

Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food

52 min · 5. maj 2026
episode Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food cover

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Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The market was dominated by fruit-heavy pouches that lacked balanced nutrition, prompting her to create a fresh, science-led solution for parents. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Katie Thomson, co-founder and CEO of Square Baby. Katie shares her journey from corporate nutrition to launching a national direct-to-consumer baby food brand. She explains the mechanics of developing veggie-forward meals that meet USDA guidelines and how offering an early allergen introduction menu can help prevent severe food allergies. Listen to learn: ☕ How Katie transitioned from Starbucks' first dietitian to a baby food entrepreneur  🥦 The science behind creating meals with half the sugar and twice the protein of most pouches  🥜 Why introducing the top eight allergens early is critical for food allergy prevention  🏆 The rigorous process of testing for heavy metals and earning the Clean Label Project Purity Award  📦 Navigating the logistics of sustainable packaging and nationwide frozen delivery Whether you are launching a direct-to-consumer brand or looking to disrupt an established industry, Katie breaks down the exact plays needed to build a purpose-driven and predictable revenue engine. Learn more about Square Baby: 🌐 https://squarebaby.com/ [https://squarebaby.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #babyfood #nutrition #entrepreneurship #squarebaby #earlyallergenintroduction #directtoconsumer #innovation #sustainablepackaging  Support the show [https://www.buzzsprout.com/2355464/support]

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episode Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food artwork

Ep 54 - How Starbucks’ First Nutritionist Fixed Baby Food

Send us Fan Mail [https://www.buzzsprout.com/2355464/fan_mail/new] 🔔 Subscribe to this channel for exclusive content and updates! After pioneering health and wellness strategies as the first nutritionist for Starbucks, Katie Thomson became a mom and noticed a glaring problem in the baby food aisle. The market was dominated by fruit-heavy pouches that lacked balanced nutrition, prompting her to create a fresh, science-led solution for parents. ------------------ In this episode of Recipe to Revenue, host Leah Messina talks with Katie Thomson, co-founder and CEO of Square Baby. Katie shares her journey from corporate nutrition to launching a national direct-to-consumer baby food brand. She explains the mechanics of developing veggie-forward meals that meet USDA guidelines and how offering an early allergen introduction menu can help prevent severe food allergies. Listen to learn: ☕ How Katie transitioned from Starbucks' first dietitian to a baby food entrepreneur  🥦 The science behind creating meals with half the sugar and twice the protein of most pouches  🥜 Why introducing the top eight allergens early is critical for food allergy prevention  🏆 The rigorous process of testing for heavy metals and earning the Clean Label Project Purity Award  📦 Navigating the logistics of sustainable packaging and nationwide frozen delivery Whether you are launching a direct-to-consumer brand or looking to disrupt an established industry, Katie breaks down the exact plays needed to build a purpose-driven and predictable revenue engine. Learn more about Square Baby: 🌐 https://squarebaby.com/ [https://squarebaby.com/] 🚀 Learn More About Our Sponsors: Intercontinental Beverage Capital: https://inbevcapital.com/ [https://inbevcapital.com/] Sinuate Media: https://sinuatemedia.com/ [https://sinuatemedia.com/] #recipetorevenue #babyfood #nutrition #entrepreneurship #squarebaby #earlyallergenintroduction #directtoconsumer #innovation #sustainablepackaging  Support the show [https://www.buzzsprout.com/2355464/support]

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