Refurb and Retrofit - Transformation In Action
* Eden Labs focuses on commercializing sustainability through marketing. * Renaming 'retrofit' to 'renovation' could improve public perception. * A national conversation about sustainability is lacking. * Community engagement is crucial for promoting sustainable practices. * Emotional drivers are more effective than logical arguments in marketing. * Negative media coverage affects public perception of retrofit solutions. * True stories and authenticity can engage consumers. * Collaboration among stakeholders can amplify sustainability efforts. * Timely solutions can make sustainability more appealing. * Human ingenuity can drive the transition to sustainability. Find Eden Lab https://www.edenlab.co/what-we-do
20 episodes
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