Retail Remix

This episode is brought to you by BIgCommerce [https://bigcommerce.com/retailremix] In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix, host Nicole Silberstein sits down with Kimberly Shenk, Co-founder and CEO of Novi Connect [https://www.noviconnect.com/], to explore how consumer trust is evolving. Drawing from her unique background as a U.S. Air Force data scientist, Kimberly shares how Novi is helping brands and retailers like Amazon, Target, Sephora and Ulta back up products’ health, safety and sustainability claims with real data — and why it matters more now than ever. Together, they discuss: * Why traditional brand trust is no longer enough — and what’s replacing it; * What consumers today actually care about when it comes to ESG — and how to communicate it; * The measurable impact of verified product claims on discovery, conversion and loyalty; and * How AI and large-language models are reshaping online merchandising in the digital age. RELATED LINKS * Learn more about Novi Connect [https://www.noviconnect.com/]’s work with retailers * Check out the NYU Stern Sustainable Market Share Index [https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2F457efac3.streaklinks.com%2FCd73OTPc3AkD1vdiAQGrSAZk%2Fhttps%253A%252F%252Fwww.stern.nyu.edu%252Fexperience-stern%252Fabout%252Fdepartments-centers-initiatives%252Fcenters-of-research%252Fcenter-sustainable-business%252Fresearch%252Fcsb-sustainable-market-share-index&data=05%7C02%7Cnicole%40retailtouchpoints.com%7C739e7f638cd343b389ed08ddadc94558%7C661c8d9be19e4330b41275dce2d26154%7C0%7C0%7C638857802177443253%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=GthXYqpLg6ESSAS8pNwX3olY1xPM9alJmdeykx4yZx8%3D&reserved=0] * Read more about shifting trust dynamics in the article from McKinsey: Consumers care about sustainability—and back it up with their wallets [https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2F457efac3.streaklinks.com%2FCd73OTDra7QOwN6vbwpganP-%2Fhttps%253A%252F%252Fwww.mckinsey.com%252Findustries%252Fconsumer-packaged-goods%252Four-insights%252Fconsumers-care-about-sustainability-and-back-it-up-with-their-wallets&data=05%7C02%7Cnicole%40retailtouchpoints.com%7C739e7f638cd343b389ed08ddadc94558%7C661c8d9be19e4330b41275dce2d26154%7C0%7C0%7C638857802177830829%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=mDsX7wu5mPuL37RZ%2BuCR6G88pRE49z5gMYA4ZEmwilI%3D&reserved=0] * Explore trends in values-based commerce from Retail TouchPoints [https://www.retailtouchpoints.com/] * Check out past episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix [https://bigcommerce.com/retailremix]

This episode is brought to you by BIgCommerce [https://bigcommerce.com/retailremix] Surviving 100 years in retail is rare — thriving for 110 is something else entirely. In this episode of Retail Remix, host Nicole Silberstein speaks with Tianne Doyle, President of off-price retail chain Bealls, which is celebrating its 110th anniversary this year. With over 30 years at the company, Tianne shares what has given Bealls such enduring appeal, how it continues to evolve in a rapidly changing market and why its people-first culture might be its most powerful asset. Together, they explore: * How a commitment to financial discipline and customer connection has fueled Bealls’ longevity; * The company’s pioneering new ambassador program, which puts loyalty members from across the country in the spotlight; * The role of culture, leadership and loyalty in building a purpose-driven retail organization; and * Bealls’ growth plans for the next decade — including new formats, store expansion and digital strategy. RELATED LINKS * Discover how Bealls [https://www.beallsinc.com/] brings value and brand-name style together * See pictures of Bealls’ localized store design [https://www.retailtouchpoints.com/topics/retail-store-design/call-the-men-in-black-alien-spacecraft-crashes-into-roswell-bealls-store] in Roswell, N.M. * Dig deeper into Bealls’ history and secrets to success in this recent RTP feature story [https://www.retailtouchpoints.com/features/retail-success-stories/bealls-secret-to-lasting-110-years-nurturing-connection-and-culture] * Explore the latest retail success stories from Retail TouchPoints [https://www.retailtouchpoints.com/] * Check out past episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix [https://bigcommerce.com/retailremix]

This episode is brought to you by BIgCommerce [https://bigcommerce.com/retailremix] What does it take to become a household name — and why does it matter? In this episode of Retail Remix, host Nicole Silberstein is joined by James May and Barry Thomas from global data and analytics firm Kantar to unpack the findings from the 20th annual BrandZ Report, which ranks the top 100 most valuable global brands.  They dive into the forces shaping brand value today, why retail brands are on the rise and what lessons others can learn from this year’s leaders. Together, they explore: * Why brand is a company’s most valuable asset and the common traits of the world’s most valuable brands; * Whether the era of U.S. economic exceptionalism is nearing an end; * Why disruption is such a powerful brand-builder, as evidenced by brands like Amazon and ChatGPT; and * How retailers can follow the playbook of brands like Walmart and Costco to build stronger, more meaningful connections with consumers. RELATED LINKS * Explore key takeaways [https://www.prnewswire.com/apac/news-releases/charting-20-years-of-brand-value-kantar-brandz-2025-ranking-reveals-the-worlds-most-valuable-brands-302456367.html] from Kantar’s 2025 BrandZ Report  * Check out the full 2025 BrandZ Report [https://indd.adobe.com/view/891c8417-d62e-46ad-b2c2-2f103105b5ae] * Learn more about Kantar [https://www.kantar.com/north-america] * Explore the latest marketing insights from Retail TouchPoints [https://www.retailtouchpoints.com/] * Check out past episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix [https://bigcommerce.com/retailremix]

This episode is brought to you by BIgCommerce [https://bigcommerce.com/retailremix] This episode is brought to you by BIgCommerce [https://bigcommerce.com/retailremix] With tariffs dominating headlines and reshaping global retail strategy, brands are navigating one of the most complex trade landscapes in recent memory. In this episode of Retail Remix, host Nicole Silberstein is joined by Rathna Sharad, CEO and Founder of cross-border logistics platform FlavorCloud. With a background spanning Microsoft, UPS, and three decades of global trade experience, Rathna offers expert guidance on navigating tariffs, streamlining international operations, and building supply chain resilience.  Together, they explore: * The biggest friction points brands face when scaling internationally — and how to solve them; * Key markets and categories showing rapid growth in global ecommerce; * Lesser known implications of the de minimis rule change and what it means for U.S. merchants; and * Why now is the time to double down on international expansion, not pull back. RELATED LINKS * Read the FlavorCloud 2025 State of Cross-Border [https://flavorcloud.com/state-of-crossborder/] report * See how FlavorCloud [https://flavorcloud.com/] is helping brands go global * Explore the latest retail supply chain insights from Retail TouchPoints [https://www.retailtouchpoints.com/] * Check out past episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] ——— Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix [https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.bigcommerce.com%2Fretailremix&data=05%7C02%7CMike.Santos%40EmeraldX.com%7C307780d5dfa74a712c6208dd987cd6c6%7C661c8d9be19e4330b41275dce2d26154%7C0%7C0%7C638834384134899518%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=TMcbfJCdTghA7vYiR1aOr70I%2BU4%2F7DfklFtoHb7sR1Y%3D&reserved=0] Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix [https://bigcommerce.com/retailremix]

This episode is brought to you by BIgCommerce [https://bigcommerce.com/retailremix] As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience. In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack: * How DSW is navigating the latest shifts in consumer expectations and retail strategy; * The challenges of marketing during unpredictable economic periods; * How to keep pace with rapid technological evolutions across search and social; and * Her secret weapon for staying on top of social trends.  RELATED LINKS * Get a closer look at DSW’s [https://www.dsw.com/] brand in action. * Explore the latest marketing insights from Retail TouchPoints [https://www.retailtouchpoints.com/] * Check out past episodes of Retail Remix [https://www.retailtouchpoints.com/podcasts] Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix [https://bigcommerce.com/retailremix]