From 200 to 13,000 Employees: Scaling the Revenue Engine with Jonathan Hobday

(In Swedish) Hur Sebastian Dedering på Kognity bygger säljinfrastruktur som CRO

I detta svenska avsnitt av Revenue Architecture pratar Adam med Sebastian Dedering, CRO på Kognity. De går djupt in i hur bra säljteam struktureras, hur AI kan komma att påverka RevOps och sälj, och hans personliga lärdomar från över 15 år i sälj och customer success.

From 200 to 13,000 Employees: Scaling the Revenue Engine with Jonathan Hobday

In this very first episode, Adam sits down with Jonathan Hobday, CRO of Talent Matched, who brings 30 years of experience from giants like VMware and CA Technologies. They explore the fundamental shifts in the 2026 sales landscape, including the move from "transactional" to "enterprise engagement" and the necessity of building a rigid data backbone before attempting to scale.