Bridge the Gap™ by Revenue Reimagined

Most founders think outbound is simple: send 10,000 emails and - BOOM - meetings! Reality check: it’s not working. And worse? It’s killing your domain, your pipeline, and your sanity. In this brutally honest episode of Bridge the Gap, we sit down with Kellen Csebeer, founder of The Deal Lab, who’s on a mission to rebuild outbound from the ground up. No fluff. No spam. Just strategy and segmentation. 🔍 What we cover:  • Why your outbound sucks (and how to know it)  • Why demand isn’t desire—it’s desperation  • How long it REALLY takes to make outbound work  • The dangerous myth of instant ROI  • Cold email vs. cold reality 💥 If you’re a founder, RevOps lead, or just someone tired of sending 5,000 emails into the void, this is your episode. Follow Kellen - https://www.linkedin.com/in/kellen-casebeer/ [https://www.linkedin.com/in/kellen-casebeer/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass! https://pursuitsalessolutions.com/revenuereimagined [https://pursuitsalessolutions.com/revenuereimagined] ZoomInfo is also a proud sponsor - check them out here [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence]! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

This episode of Bridge the Gap features the legendary Darren McKee—LinkedIn whisperer, social selling coach, and former pizza-slinger turned revenue disruptor. Darren’s coached over 900 leaders on how to stop being sales robots and start building authentic relationships that actually close. We dive into: •Why most go-to-market strategies are broken by design •How Darren hit 147% of quota by ignoring the “playbook” •The truth about LinkedIn’s algorithm (spoiler: nobody knows) •Why promoted posts are a death sentence •The future of B2B is DTC (yeah, really) If you’re a founder, revenue leader, or rep trying to unlearn bad sales religion and grow real pipeline, this one’s for you. 👉 Subscribe for weekly tactical GTM advice 📬 Newsletter: https://revenue-reimagined.com 🎙️ Guest: Darren McKee – https://darrenmckee.co Follow Darren - https://www.linkedin.com/in/darrenmckeesales/ [https://www.linkedin.com/in/darrenmckeesales/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass! https://pursuitsalessolutions.com/revenuereimagined [https://pursuitsalessolutions.com/revenuereimagined] ZoomInfo is also a proud sponsor - check them out here [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence]! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

On this episode of Bridge the Gap podcast, we sit down with Daniel Zarick, CEO and co-founder of Arrows, a digital sales room and customer onboarding platform built for HubSpot. Daniel opens up about the terrifying moment when Arrows was on the brink—no traction, no funding runway, no product-market fit. He walks us through the blind spots, ego traps, and the very real “oh sh*t” moments of startup life. We get into why most onboarding tools fail, what makes a sales room actually usable, and why your CRM isn’t enough. From ripping out dashboards to embedding deeply with HubSpot, Arrows didn’t just iterate—they nuked their own roadmap and rebuilt with precision. If you’re a founder, GTM leader, or just someone tired of BS buzzwords, this episode’s for you. 📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com [https://revenue-reimagined.com] before it’s too late! Follow Daniel - https://www.linkedin.com/in/danielzarick/ [https://www.linkedin.com/in/danielzarick/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass! https://pursuitsalessolutions.com/revenuereimagined [https://pursuitsalessolutions.com/revenuereimagined] ZoomInfo is also a proud sponsor - check them out here [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence]! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Why are most startups crashing and burning before they even get off the ground? It’s NOT what you think. In this episode of Bridge the Gap, Adam and Dale uncover the brutal truth with 3x founder and marketing powerhouse Lindsay Tjepkema. Here’s what you’re getting: ❌ Why 90% of Founders Are DESTROYING Their Growth Without Knowing It ✅ The ICP Myth: Why You’re Targeting the WRONG People (And How to Fix It Today) ⚠️ The Dangerous “Playbook Trap” That’s Holding You Back 💡 The Real Way to Build a Human-Centric Brand That Can’t Be Ignored Most founders are making the same fatal mistake—waiting too long to re-evaluate their ICP, Buyer Persona, and Value Proposition. Miss this and your business is toast. 🥀 📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com [https://revenue-reimagined.com] before it’s too late! Follow Lindsay - https://www.linkedin.com/in/lindsaytjepkema/ [https://www.linkedin.com/in/lindsaytjepkema/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass! https://pursuitsalessolutions.com/revenuereimagined [https://pursuitsalessolutions.com/revenuereimagined] ZoomInfo is also a proud sponsor - check them out here [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence]! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Are you struggling to make outbound work at scale? You’re not alone. In this episode, we sit down with Harris Kenny, CEO of Outbound Sync, to break down why outbound often fails and cold email is dead — and what top-performing teams are doing differently. We dive into:  • Why syncing outbound tools to your CRM is a game-changer  • The cold truth about cold email in 2025  • When to hire an agency vs. build in-house  • How AI is shaping the future of sales (and why agencies aren’t going anywhere)  • Tactical examples of outbound that actually WORK If you’re in GTM, RevOps, or sales leadership, this episode is packed with insight you won’t find anywhere else. Follow Harris - https://www.linkedin.com/in/harriskenny/ [https://www.linkedin.com/in/harriskenny/] PS - huge shout out to Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] for sponsoring our show. We could not do this without you. See how Sendoso [https://sendoso.com/demo-request/?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined] can help increase pipeline, ROI, and customer retention. We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass! https://pursuitsalessolutions.com/revenuereimagined [https://pursuitsalessolutions.com/revenuereimagined] ZoomInfo is also a proud sponsor - check them out here [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence]! 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].