Bridge the Gap™ by Revenue Reimagined

Episode #127 Productize Sales Before You Hire More Reps | Heath Barnett

Is your revenue plan stuck on hiring more reps? In this episode of Bridge the Gap, we sit down with Heath Barnett, VP of Revenue at Mixmax, to break down why most teams hire reactively and how to fix the engine behind growth before adding headcount. We cover what productizing sales really means, how to build the right GTM motions by ICP tier, what to measure instead of call volume, and how to use automation to raise rep capacity without losing the human side of selling. Key Highlights  ✓ Why companies default to hiring instead of fixing the system  ✓ ICP tiers that define your motion sales led sell assisted and self-serve  ✓ Productize sales by defining what good looks like  ✓ Hire for GRIP and build FORCE to scale predictably  ✓ Say no to bad revenue and protect rep time  ✓ Track unique accounts engaged, not just call volume If you lead GTM and want predictable revenue without bloated headcount, this episode is for you. Connect with Heath- heathbarnett [https://www.linkedin.com/in/gtmjuice/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #126 Turn Your Website Into A Sales Conversation with Omer Gotlieb

Are buyers bouncing the moment your site asks for a form? In this episode of Bridge the Gap, we sit down with Omer Gotlieb, founder and CEO of SalesSpeak.ai and former co-founder of Totango, to break down how to turn a static website into a real sales conversation.  We cover self-directed buying, when to bring in a human, and the signals your site should capture to guide deals instead of gating them. Key Highlights: * Turn pages into live conversations that qualify, route, and book next steps * Remove friction: fewer gates, clearer pricing signals, honest competitor context * Match answers to intent, role, and channel preference in real time * Balance automation with expert help at the right moment * Build the insight loop: questions buyers ask, content gaps, and campaign quality If you lead go-to-market and want a faster path from visit to qualified conversation without more traffic, this episode is for you. Connect with Omer - omergotlieb [https://www.linkedin.com/in/omergotlieb/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #125 Outbound Isn’t Dead, You’re Just Doing It Wrong with Colin Spector

Are your cold calls getting screened while reps drown in admin? In this episode of Bridge the Gap, we sit down with Colin Specter, SVP of Global Sales at Orum, to break down human-led calling in an AI world.  We cover how to coach first, where automation actually helps, why follow up wins deals, and the real playbook for higher connect rates and cleaner pipeline. Key Highlights * Coach first beats pipeline first for durable growth * iOS call screening can lift connects when you stay human * Before, during, after the call automation that removes friction * Weekly tape review, clear WAN targets, and call scoring that sticks * Rep to manager sweet spot is 5–7 with smart prep If you are a founder, GTM leader, or operator who wants a practical calling and coaching system that drives real conversations and real pipeline, this episode is for you. Connect with Colin- colinspecter [https://www.linkedin.com/in/colinspecter] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #124 The Modern Outbound Team Structure For Faster Pipeline | AJ Cassata

Are your cold emails getting ignored while LinkedIn sits idle? In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray. Key Highlights * How to use LinkedIn for warm touch and email for scale * The one metric that matters is contacts per positive reply * Personalization that helps deliverability without fluff * Testing ideas that lift replies across crowded inboxes * The modern outbound team GTM engineer plus SDR focus If you are a founder, GTM leader, or operator who wants to get practical tooling tips for sending, tracking, and follow-up, this episode is for you.  Connect with AJ - ajcassata [https://www.linkedin.com/in/ajcassata/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #123 Turn Follow Ups Into Buyer Momentum In Minutes (Method) with Kim Hacker

What actually moves a deal forward when you’re not in the room? In this episode of Bridge the Gap, we sit down with Kim Hacker, COO of Arrows, to break down how to turn follow-ups into real buyer momentum.  We dig into what buyers do when you’re not there, why generic “thanks for the call” emails stall deals, and how a single shared link can align champions, finance, legal, and ops without endless back-and-forth. 🔑 Key Highlights * Send a tailored room within 5–10 minutes after the demo * Outline buyer's next steps and track them in the room and CRM * See the real buying committee by tracking who views the room * Use confidence scoring in CRM to clean up your forecast * Add onboarding steps at signature to carry momentum to activation If you are a founder, GTM leader, or operator who wants a simple follow-up workflow your team can ship after every demo, this episode is for you. Connect with Kim- kimhacker [https://www.linkedin.com/in/kimberlyhacker/]Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour... [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].