Bridge the Gap™ by Revenue Reimagined

Episode #130 Build AI Readiness First, Then Scale What Works (Enterprise) with Justin Trombold

Are you treating generative AI like a shortcut instead of a strategy? In this episode of Bridge the Gap, we sit down with Justin Trombold, founder and president of Antesyn Advisors, to break down how enterprise leaders can move past hype and build AI work that fits how the business actually runs. We cover readiness, process clarity, governance, and how to choose win-now plays without betting the company on experiments that will never scale. Key Highlights: ✓ Why most AI strategies fail when they sit outside operations ✓ Start with the problem first then match the right tech ✓ Readiness signals: people, proficiency, collaboration governance, change muscle ✓ Win now win later roadmap that leaders can actually run ✓ How to turn pilots into repeatable programs with metrics If you lead strategy, ops, or go to market and want AI work that creates measurable value, this episode is for you. Connect with Justin – / justintrombold [https://www.linkedin.com/in/trombold/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #129 2025 GTM Mistakes & What Not To Take Into 2026 (Year-End Recap) with Dale Zwizinski

Are you heading into 2026 with real signal or just noise? In this year-end recap episode of Bridge the Gap, Dale and I break down what actually happened in 2025 across go-to-market. What broke, what worked, and what operators should carry forward into 2026. We cover AI hype versus real execution, why pipeline panic keeps repeating, what org design got exposed, and why fundamentals still win when everything feels uncertain. Key Highlights * AI hype crashed because most teams skipped outcomes and guardrails * AI shelf ware happens when you do not know what you are fixing * Spam cannons still run even when buyers ignore them * Discovery and problem-led messaging still move deals * 2026 will bring consolidation and higher standards for leaders using LLMs If you lead GTM and want a clear reset for 2026 with practical takeaways from the trenches, this episode is for you. Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #128 Why Complex Plans Kill Execution (Simplify The Work) | Mike Simmons

Is your team talking but nothing is landing? In this special birthday episode of Bridge the Gap, we sit down with Mike Simmons, founder of Catalyst, to break down why execution breaks when communication breaks.  We cover how teams lose alignment through said heard remembered, why complexity becomes a hiding place, and how to turn meetings into clear ownership and next steps. Key Highlights: ✓ Said, heard, remembered, and why teams misalign ✓ Confirm what people heard before you move on ✓ Use a call plan for those in the room, objective, and next steps ✓ Simplify work to expose what is not getting done ✓ Lock execution with who will do what by when If you lead a team and want faster alignment and cleaner execution, this episode is for you. Connect with Mike - mikesimmons [https://www.linkedin.com/in/mikesimmons/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #127 Productize Sales Before You Hire More Reps | Heath Barnett

Is your revenue plan stuck on hiring more reps? In this episode of Bridge the Gap, we sit down with Heath Barnett, VP of Revenue at Mixmax, to break down why most teams hire reactively and how to fix the engine behind growth before adding headcount. We cover what productizing sales really means, how to build the right GTM motions by ICP tier, what to measure instead of call volume, and how to use automation to raise rep capacity without losing the human side of selling. Key Highlights  ✓ Why companies default to hiring instead of fixing the system  ✓ ICP tiers that define your motion sales led sell assisted and self-serve  ✓ Productize sales by defining what good looks like  ✓ Hire for GRIP and build FORCE to scale predictably  ✓ Say no to bad revenue and protect rep time  ✓ Track unique accounts engaged, not just call volume If you lead GTM and want predictable revenue without bloated headcount, this episode is for you. Connect with Heath- heathbarnett [https://www.linkedin.com/in/gtmjuice/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].

Episode #126 Turn Your Website Into A Sales Conversation with Omer Gotlieb

Are buyers bouncing the moment your site asks for a form? In this episode of Bridge the Gap, we sit down with Omer Gotlieb, founder and CEO of SalesSpeak.ai and former co-founder of Totango, to break down how to turn a static website into a real sales conversation.  We cover self-directed buying, when to bring in a human, and the signals your site should capture to guide deals instead of gating them. Key Highlights: * Turn pages into live conversations that qualify, route, and book next steps * Remove friction: fewer gates, clearer pricing signals, honest competitor context * Match answers to intent, role, and channel preference in real time * Balance automation with expert help at the right moment * Build the insight loop: questions buyers ask, content gaps, and campaign quality If you lead go-to-market and want a faster path from visit to qualified conversation without more traffic, this episode is for you. Connect with Omer - omergotlieb [https://www.linkedin.com/in/omergotlieb/] Sponsor info:  We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results!  Learn more about Sendoso today at https://www.sendoso.com…    [https://www.sendoso.com/demo-request?utm_medium=paidsocial&utm_source=linkedin&utm_content=revenuereimagined]ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...   [https://www.zoominfo.com/gtm?utm_source=linkedin&utm_medium=Influencer&utm_campaign=Adam_Jay&utm_content=gtm-intelligence] 🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here [https://www.revenue-reimagined.com/gtm-gap].