Roadrageous
Mark Lukenbill is the Head of Commercial Operations for MileMaker, the commercial mileage and routing technology that powers Rand McNally. He grew up riding along with truck driver uncles across the lower 48, graduated into freight brokerage during the 2008 financial crisis, and has spent the last six years working across transportation technology from TMS and procurement software to railroad operations before joining one of the most established names in North American mapping. Here's a glimpse of what you'll learn: * [1:51] How summers in an over-the-road cab shaped a career in freight technology * [6:45] Why Google Maps and Apple Maps are the wrong tools for commercial fleets * [9:17] The real cost of letting drivers override commercial routing decisions * [14:34] How MileMaker is integrating with Bosch to add lane-level maintenance cost data * [16:26] Why tech stack hygiene could save your company thousands this year * [18:49] The right way to apply AI in fleet operations enhancing people, not replacing them * [26:38] Why customer service quality is the most underrated factor in tech purchasing * [28:05] Career advice for anyone entering the freight and transportation space In this episode… Most fleet operators assume routing is solved. It isn't. The gap between consumer GPS and commercial routing data is where fines, vehicle damage, and driver pay discrepancies quietly accumulate often without anyone connecting the dots. Mark Lukenbill breaks down why commercial routing is more complex than most people realize, what happens when fleets treat it as an afterthought, and how the right technology applied the right way turns a cost center into a competitive advantage. From AI-enhanced dispatching to tech stack hygiene to knowing when your current vendor has already built the solution you're looking for, this episode is dense with operational insight. Key Takeaways * Commercial routing and consumer GPS are not interchangeable using the wrong tool creates hidden costs that rarely surface as obvious line items. * When shippers base payment on commercial routes, drivers who deviate cost their own companies money without either party realizing it. * Tech stack hygiene regularly reviewing what you actually use and what your vendors have recently built consistently finds savings and surfaces solutions already owned. * AI in fleet operations should automate mechanical tasks to free operator capacity for higher-value work not replace the judgment that complex freight requires. Resources Mentioned * Mark Lukenbill on LinkedIn [https://www.linkedin.com/in/mark-lukenbill-jr/] * MileMaker by Rand McNally [https://milemaker.com/] * SPIDER Driver Training by IMPROV Learning [https://improvlearning.com/] * NAFA Fleet Management Association [https://www.nafa.org/] * Chad Lindholm on LinkedIn [https://www.linkedin.com/in/chadlindholm/]
30 episodios
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