Safety is [REDACTED]
Cassie Coccaro, head of communications at Thorn, joins Matt to unpack why "we take safety seriously" isn't transparency, how to spot performative safety PR, and how to tell trust and safety stories without making practitioners the target. The best safety work is invisible: the harm that never happened, the content you never saw. Cassie and Matt dig into how platforms can prove a negative, what a genuinely good transparency report looks like, and why suspiciously timed safety announcements are a red flag. Plus, lessons from TikTok's earliest transparency reports and why brand safety might be the business case that finally gets trust and safety the resources it deserves. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
39 episodes
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