Schmarketing: A Jargon Detox for Marketers

Bridge Over Troubled Buzzwords ("Clarity")

14 min · 25. okt. 2024
episode Bridge Over Troubled Buzzwords ("Clarity") cover

Description

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2407821/open_sms] Clarity—it’s the bridge between what we say and what others actually hear. But somehow, it’s the first thing to vanish the moment we start talking—or typing. On this podcast, we’ll toss around a few key terms, and I want to make sure we’re all on the same page—or at least using the same secret decoder ring. So today, let’s kick things off with the big one: clarity. We’ll dig into why it matters, and how it’s what separates being understood... from just talking to yourself.

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Always Be Cleansing ("Jargon Detox")

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2407821/open_sms] Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s like watching yourself in a bad movie where every line makes you cringe, but you can’t stop saying them. The next thing you know, you’re “double-clicking” on ideas that don’t even need a single click, wondering how you got here.  It’s time for a Jargon Detox, where you escape the buzzword vortex and get back to the kind of clarity that speaks for itself.

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