Scrappy but Successful [Consultant's Personalities When No One's Watching]
Hey consultants and fractional professionals - this is the episode where strategy meets scrappiness. Shay Prosser founded North 12 Partners after realizing something crucial: most growing companies (think $1M-$20M revenue) are stuck between startup chaos and corporate process. They've outgrown the founder-doing-everything phase but haven't figured out the systems to scale. Shay steps in as that embedded strategic leader - the person who helps CEOs build businesses that actually work without them doing all the work. What makes this conversation special is how Shay bridges both worlds. She grew up underneath an accounting desk in her family's truck rental business in Indiana, watched her dad sell the company at 12, then went on to run large-scale events at Microsoft before realizing her real superpower wasn't logistics - it was end-to-end strategy. She even got more money working part-time as a consultant for Microsoft than she made in her full-time salary - a perfect example of knowing your worth. In this episode, we dig into her go-to-market strategy framework, why purpose-driven growth is becoming table stakes for scaling companies, and how she helps clients avoid the trap of reactive growth. We also run through our signature Scrappy vs Sophisticated lightning round covering everything from her messy cable management setup to her approach to email (spoiler: she sends herself misspelled reminders and has a Claude coach for client interactions). Chapters: * Family business roots and the mafia lie (00:00 - 03:30) * From Microsoft layoffs to premium consulting rates (03:30 - 07:45) * Transitioning from events to strategy and realizing what you're actually good at (07:45 - 09:06) * Why she left CMO role to start North 12 Partners (09:06 - 10:30) * Go-to-market strategy as the missing link for growing companies (10:30 - 15:20) * Data, purpose, and intentional growth frameworks (15:20 - 20:45) * Why purpose-driven business beats generic mission statements (20:45 - 25:15) * The scrappy office setup, cable chaos, and O-ring lighting (25:15 - 39:30) * Lightweight systems and getting client responses in one business day (39:30 - 44:00) Shay's Links: https://www.north12partners.com [https://www.north12partners.com] https://www.linkedin.com/in/shayprosser [https://www.linkedin.com/in/shayprosser] Jack's Links: https://www.linkedin.com/in/jack-tompkins/ [https://www.linkedin.com/in/jack-tompkins/] https://www.pineapplecf.com [https://www.pineapplecf.com] https://www.pineappleanalyst.ai/ [https://www.pineappleanalyst.ai/] https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng [https://www.youtube.com/channel/UCalnj5yLU0ZH9y_tVl1J4ng]
40 episodes
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