Dive Industry Marketing Lessons – Peter Radsliff’s Journey | Marketing Minutes

17 min · 22. juni 2026

Description

Dive Industry Marketing has shaped some of the most iconic brands, products, and professional careers in scuba, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with one of the industry’s most experienced voices, Peter Radsliff. 🕐Timestamps: 00:00 Intro – Welcome to Marketing Minutes 00:28 Guest Introduction – Peter Radsliff 01:20 Early Diving Roots & Bamboo Reef Dive Shops 03:40 Dive Retail Community and Career Foundations 04:05 Joining Oceanic in the Bob Hollis Era 05:38 From Sales Manager to Product Leadership 07:50 Expanding Oceanic’s Marketing and Product Line 09:20 Advice for Young Dive Industry Professionals 11:00 Building Skills Beyond Diving 11:45 Creating the First Air-Integrated Dive Computers 13:20 Why Dive Shops Are Career Incubators 14:35 Leaving the Industry and Entering Tech 14:55 Writing Scuba: My Life Underwater 15:45 Favorite Stories and Close Calls from the Book 16:30 Closing Thoughts + Next Episode Preview 17:05 Final Thanks and Subscribe Reminder #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Comments

Be the first to comment

Get Started

All episodes

156 episodes

Riptide Sales Group: Sublue Scooters | Marketing Minutes | Long Beach 2026

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline talks with Dave Pollock, owner of Riptide Sales Group, from the show floor. Riptide is a nationwide sales and marketing agency representing multiple dive, water sports, and lifestyle brands for retailers. In this interview, Dave gives us a look at their product lines creating interest with dive shops and consumers: Sublue personal underwater scooters. #DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

26. juni 20264 min

Riptide Sales Group: DIVEVOLK Touchscreen Smartphone Housings | Marketing Minutes | Long Beach 2026

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s popular retail brands: DIVEVOLK. DIVEVOLK offers full touchscreen underwater smartphone housings that allow divers to use their phone functions underwater, including photo, video, apps, and more. In this interview, Louis from DIVEVOLK explains how the system gives divers access to the tools already built into their phones, while also opening new possibilities for underwater content creation, communication, and safety. #DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

26. juni 20263 min

Riptide Sales Group Features Victory Custom Apparel | Marketing Minutes | Long Beach 2026

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at another one of Riptide’s featured retail lines: Victory - Made in the USA. Allie, Riptide’s Victory product expert, explains how Victory helps dive retailers create fully customized sublimated apparel and accessories. With full sublimation, dive shops can take their own logos, trip designs, crew artwork, or retail concepts and apply them to a wide range of products. #DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

26. juni 20262 min

Riptide Sales Group: SUFFER Warming Coats | Marketing Minutes | Long Beach 2026

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s popular retail lines: SUFFER. SUFFER is known for boat coats, warming coats, parkas, and hoodies designed for divers, boaters, swimmers, and watersports enthusiasts who need to stay warm before, between, and after time in the water. #DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

26. juni 20263 min

Riptide Sales Group: Crosskix Travel Shoes | Marketing Minutes | Long Beach 2026

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s newest and most popular product lines: Crosskix. Britain talks with Eric Saligumba, owner of Crosskix, about a shoe designed to go from travel to water to everyday use. Crosskix was created as a versatile travel shoe that can replace flip-flops, gym shoes, and water shoes, helping divers save space in their suitcase while staying comfortable throughout the day. #DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

26. juni 20262 min

Dive Industry Marketing Lessons – Peter Radsliff’s Journey | Marketing Minutes

Description

Comments

1 month for 9 kr.

All episodes