Search with Candour - SEO podcast

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025. Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering. Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts! Follow Dana * Website: https://kpplaybook.com/ [https://kpplaybook.com/] * New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/ [https://kpplaybook.com/google-analytics-audit-course/] * LinkedIn: https://www.linkedin.com/in/dditomaso/ [https://www.linkedin.com/in/dditomaso/] * YouTube: https://www.youtube.com/@kp_playbook/videos [https://www.youtube.com/@kp_playbook/videos] * Bluesky: https://bsky.app/profile/danaditomaso.com [https://bsky.app/profile/danaditomaso.com] Resources * https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/ [ https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/] * https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/ [https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/] * https://gettingthingsdone.com/ [https://gettingthingsdone.com/] 00:00 Introduction and Guest Introduction 00:10 Common GA4 Setup Mistakes 00:57 Podcast Introduction and Host Updates 02:44 Upcoming Events and Announcements 04:49 Conversation with Dana DiTomaso Begins 05:45 GA4 Horror Stories and Common Issues 09:45 Advanced GA4 Tag Manager Tips 15:14 Importance of Proper Traffic Filtering 22:32 Tracking AI Traffic and Brand Building 34:59 Challenges in Digital Marketing and Analytics 41:35 Mike's Report and Learning Habits 44:31 The Importance of Annotations in GA4 56:01 Challenges with GA4 Implementations 01:01:30 Using BigQuery with GA4 01:03:01 Content Marketing Strategies with SparkToro 01:05:29 Personal Interests and Recommendations 01:13:00 Wrapping Up and Future Plans

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: ⁠https://www.owainlloydwilliams.com/⁠ [https://www.owainlloydwilliams.com/⁠]LinkedIn: ⁠https://www.linkedin.com/in/owain-lloyd-williams-a8967852/⁠  [https://www.linkedin.com/in/owain-lloyd-williams-a8967852/⁠ ]Bluesky: ⁠https://bsky.app/profile/owainlloydwilliams.com⁠ [https://bsky.app/profile/owainlloydwilliams.com⁠]Chapters00:00 Introduction: Making B2B Content Fun and Engaging00:47 Meet the Guest: Owen Lloyd Williams01:35 The Challenge of Dry B2B Content02:33 SEO Strategies for B2B Content03:40 The Importance of Focus and Music05:47 Navigating Regulations and Compliance08:07 Creating Engaging B2B Content20:30 The Role of Case Studies and White Papers34:50 Collaborating Across Teams41:20 Challenges with Small vs. Enterprise Clients41:44 Strategies for Startups Competing with Giants42:37 Leveraging AI and Conversational Content44:53 The Agility Advantage of Small Brands46:04 Building Effective B2B Relationships47:42 Integrating SEO into Content Production49:43 Impact of AI on B2B vs. B2C52:35 Actionable SEO Tips for B2B Brands55:30 Recommended Tools and Software57:38 Personal Recommendations and Podcast Wrap-Up01:13:45 Conclusion and Upcoming Guests

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green. Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data. Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing. Follow Chris: 🎂Website: https://www.torquepartnership.com/ [https://www.torquepartnership.com/] 🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/ [https://www.linkedin.com/in/chrisgreenseo/] 🎂Bluesky: https://bsky.app/profile/chris-green.net [https://bsky.app/profile/chris-green.net] Follow Dawn: 🏃‍♀️Website: https://bertey.com [https://bertey.com⁠] 🏃‍♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/ [https://www.linkedin.com/in/msdawnanderson/] 🏃‍♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.social [https://bsky.app/profile/dawnieando.bsky.social] Follow Jono: 🎮Website: https://www.jonoalderson.com/ [https://www.jonoalderson.com/] 🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/ [https://www.linkedin.com/in/jonoalderson/] 🎮Bluesky: https://bsky.app/profile/jono.id [https://bsky.app/profile/jono.id] Follow Myriam: 🐙Neurospicy: https://www.neurospicy.agency/ [https://www.neurospicy.agency/] 🐙 Pragm: https://www.pragm.co/ [https://www.pragm.co/] 🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/ [https://www.linkedin.com/in/myriamjessier/] 🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders [https://bsky.app/profile/myriam.dopamine.builders] 00:00 Introduction and Episode Overview 02:32 Introducing the SEO all-stars 04:37 The Future of Search and AI 05:23 Social Contract with Google 11:39 Challenges and Opportunities in SEO 22:29 Legal and Ethical Considerations 27:55 Google's Role and Responsibilities 36:00 Impact of AI on Gen Z and Millennials 36:11 Google's Rethinking Search with AI 36:55 Organisational Commitment to AI 38:47 Challenges for Tool Providers 40:26 The Impact of Multimodal Search 47:13 What is “High Quality Content”? 57:09 Brand Trust and AI Narratives 01:08:12 Google's Market Share and Future 01:11:53 Closing Thoughts

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search. The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry. Chapters 00:00 Introduction 00:16 Google IO Highlights and Initial Reactions 01:03 AI Mode launches in the US 03:34 Challenges and Opportunities with AI Mode 06:13 The Future of Rank Tracking and Personalisation 09:19 AI Agents coming to Google Search 14:54 Ads in AI Mode and AI Overviews 19:44 Deep Search and Content Visualisation 25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients? 31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up? 33:54 Q&A: How do you think websites whose business model depends on informational content will survive? 42:24 Q&A: How can we navigate this time where execs must focus less on falling traffic & conversions? 43:46 Q&A: What is happening to our understanding of the user? Will we only need to understand how AI reasons, not humans? 50:13 Ashley Segura’s reaction to Google I/O 51:03 Tamara Novitović’s reaction to Google I/O 52:36 Sam Torres’s reaction to Google I/O 54:21 Final Thoughts and Future Discussions Links * * https://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_M [https://youtu.be/bDVpI23q8Zg?si=hWf-BqZOyB46Av_M] * https://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/ [https://ahrefs.com/blog/google-ai-mode-is-here-but-you-cant-track-it-properly/]  * * https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr [https://www.linkedin.com/posts/ashley-segura_googleio-googleio-contentstrategy-activity-7330977072435077120-C5xr]  * * https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRc [https://www.linkedin.com/posts/tamara-novitovic_seo-bazoom-linkbuilding-activity-7330938839110258688-xbRc] * https://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr [https://www.linkedin.com/posts/samantha-torres-seo_googles-announcement-for-ai-mode-as-a-user-activity-7331052950104018944-qhJr]

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console. The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities. Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank. Follow Kobi * Kobi’s digital marketing: https://kobestarr.io/ [https://kobestarr.io/] * Kobi’s podcasts: https://stripped.media/ [https://stripped.media/] * LinkedIn: https://www.linkedin.com/in/kobiomenaka/ [https://www.linkedin.com/in/kobiomenaka/] * Bluesky: https://bsky.app/profile/kobestarr.bsky.social [https://bsky.app/profile/kobestarr.bsky.social] * Instagram: https://www.instagram.com/kobestarr/ [https://www.instagram.com/kobestarr/] 00:00 Introduction to Free Keyword Research 01:19 Meet the Guest: Kobe Omenaka 04:13 Kobe's Digital Marketing and Podcasting Journey 07:21 Exploring Free Keyword Research Tools and Strategies 20:47 The Importance of Understanding Customer Language 33:03 Understanding Your Audience 34:16 The Power of Branding 36:25 The Importance of Touchpoints 40:10 Keyword Research and Content Creation 49:53 Community Engagement and SEO 54:16 Kobi’s recommendations 01:03:28 Conclusion and Upcoming Episodes