Search with Candour
Conversation with Adam Gent | How Google's index actually works and why indexing matters
Description
Adam Gent returns to Search with Candour to discuss how Google’s indexing works and why large websites should monitor it closely. Adam explains that statuses like “URL unknown to Google” can mean Google has deprioritised and effectively forgotten pages, and that Search Console may misreport or fail to alert when pages are actively de-indexed. He describes a “130-day rule” for indexing, where low page quality can affect the status of existing pages. They also cover index bloat on large websites, the importance of long-term indexing, and practical steps like segmenting sitemaps by site sectioning or seasonality. Follow Adam Indexing Insight [https://indexinginsight.com/] Follow Adam on LinkedIn [https://www.linkedin.com/in/adamagent/] Follow Adam on Bluesky [ttps://bsky.app/profile/adoubleagent.bsky.social] Adam at SearchNorwichXL [https://searchnorwich.org/adam-gent] Chapters 00:00 Highlight reel of Adam Gent 01:40 Introduction 04:57 Why index monitoring matters 08:11 Search Console blind spots 10:29 URL unknown to Google 13:13 Why Adam built Indexing Insight 14:04 The 130-day rule for indexing 15:28 What page quality means 21:36 Site sections and patterns 29:37 Index bloat on big sites 32:20 Cleaning up for AI visibility 33:51 Indexing ratios that matter 36:44 Is indexing getting harder 37:33 Short-term vs long-term indexing 40:50 Demand-led recovery 44:29 Indexing misconceptions explained 48:39 Sitemaps for seasonality 52:11 Reducing Search Console noise 55:44 Recommendations 01:03:15 Wrap up
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