Marketing Isn't a Creative Act — It's a Project: A Conversation with Tayler Cusick-Hollman, Founder of Enji

Paid Ads 101 for Wedding Pros with Whitney & Daniela of Wedding Industry Ads

Think ads are only for big businesses with big budgets? Think again, seamstresses! I am sitting down with Whitney and Daniela, the duo behind Wedding Industry Ads, who turned a shared wedding venue client into an agency serving wedding pros. With Whitney's 12 years in the wedding industry behind them, they break down how paid ads actually work for local, one-to-one service providers like bridal seamstresses — no viral reels, giant email lists, or midnight tears in the Meta Ads Manager required. In this episode: - Google Ads vs. Meta Ads — high-intent searches vs. relationship building, and which fits YOUR business - Why your ads might be reaching brides three states away ("expand my audience" is not your friend) - The truth about vanity metrics — likes don't pay for thread, bookings do - What happens AFTER the click: dedicated landing pages and follow-up systems that turn leads into fittings - Why ads + SEO give you independence beyond bridal shop referrals - Real results: one client saw ~60 leads and 10 booked weddings in 90 days from Google Ads - Budget talk: what $500/month gets you — and what just a couple dollars a day can do during busy season Grab their free Ads Investment Guide: https://weddingindustryads.com Follow them on Instagram: https://www.instagram.com/weddingindustryads Connect with Nadine: Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozeman YouTube: https://www.youtube.com/@secretsofabridalseamstress/

Surviving Busy Season: Beating Burnout with Cortnie Davis

It's summer, which means it's busy season — and if you're reading this between fittings with a lukewarm coffee and a half-eaten granola bar, this episode was made for you. Nadine sits down with Cortnie Dee, a Dallas florist and systems consultant for wedding entrepreneurs, to talk about the b-word every wedding pro knows too well: burnout. Cortnie has worn just about every hat in this industry — wedding photographer at 17, florist, marketing lead for a floral department that grew to $6 million — and she's seen burnout at every level. Now she helps creative business owners build the systems that get them back to the dinner table on time. (Also, she has fabulous bangs. This is discussed at length. You're welcome.) In this episode: * Why the half-turkey-sandwich-at-9pm #hustle post is NOT the badge of honor we think it is * The very first step out of the burnout pit: take a beat and get clear on your priorities * How to train clients on communication boundaries from the very first consultation (because if you answer that 7pm email once, you've answered it forever) * Figuring out YOUR bandwidth: why there's no magic number of bookings, and how to calculate the hidden hours behind every fitting * Automation without losing your voice: canned emails don't have to sound canned * Cortnie's hot take on minimums and the overuse of the word "luxury" 🔥 * Redefining success so it doesn't come with a wrist brace and a hustle hashtag Connect with Cortnie: Website: https://cortniedee.com LinkedIn: https://www.linkedin.com/in/cortniedavis/ Connect with Nadine: Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozeman YouTube: https://www.youtube.com/@secretsofabridalseamstress/

Marketing Isn't a Creative Act — It's a Project: A Conversation with Tayler Cusick-Hollman, Founder of Enji

Raise your hand if you've ever sat down to do your marketing and ended up just... reorganizing your thread collection instead. Nadine is sitting down with Tayler Cusick-Hollman, co-founder of Enji (enji.co) — a marketing project management platform that is basically a brilliant marketing consultant in your pocket, minus the 20-page PDF that you'll never open. If your marketing lives rent-free in your head but never makes it out into the world, Taylor is here to change that — and she's bringing receipts (and stats, and a genius engineer husband). In this episode: * Why tying your marketing to your creativity is keeping you stuck * The truth about marketing touchpoints — and why the old "rule of seven" no longer applies * Why staying consistent during your busiest season actually protects your future income * How to audit your own marketing in 30 days and have an honest conversation with yourself * Why marketing is like farming — and what that means for your booking calendar Connect with Enji: https://www.enji.co Connect with Nadine: Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozeman YouTube: https://www.youtube.com/@secretsofabridalseamstress/

SEO Doesn't Have to Be Scary: A Bridal Seamstress's Guide to Getting Found Online

Still feeling confused about SEO and how it plays a role in your seamstress business? Well, you are in luck because this week we are joined by Sara Dunn, a wedding SEO specialist who's taught audiences through WeddingPro, WeddingMBA, WIPA, HoneyBook, and more. We talked through what SEO actually means in plain English, how AI tools like ChatGPT and Google's AI overviews are changing the way brides search for vendors, and why — good news — most of what's worked for years in the wedding industry still works now. Sarah also walked me through a blogging strategy that doesn't require a weekly commitment (a weight off my shoulders, honestly), the one Instagram profile tweak that can land you on page one of Google, and why your homepage might be hiding the exact information that's supposed to be convincing people to hire you. If you've ever felt like SEO is this intimidating, technical mystery, this episode is going to make it feel a whole lot more doable. In this episode: * What SEO actually means (without the jargon) and why it now includes showing up in AI answers, not just Google * Why bride-searcher behavior hasn't changed as much as we think — and how to use that to your advantage * The real difference between AI overviews stealing clicks from educational content vs. service-based searches (spoiler: brides still want to find a person) * Why you don't need to blog every week — and the two local, search-friendly blog topics worth prioritizing (cost breakdowns and vendor recommendation lists) * How to talk about pricing online without publishing your full price menu * The one-line tweak to your Instagram profile name that can help you show up on page one of Google * Why your About page badges and awards need actual sentences around them, not just logos * The free tool most wedding pros forget about (hint: it's probably been six years since you updated it) * What to do this week if you only have 10 minutes: add two or three paragraphs to your homepage   Connect with Sara: Website: https://saradoesseo.com [https://saradoesseo.com/] Connect with Nadine: Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozeman YouTube: https://www.youtube.com/@secretsofabridalseamstress/

The Systems That Save Bridal Seamstresses Hours with Amy Gould

Running a bridal business doesn't have to mean spending every evening answering emails and chasing admin tasks. In this episode, Nadine sits down with Amy Gould, systems strategist and Dubsado expert, to talk about how bridal seamstresses can simplify their businesses through automation and better systems. Amy shares how she went from working in human resources to helping creative entrepreneurs streamline their client experience and reclaim their time. They discuss the common fear that automations feel impersonal, why that belief often keeps business owners stuck in burnout, and how thoughtful workflows can actually create a better experience for brides. Amy also shares practical examples of emails, check-ins, and resources that bridal seamstresses can send throughout the wedding planning journey to build stronger relationships with clients. Whether you're still using spreadsheets and copy-and-paste emails or you're already exploring Dubsado, this conversation will help you think differently about the systems supporting your business and show you how small changes can create a big impact. In This Episode You'll Learn: • How automations can improve the client experience without feeling robotic • Simple ways to stay connected with brides between booking and fittings • Why systems help reduce burnout and create consistency • What to consider before setting up Dubsado or another CRM • How to start outsourcing and letting go of manual tasks one step at a time Connect with Amy: Website: https://amysgould.com/ Instagram: https://www.instagram.com/systems_for_creatives/ Project management tool: https://www.enji.com Connect with Nadine: Check out the exclusive private podcast series, Fitting Packages 101: https://enchanting-sun-77080.myflodesk.com/privatepodcast Become a member: https://secretsofabridalseamstresspodcast.com/membership Instagram: https://www.instagram.com/secretsofabridalseamstress/ TikTok: https://www.tiktok.com/@nadinebozeman YouTube: https://www.youtube.com/@secretsofabridalseamstress/