She Means Business: Power Plays by Industry Leaders
In the latest episode of the She Means Business podcast, host Ashley Mastowski [https://www.linkedin.com/in/ashleymastowski/] sits down with Courtney Broadhead [https://www.linkedin.com/in/courtneycsmith/], Instagram influencer & Owner of Keep It Simple Sparkles [https://www.keepitsimplesparkles.com/]. Courtney talks about leveraging her background in event planning to build a social media following, her strategies for balancing life as a mom and influencer, and how she infuses her passion for pink and glitter into her work. Episode Highlights: * Courtney shares her struggle with postpartum anxiety after leaving her career to become a stay-at-home mom. (11:12) * Courtney emphasizes that her goal in building an online presence was not to gain followers but to help others and make a difference, advocating for a mindset focused on genuine support over popularity. (18:34) * Courtney explains how she and her assistant handle social media, with a focus on forming personal connections with followers who share their stories. (24:20) * Courtney discusses the difficulties of making significant income from online platforms. (31:44) * Courtney emphasizes that her motivation for creating content is passion, not profit. (40:08) Key Quotes: * “My goal could never be I want to make a million followers because you're just going to run out of steam. The goal has to be, I want to help someone. - Courtney Broadhead * “Somebody's sharing their story with me, boom, I'm clocking in and I'm checking this out, because I want people to feel that they have a connection.” - Courtney Broadhead * “Most of the videos gain maybe one follower or maybe two followers, but you're going to have a handful of videos that gain 1,000 followers or even 10,000 followers. You literally just have to keep swinging the bat and trying to help as many people as you can.” - Courtney Broadhead Resources Mentioned: * Connect with Courtney Broadhead [https://www.linkedin.com/in/courtneycsmith/] * Keep It Simple Sparkles [https://www.keepitsimplesparkles.com/] * Connect with Ashley Mastowski [https://www.linkedin.com/in/ashleymastowski/] * She Means Business Podcast [https://shemeansbusinesspodcast.com/] * First Choice Insurance Group [https://yourfirstchoice.agency/] * Contact First Choice Insurance Group [https://yourfirstchoice.agency/contact/] * Little Dog Social Media [https://www.littledogsocialmedia.com/]
29 episodes
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