She's More Podcast
If you own a local business and feel like social media “isn’t working,” this episode will shift everything. TikTok is no longer just an entertainment app — it’s a search engine, and people are using it to find businesses in their own city every day. In this solo episode, Whitney Williford breaks down a simple, practical strategy for using TikTok to create familiarity, trust, and real customers — even with a small following. You’ll learn: • why TikTok rewards behavior, not aesthetics • the 3 content buckets every local business needs • how to target people in your specific town • what to actually say in your videos • how comments help you grow This isn’t about becoming an influencer. It’s about becoming recognizable in your community.
93 episodes
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