Discover the Business of the Artist

Unlocking Social Media Strategies with SJ Media

Shantelle Davis, owner of SJ Media Consulting, is a Media Consultant with years of experience helping small businesses with their marketing needs. She earned her bachelor’s degree at Penn State University, and her M.A. in Professional and Digital Media Writing. She says, “Professional development has always been a joy to me, because I love pushing my limits and seeing the results of my accomplishments.” In 2019 she started her marketing agency, S J Media Consulting, and now she co-owns Willie Mae's Place Southern Comfort Restaurant, and Sip and Play Transportation, a shuttle/party bus rental company. She is actively involved in numerous networking groups such as B.IG. (Believe, Inspire, Grow,), The Pocono Chamber of Commerce, BNI (Business Networking International), and is a board member for Angels and Dragonflies Children's Charity. She is a wife, fur mommy to 2 cats and 3 dogs, and in her spare time if she’s not with friends and family, you can find her curled up on the couch with a good romance novel and a glass of wine. She resides with her husband Brian in North East Pennsylvania. 1. Can you tell us about the journey of S J Media Consulting and how it started? 2. What are some of the biggest challenges you’ve faced in the social media marketing industry, and how did you overcome them? 3. How do you stay updated with the ever-changing trends and algorithms in social media platforms? 4. What are the most common mistakes businesses make in their social media strategies, and how can they avoid them? 5. What advice would you give to small businesses or startups looking to build their brand on social media?

Unleashing Your Power: The Business of Business Coaching

This week's episode of Show You The Business, is called Unleashing Your Power: The Business of Business Coaching with our special guest Karisma L . Page from Erin Resilience and your host, Joanne Leasure, the Profit Coach and owner and principle of Day One Accounting. Karisma L. Page is a committed holistic Business Coach and Author, focused on empowering aspiring professionals and emerging entrepreneurs through her Business and Entrepreneurial Mastery Workshops. Drawing from her extensive experience as a thriving businesswoman and entrepreneur, along with certification from the John Maxwell team, Karisma offers a diverse coaching approach, emphasizing the importance of work-life balance, personal growth, and resilience. Based in Pennsylvania, Karisma, originally from Brooklyn, shares her home with her husband, three children, and two beloved furry companions, Brooklyn and Tytan. She can be reached at 272-420-0008, k.page@erinresilience.com and www.erinresilience.com Questions submitted were: What inspired you to become a holistic business coach? How do you assess the unique needs and goals of each client? What role does self-awareness and personal growth play in achieving holistic success as an entrepreneur, and how do you support clients in these areas? How do you address challenges related to mindset and limiting beliefs in your coaching process? How do you stay updated on the latest developments and trends in holistic wellness and business coaching? Joanne Leasure is the owner of Day One Accounting and Financial Services, Author of Mastering QuickBooks: Avoiding 12 Common Bookkeeping Mistakes Every Small Business Makes in QuickBooks, Speaker, Host of Show You the Business Podcast,10X Certified Business Coach with Grant Cardone and also known as The Profit Coach. She can be reached at 800-587-5554, info@dayoneaccounting.com and www.dayoneaccounting.com . Also on social media as @joanneleasure10X To download a FREE Copy of Mastering QuickBooks: Avoiding 12 Common Bookkeeping Mistakes Every Small Business Makes in QuickBooks order her latest book, go to Day One Accounting and Financial Services (17hats.com)

Why Building a Community Matters for Business

In this conversation, Darnell Davis and Joanne Leasure discuss the art of networking and personal branding as a form of alchemy. They emphasize the importance of being purposeful and intentional in these efforts, and stress the need to love people and want to see them succeed. Joanne shares her experiences with building networks and extracting value from them, while Darnell discusses their experiences in growing a business and maintaining a healthy beard. The speakers also discuss the importance of balancing marketing and sales strategies for small business success, and share their experiences with failure and how they have learned to overcome it. Throughout the conversation, the speakers emphasize the importance of resilience, perseverance, and overcoming negative mindsets to embrace humanity. What is it that you actually do? Give an introduction to your work Where do your passion and motivation come from What are some of your key achievements and milestones What would you say is your unique value proposition What are some of the challenges you have had to overcome Going into the new year , what are some of your future Plans What will be that one thing that will have a lasting impact on the world, or what do you want to be your legacy • Darnell Davis is a super duper networker, putting events together in Lehigh Valley, PA. • Darnell owns multiple businesses, including Evolve Media Group and Pathway, but doesn't separate them. • Darnell describes their business as a group of companies under one banner, with invested marketing or sales efforts. • Darnell partners with other businesses to offer their services without doing the work, leveraging their strengths and weaknesses. • Darnell details their various roles and ventures, including event planning and superhero duties. • Co-founder of nonprofit in Lehigh Valley combats human trafficking through outreach & mental health support. • Darnell emphasizes the importance of both marketing and sales for business success. • He compares marketing and sales to a person's right and left hand, both necessary for success. • Darnell: Marketing and sales are interdependent, like right and left hands (12 words) • Day One Accounting Joanne Leasure: Closing is the third element in the sales process (14 words) • Joanne Leasure asks Darnell about their passions and motivations, and Darnell shares a personal story about their father's influence. • Darnell recounts how their father gave them an Amway sales kit on their 18th birthday, which sparked their interest in business and personal development. • Darnell finds inspiration in seeing others succeed and being part of a network that helps people grow their businesses. • Darnell's key achievements include creating spaces for people to connect and helping businesses develop their book of business. • Joanne Leasure and others discuss milestones in their community support and engagement efforts. Darnell G. Davis Chief Executive Officer The Evolve Media Goup Inc. Are we CONNECTED? Join my LinkedIn Network (27,000+ Strong)

Welcome Back It's Seymour Mac The Business of Videography

"Welcome Back! It's Seymour Mac." Joanne Leasure, your host, owner of Day One Accounting and 10X profit Coach interviews Michael Brown, the owner of Seymour Mac Productions, a video production company specializing in brand attraction video content, for businesses that are looking to increase brand awareness and build brand trust. They create high quality video assets for their clients to use to tell their "why", separate themselves from their competitors and ultimately to increase revenue. Seymour Mac Productions was officially founded in 2020 but 2023 will be the 1st full year Michael will be 100% dedicated to operating the business and providing service for his clients. The first year in business has had its ups and down, but will prove to be successful, creatively and financially. Questions: Who is Seymour Mac? Aren't you a wedding videographer? (Leads into discussing how the videography market is laid out and why "every videographer is a wedding videographer".) What types of businesses can use video to grow? What industries do you work with? How do your clients use your videos to achieve their goals? (Content Ideas, Results) How much does video cost? (Most FAQ) What should business owners consider when deciding to partner with a professional video company or to DIY it? If there is a business owner that wants to hire you but is still on the fence about it, is there anything you could offer them to make it a no-brainer decision? (This can promote my "No-Risk Offer". I have limited openings for.) https://www.seymourmac.com/ 570-216-6476

Discover the Business of the Artist

In this episode of Show You The Business, Our host and 10X Profit Coach, Joanne Leasure discusses the Business of the Artist with Sonia Williams from Sonia's Handcrafted Art. Discover how to sell your art in different venues, mastering your brand, embracing your authenticity, building a team, and monetizing your art. Sonia can be reached at Sonia@soniasart.net ; soniashandcraftedart.com ; 570-249-6699 ; 710 Phillips Street, Stroudsburg, PA