EP522: Inside BetBoom: Award-Winning E-Sports Strategies

EP576: How Streamers Build Trust and Engagement

The creator economy is booming, and communities are taking center stage. At SiGMA, top content creators reveal how engagement, trust, and consistency are reshaping the affiliate landscape. From micro-influencers with close-knit audiences to AI-assisted content creation, discover what it takes to connect authentically while driving revenue. Learn how streamers, gamers, and creators are navigating risks, balancing partnerships, and building long-term loyalty with their audiences. Whether you’re a brand, operator, or aspiring influencer, this discussion dives deep into the strategies, challenges, and trends defining content-led marketing in gaming today. Moderator: Trudy Kerr, SiGMA Stage Host Speakers: -ZenPro, Streamer -Nikkinikki, Content Creator & Streamer -BuhokGaming, Content Creator -Kidlat Gaming, Streamer -Kuys Jayyy, Gamer & Streamer Connect with the iGaming community: https://linktr.ee/sigmaworld

EP575: How Esports Turns Fans Into Revenue

Esports is no longer just a scoreboard; it is becoming a full-scale entertainment economy powered by fans, creators, live data and smarter betting experiences. In this SiGMA Asia panel, Danny Too Cheng Yeow is joined by Mikael Westerling, Kirill Nekrasov and Julius Mariano to unpack where the money is moving next. The discussion explores fan engagement, esports data, latency, AI, brand ambassadors, Gen Z audiences, responsible gaming and the integrity challenges facing regulated operators. From live-stream communities to real-time betting products, this session maps how esports is turning attention into commercial value. Moderator: Danny Too Cheng Yeow, VP of Sales at MediaPro. Speakers: Mikael Westerling, Co-Founder at GRID esports. Kirill Nekrasov, Head of Innovation & R&D at BETBY. Julius Mariano, Founder at YGS Live. Connect with the iGaming community: https://linktr.ee/sigmaworld

EP574: Prediction Markets Meet Asia’s iGaming Rules

Prediction markets are no longer niche side bets; they are becoming one of iGaming’s most debated product frontiers. In Asia, the question is not just whether players want them, but whether regulators can define them fast enough.Moderator Bhavesh Parthi is joined by Miranda Guliashvili of SOFTSWISS, Mimi St. Johns of RYVAL, and Tonet Quiogue of Arden Consult to unpack how event contracts compare with sportsbooks, why localisation matters, and where legal uncertainty begins. From Polymarket-style models to live-stream betting, payments, player acquisition, and the Philippines’ regulatory reality, this panel explores whether prediction markets will compete, complement, or reshape iGaming in Asia. Moderator: Bhavesh Parthi, CEO & CMO at M21 Media B Speakers: -Miranda Guliashvili, Head of Regional Growth at SOFTSWISS -Mimi St. Johns, Co-Founder & CTO at RYVAL -Tonet Quiogue, Co-Founder & CEO at Arden Consult Connect with the iGaming community: https://linktr.ee/sigmaworld

EP573: VPN Risks and Compliance in iGaming Asia

The iGaming landscape in Asia is evolving faster than ever, and VPN usage is at the heart of the conversation. Join Kyle Wiltshire, CEO at TESTA, as he breaks down the operational and compliance challenges of VPNs, proxies, and border restrictions. Discover how operators can detect remote traffic, mitigate risk, and balance enforcement with business growth in fragmented regulatory markets. From technical solutions like GeoIP and packet analysis to AI-driven detection, this panel uncovers the practical strategies for securing regulated markets while staying commercially competitive. Watch now to understand the real implications of VPNs in iGaming. Keynote speaker: Kyle Wiltshire is the CEO at TESTA Connect with the iGaming community: https://linktr.ee/sigmaworld

EP572: How AI Search Is Reshaping iGaming SEO

AI is reshaping search, but what does it mean for iGaming SEO? In this panel, experts break down how artificial intelligence impacts operators, affiliates, and brands across the industry. Moderator Kevin Jonas leads the conversation with seasoned panelists Radoslav Georgiev, Chris, and Dean, exploring the opportunities and challenges of AI-driven search, zero-click results, and LLM citations. Discover why traditional SEO fundamentals still matter, how AI may influence measurement, and what strategies keep your brand visible in a rapidly evolving landscape. Stay ahead in iGaming by understanding the future of search and digital visibility. Moderator: Kevin Jonas is the SEO Lead at ArenaPlus (DigiPlus). Speakers: -Radoslav Georgiev is the SEO Consultant & Contractor at Gambling SEO Services. -Chris Johnson is the Co-Founder & CMO at Affili.ph. -Dean Chew is the CTO at CasinoCompare.ph. Connect with the iGaming community: https://linktr.ee/sigmaworld