🦀 Silence, Brand! Live: a levis marketing loophole and who's paying for these instagram updates?

🦀 Silence, Brand! Live: a levis marketing loophole and who's paying for these instagram updates?

Welcome to Silence, Brand! [https://silencebrand.substack.com/], a potluck of internet absurdity at the intersection of brand marketing and internet culture written by a collective of award winning digital marketing professionals. If you like what we do, please consider becoming a paid subscriber [https://silencebrand.substack.com/subscribe]. In this week’s Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live], the gang opened from Paris (sort of), debated whether everyone outside Los Angeles should just say they’re from Los Angeles if anybody asks. Then we wandered through the culture awards, creator-led television, hockey forgiveness arcs, FIFA censorship, and Instagram’s ongoing quest to convince people to pay for things they previously got for free. 🦀 Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live] is powered by Ecamm [https://www.ecamm.com/silencebrand/], a live streaming and video production tool that basically turns your laptop into a full-on studio by switching cameras, dropping graphics, sharing screens, and pushing your stream to multiple platforms like Substack, LinkedIn, and Instagram, all at once without everything catching on fire. If you’ve ever wondered how we’re juggling all of this in real time, it’s Ecamm doing the heavy lifting. Get 15% off your first purchase at Ecamm with promo code SILENCEBRAND [https://www.ecamm.com/silencebrand/] 🦀 Topics on the table: The Las Culturistas Culture Awards remain one of the internet’s greatest inventions. [https://deadline.com/2026/06/las-culturistas-culture-awards-2026-winners-bravo-1236958830/] https://deadline.com/2026/06/las-culturistas-culture-awards-2026-winners-bravo-1236958830/The crew unpacked the second televised Las Culturistas Culture Awards, hosted by Matt Rogers and Bowen Yang. While traditional award shows continue to struggle for relevance, Las Culturistas thrives by creating delightfully absurd categories like the “Eva Longoria Award for Tiny Woman Huge Impact” and “Tokyo Disneysea Land of Great Beauty Award”, proving that culture coverage is often better when it’s a little unhinged. The creator-to-TV pipeline is accelerating. [https://blog.youtube/creator-and-artist-stories/julian-shapiro-barnum-outside-tonight-youtube-premiere/] The group discussed the premiere of Julian Shapiro-Barnum’s new late-night style show, Outside Tonight, and what it means for the future of entertainment. Alongside the success of the Las Culturistas awards, it felt like another example of internet-native creators rebuilding traditional television formats from the ground up. Rather than networks creating culture and clipping it for social later, creators are building audiences online first and then expanding into larger formats. The conversation explored how late night may be experiencing a revival by borrowing the pacing, personality, and audience expectations of the internet. Older late-night formats often succeeded because they brought together people who wouldn’t normally share space, and how Julian’s work feels positioned to revive some of that energy. Traditional distinctions between television, YouTube, podcasts, and social content are becoming increasingly meaningless as creators move fluidly between formats. The Pavvy the Goalie redemption arc. We revisited the hockey creator saga Silence, Brand! covered earlier this year [https://silencebrand.substack.com/p/niche-tiktok-discourse-bauer-vs-pavvy?r=qhxdz&utm_medium=ios&triedRedirect=true]. After Bauer Hockey famously sent Pavvy a cease-and-desist over publicly discussing products from a catalog distributed to creators, she has now announced that she’ll once again include Bauer products in future reviews. People immediately began speculating whether there was a sponsorship deal, a secret agreement, or some hidden motivation behind the decision. The idea that someone might simply move on and forgive a brand felt suspiciously foreign in today’s internet environment. Online culture has become so conditioned to outrage cycles and rage bait content that genuine forgiveness now feels unusual. The internet may have reached a point where kindness itself looks suspicious. Levi’s found a World Cup loophole. [https://www.fastcompany.com/91559785/levis-logo-coverup-fifa-world-cup-stadium-brand-win] One of the biggest brand wins of the week came from Levi’s, whose stadium signage became partially covered due to FIFA’s strict sponsorship rules. Rather than treating it as a limitation, Levi’s transformed the censorship into a campaign, demonstrating just how recognizable the brand remains even without its full logo or name visible. The crew praised Levi’s for understanding its own brand equity [https://www.instagram.com/reels/DZr9uZCsEPn/]. Between covered stadium logos, blank signage, and creative social content, the campaign effectively turned “nothing to see here” [https://www.tiktok.com/@floadvertising/video/7651823296547179790?_r=1&_t=ZT-97JwbTkBrji] into something everyone wanted to talk about. Gillette [https://www.instagram.com/p/DZsenMUkh5w/?igsh=NTc4MTIwNjQ2YQ%3D%3D] earned points for a playful execution that imagined shaving cream covering part of its stadium logo, cleverly riffing on the same censorship conversation while finding a low-stakes way to participate in the cultural moment. Instagram keeps adding features. [https://about.instagram.com/blog/announcements/introducing-instagram-plus] https://about.instagram.com/blog/announcements/introducing-instagram-plusThe crew dug into several recent Instagram updates, including the ability to add individual captions to slides within a carousel [https://www.instagram.com/p/DZu7Q-gm3Ms/?igsh=NTc4MTIwNjQ2YQ%3D%3D&img_index=1]. While the functionality has interesting storytelling potential, the group questioned whether average users will even realize it exists. Does every image in a photo dump need its own caption defeats the entire purpose of a photo dump? Sometimes mystery is the point. While opinions were mixed on some updates, the ability to rearrange posts on a profile grid [https://www.fastcompany.com/91555742/instagram-is-finally-letting-you-rearrange-your-profile-grid-heres-how-to-do-it]received genuine praise. For the small but passionate community that still cares deeply about Instagram aesthetics, this one felt useful. Instagram Plus enters the villa. The group reviewed Instagram’s growing subscription offering, including features like story rewatch metrics, profile customization, and story prioritization. Perhaps the most debated feature was the ability to see how many times stories have been rewatched. While Instagram isn’t revealing who rewatched them, the crew questioned whether surfacing this information simply encourages more obsessive and anxiety-inducing behavior. What would actually make people pay for Instagram? The team brainstormed features that might justify a subscription. Chronological feeds, follower management tools, and the return of square grids all emerged as more compelling possibilities than animated hearts and extended stories. That’s the episode: culture awards, creator television, hockey forgiveness, FIFA censorship, Instagram subscriptions, and a healthy amount of skepticism about features designed to make us care even more about who watched our stories. Our Lives are now available as podcasts on Apple Music [https://podcasts.apple.com/us/podcast/silence-brand-live/id1886769042] and Spotify [https://open.spotify.com/show/3dFjVla0Frvhqp9I9UEcmM?si=b5c440beb61b4cc9].¯\_(ツ)_/¯ Like and subscribe if you don’t want to look at us while we yap. We hope you enjoyed this installment of Silence, Brand!—a tri-weekly, late-night potluck of internet absurdity 🦀 Ryan Benson [https://www.linkedin.com/in/ryan-benson/] • Dayna Castillo [https://www.linkedin.com/in/daynabeck/] • Dejaih Smith [https://www.linkedin.com/in/dejaih-smith/] • Benton Williams [https://www.linkedin.com/in/bntn/] • Janine Davis [https://www.linkedin.com/in/qwnjanine/] Our team of award-winning brand marketers and culture experts trawls the depths of the social internet, catching trends as they bubble up, so you’re prepared when they surface. In addition to our newsletter, we offer bespoke cultural intelligence services for agencies and in-house teams, providing brand-tailored reports and insights to equip partners with the tools (and taste) to stay culturally fluent in a world that never stops posting. For all media pitches, service inquiries, story pitches and anything related to this here newsletter, hit us up at: editor@silencebrand.net [editor@silencebrand.net] 🦀 Follow our LinkedIn [https://www.linkedin.com/company/silencebrand] for updates and occasional shitposts. Get full access to Silence, Brand! at silencebrand.substack.com/subscribe [https://silencebrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🦀 Silence, Brand! Live: is the kool-aid man a cryptid?

Welcome to Silence, Brand! [https://silencebrand.substack.com/], a potluck of internet absurdity at the intersection of brand marketing and internet culture written by a collective of award winning digital marketing professionals. If you like what we do, please consider becoming a paid subscriber [https://silencebrand.substack.com/subscribe]. Another week, another episode of Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live] where we somehow started with AI-generated hamster pants discourse and ended with Taylor Swift selling multiple versions of a song nobody has actually heard yet. How many vinyl variants society can realistically sustain??? We ended up in the Backrooms (again), debated whether the Kool-Aid Man is a cryptid, and thoroughly questioned Cash App’s understanding of whimsy. 🦀 Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live] is powered by Ecamm [https://www.ecamm.com/silencebrand/], a live streaming and video production tool that basically turns your laptop into a full-on studio by switching cameras, dropping graphics, sharing screens, and pushing your stream to multiple platforms like Substack, LinkedIn, and Instagram, all at once without everything catching on fire (most of the time). If you’ve ever wondered how we’re juggling all of this in real time, it’s Ecamm doing the heavy lifting. Get 15% off your first purchase at Ecamm with promo code SILENCEBRAND [https://www.ecamm.com/silencebrand/] 🦀 Topics on the table: Doja Cat versus Elon Musk continues. [https://x.com/DojaCat/status/2062339857931026583?s=20] The crew revisited Doja Cat’s latest Tweet aimed at Elon Musk, adding another chapter to one of the internet’s longest-running (maybe only???) celebrity v. platform owner feuds. The discussion quickly turned into a broader reflection on how social media posts increasingly function as historical documents in real time. The Backrooms movie and the power of open-source lore. [https://variety.com/2026/film/box-office/backrooms-box-office-kane-parsons-1236763407/] Dayna unpacked why the Backrooms movie has resonated so strongly with Gen Z audiences. Unlike traditional franchises, the Backrooms originated as a collectively built internet mythos, making it less of a story adaptation and more of a community-authored universe finally making its way to the big screen, where thousands of contributors shape a shared narrative. Brands enter the Backrooms. [https://www.instagram.com/p/DY-uM-TgSpd/] With the Backrooms dominating online conversation, brands quickly began creating their own liminal-space content. The gang reviewed several examples and discussed the difference between simply placing a product inside a trend [https://www.instagram.com/p/DZLGSHTtcAS/?hl=en] versus creating something that meaningfully participates in the joke. McDonald’s understood the assignment. [https://www.instagram.com/p/DY7Qn6SJFeG/] Among the various Backrooms activations, McDonald’s earned recognition for putting real effort into its execution. Even if it wasn’t tied to a product launch, it demonstrated that high-effort participation can still resonate when a brand understands the moment. Is the Kool-Aid Man a cryptid? [https://www.instagram.com/p/DZI5M7Nxm1F/] Kool-Aid emerged as one of the group’s favorite Backrooms executions thanks to a visual that showed the Kool-Aid Man smashing through a wall into the Backrooms. The conversation immediately evolved into a debate about whether the Kool-Aid Man was entering the Backrooms or becoming the monster of the Backrooms. Cash App turns a TikTok trend into a product. [https://techcrunch.com/2026/06/04/cash-app-launches-a-wand-for-tap-and-pay/] Months after creators went viral using 3D-printed payment wands [https://www.tiktok.com/@chrisgrulloncomedy/video/7596875512216145207] (we spotted this back in January [https://silencebrand.substack.com/p/oh-honey-thats-hot?utm_source=publication-search]) Cash App officially launched its own version. The reaction was mixed. The group appreciated the whimsy but questioned whether a $25 branded version captured the same magic as the original DIY trend. The discussion around the payment wand expanded into a larger conversation about the lifecycle of internet trends. At what point does participation become commodification?And how long is too long before a brand joins the conversation? Taylor Swift launches a product before anyone hears the song. [https://wdwnt.com/2026/06/pre-order-taylor-swifts-i-knew-it-i-knew-you-collectors-edition-vinyl-for-toy-story-5/] The crew unpacked the rollout surrounding Taylor Swift’s latest music release [https://store.taylorswift.com/], including multiple collectible variants, limited-edition products, and pre-orders attached to music that audiences hadn’t actually heard yet. That’s the episode: hamster pants, liminal spaces, cryptid questions, payment wands, collectible vinyl economics, dead malls, dot cakes, and a reminder that every trend eventually comes back wearing a slightly different outfit. Our Lives are now available as podcasts on Apple Music [https://podcasts.apple.com/us/podcast/silence-brand-live/id1886769042] and Spotify [https://open.spotify.com/show/3dFjVla0Frvhqp9I9UEcmM?si=b5c440beb61b4cc9].¯\_(ツ)_/¯ Like and subscribe if you don’t want to look at us while we yap. We hope you enjoyed this installment of Silence, Brand!—a tri-weekly, late-night potluck of internet absurdity 🦀 Ryan Benson [https://www.linkedin.com/in/ryan-benson/] • Dayna Castillo [https://www.linkedin.com/in/daynabeck/] • Dejaih Smith [https://www.linkedin.com/in/dejaih-smith/] Our team of award-winning brand marketers and culture experts trawls the depths of the social internet, catching trends as they bubble up, so you’re prepared when they surface. In addition to our newsletter, we offer bespoke cultural intelligence services for agencies and in-house teams, providing brand-tailored reports and insights to equip partners with the tools (and taste) to stay culturally fluent in a world that never stops posting. For all media pitches, service inquiries, story pitches and anything related to this here newsletter, hit us up at: editor@silencebrand.net [editor@silencebrand.net] 🦀 Follow our LinkedIn [https://www.linkedin.com/company/silencebrand] for updates and occasional shitposts. Get full access to Silence, Brand! at silencebrand.substack.com/subscribe [https://silencebrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🦀 Silence, Brand! Live: dot cakes, breaking curses, and summoning trending

Welcome to Silence, Brand! [https://silencebrand.substack.com/], a potluck of internet absurdity at the intersection of brand marketing and internet culture written by a collective of award winning digital marketing professionals. If you like what we do, please consider becoming a paid subscriber [https://silencebrand.substack.com/subscribe]. In this week’s Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live], the gang opened with lip gloss, bedazzled salt, and tummy-ache girl essentials before spiraling into a very real conversation about beauty drama, viral dessert déjà vu, WWE witchcraft, and the anatomy of a TikTok trend that smells like summer. 🦀 Silence, Brand! Live [https://silencebrand.substack.com/s/silence-brand-live] is powered by Ecamm [https://www.ecamm.com/silencebrand/], a live streaming and video production tool that basically turns your laptop into a full-on studio by switching cameras, dropping graphics, sharing screens, and pushing your stream to multiple platforms like Substack, LinkedIn, and Instagram, all at once without everything catching on fire (most of the time). If you’ve ever wondered how we’re juggling all of this in real time, it’s Ecamm doing the heavy lifting. Get 15% off your first purchase at Ecamm with promo code SILENCEBRAND [https://www.ecamm.com/silencebrand/] 🦀 Topics on the table: Bedazzled products and the rise of tiny joy marketing. Dayna showed off a Korean FWEE lip gloss [https://fwee.us/] she bought specifically because it came with a bedazzling station, which naturally led to a discussion of rhinestoned salt [https://www.instagram.com/p/DY2xRd4z8nK/?hl=en], disco Tums, and why brands should let people make things stupidly cute again. Bread entering the hair care chat. Dejaih shared her experience testing a new product from Bread [https://www.instagram.com/bread/], a smaller hair care brand already making waves, and talked about how they’re already posturing like a bigger player. The read: they’re early, but the product, rollout, and community-first sampling energy make them one to watch. Beauty drama, blush technique theft, and MAC doing it right. Dejaih broke down the Patrick Ta backlash [https://www.essence.com/beauty/transition-blush-painted-by-esther-patrick-ta-controversy/] around blush products that allegedly mimic Painted by Esther [https://www.tiktok.com/@paintedbyesther/video/7643257448320568598]’s signature technique, especially after his team reportedly tried to meet with her and film her process. Meanwhile, MAC got praise [https://www.maccosmetics.com/mac-trend/olandria-blush-painted-by-esther] for actually collaborating with Painted by Esther, giving credit where it was due instead of acting like the technique fell out of the sky wearing blush. Dot cakes and the “wait, isn’t this just…” economy. [https://spoonuniversity.com/lifestyle/dot-cakes-where-to-buy/] Dubai chocolate is sunsetting, and dot cakes [https://www.tiktok.com/@ashleymarkletreats/video/7642516492377935135] might be next in line. The gang unpacked the viral dot cake obsession, from hour-long lines in New York to at-home recreations using Trader Joe’s sheet cake, sprinkles, and jars. Depending on who you ask, it’s mug cake [https://www.pinterest.com/thedesserts/mug-cake-recipes/], wine glass cake [https://www.cookingmamas.com/confetti-wine-glass-cake/], Funfetti [https://sugarspunrun.com/funfetti-cake-scratch/], cortadillo [https://www.isabeleats.com/cortadillo-mexican-pink-cake/], or maybe just another case of the internet discovering something that already existed and Christopher Columbus-ing it. Danhausen, WWE camp, and the Knicks getting uncursed. [https://bleacherreport.com/articles/25430512-wwes-danhausen-announces-knicks-merch-new-photos-after-cursing-cavs-nba-playoffs] Dayna explained Danhausen [https://prowrestling.fandom.com/wiki/Danhausen], the spooky, theatrical wrestler known for cursing teams, and his role in cursing the Cleveland Cavaliers while un-cursing [https://x.com/DanhausenAD/status/2058283859171480047?s=20] the Knicks. Wrestling is sport, theater, drag, fandom, and probably a little bit of magic if you believe hard enough. The crew celebrated the Knicks’ big win, Spike Lee’s generational brand loyalty, and the extremely New York feeling of a city collectively deciding maybe it is allowed to have something nice. Healing looks good on New York. Go sports! The summoning trend that has legs. [https://www.tiktok.com/music/Delirious-7278659670306802438] https://www.tiktok.com/music/Delirious-7278659670306802438Dejaih broke down the TikTok trend where people use a beat [https://www.tiktok.com/@notcchuuu/video/7643135443910905108?is_from_webapp=1&sender_device=pc&web_id=7572377013781775886], hand motions [https://www.tiktok.com/@its.trinitymariee/video/7642876468539755807?is_from_webapp=1&sender_device=pc&web_id=7572377013781775886], and a quick reveal [https://www.tiktok.com/@kurukurusankyoudai/video/7641898408592084242]to “summon” food, drinks, products, or moments. It’s simple, visual, language-agnostic, and easy to execute, which means it has real global potential. The group noted that this trend has unusually strong staying power because it doesn’t rely on speaking, text, or a niche reference. It can work for food, drinks, salons, products, groups of friends, and basically any reveal that benefits from a little “choose your fighter” energy. Our Lives are now available as podcasts on Apple Music [https://podcasts.apple.com/us/podcast/silence-brand-live/id1886769042] and Spotify [https://open.spotify.com/show/3dFjVla0Frvhqp9I9UEcmM?si=b5c440beb61b4cc9].¯\_(ツ)_/¯ Like and subscribe if you don’t want to look at us while we yap. We hope you enjoyed this installment of Silence, Brand!—a tri-weekly, late-night potluck of internet absurdity 🦀 Ryan Benson [https://www.linkedin.com/in/ryan-benson/] • Dayna Castillo [https://www.linkedin.com/in/daynabeck/] • Dejaih Smith [https://www.linkedin.com/in/dejaih-smith/] Our team of award-winning brand marketers and culture experts trawls the depths of the social internet, catching trends as they bubble up, so you’re prepared when they surface. In addition to our newsletter, we offer bespoke cultural intelligence services for agencies and in-house teams, providing brand-tailored reports and insights to equip partners with the tools (and taste) to stay culturally fluent in a world that never stops posting. For all media pitches, service inquiries, story pitches and anything related to this here newsletter, hit us up at: editor@silencebrand.net [editor@silencebrand.net] 🦀 Follow our LinkedIn [https://www.linkedin.com/company/silencebrand] for updates and occasional shitposts. Get full access to Silence, Brand! at silencebrand.substack.com/subscribe [https://silencebrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🦀 Silence, Brand! Live: crabs and condoms

Fragrance check. Moonwalk Sea Cocoa — pineapple upside-down cake meets coconut, passion fruit, Italian mandarin, Sicilian frozen lemon. Ryan gives it a 10/10 for summer. World Cup is a month out and… condoms? Toronto’s handing them out, fan-zone funding still hasn’t been dispersed in a bunch of cities, Houston traffic is already cooked, and LA looks unprepared from the inside. Meanwhile Mercedes-Benz Stadium is covering its logos for sponsor reasons — except the one on the roof, because skylight. Hello, “Edlina Stadium.” Spotify’s “Party of the Year” — first song ever played: * Ryan: We Can’t Stop by Miley Cyrus (2013, fresh off Groove Shark getting busted) * Janine: Settled Down by No Doubt (Aug 2012) * Benton: Paris in the Rain by Lauv (Dec 2017 — “sad and gay, 13 was not it”) * Deja: Un Beso by Aventura (2015, recovering iTunes loyalist) Instagram is in its flop era. Nobody posts publicly anymore and Meta did it to themselves with the finsta push. Lizzo went on TikTok Live to yell about the algorithm and honestly, fair. Public likes and reposts are pushing people back toward privacy — though the Scrub Daddy × Jeopardy comment-section crossover did go off. New “Instance” feature looks like Lapse, or Airbuds, or those old Messenger chat heads floating around your screen. Meta’s whole thing is copying competitors after the competitor has its meltdown — Stories, Threads, now this. Threads is testing an ad-free subscription. Twitter Blue walked so this could… also walk, probably. Nobody at the table is paying. AP x Swatch. People camped out for days based on AI-generated mockups that turned out to be nothing like the real thing, which is a pocket watch you can’t even wear. Bigger conversation: AI hype isn’t tanking brands, but it’s not moving the needle either. Everyone’s just kind of fine being mid. PSA on mic setups. If you’ve got a branded mic stand, don’t let your DJI mic stick out the top. We see it. New acronym just dropped: SPAM. Social, PR, Advertising, Marketing. Filed neatly under the Omnicom/IPG merger. Women in SPAM, rise up. Crab spam musubi is the official snack, pending recipe. Brought to you by Ecamm Multi-stream to Substack, LinkedIn, and Instagram from one app, different aspect ratios, and recording saved automatically. Worked great today, when used correctly. ecamm.com/silencebrand [http://ecamm.com/silencebrand] - that’s two Ms, Ryan. Get full access to Silence, Brand! at silencebrand.substack.com/subscribe [https://silencebrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

🦀 Silence, Brand! Live: Pale Blue Dots, Piss Bottles, and a Mozzarella Cheese Stick

Met Gala 2026: Pale Blue Dots, Piss Bottles, and a Cheesestick Ryan, Benton, Janine, and Dejaih break down the 2026 Met Gala — the looks that landed, the ones that didn't, the brand plays worth watching, and the chaos around it. Plus a Lady Gaga 2019 detour, Bezos discourse, and a new virus we're absolutely not doing again. (00:00) Cold open — mic checks, backgrounds, getting started (00:44) The theme problem — most attendees forgot it existed; "technically on theme" became the bar (01:16) Alyssa Lu in Louis Vuitton — strong concept, prom execution (02:11) Sarah Paulson — eye mask saved it (02:33) Hudson — archival look, but the morning-after walk of shame stole the show (03:59) Sam Smith — fine fit, complicated feelings (04:31) Kylie Jenner & Kendall in Schiaparelli — a sculptural defense (05:01) Heidi Klum — Halloween energy, worm-face callback (05:51) Anne Hathaway — drawing on a dress, Devil Wears Prada 2 promo read (06:31) Detour: Lady Gaga, Met Gala 2019 — the four-look performance, telephone era, pink wagon (09:23) The Bezos-sponsored era — YouTube livestream Met Gala vs. the old spectacle (10:51) TGI Fridays Cheesestick — winning the "I don't give a f**k" war, used the current stairs (13:01) KFC caviar box — branding-first, mother-of-pearl spoon respect (15:06) Cécred — Beyoncé activation, influencer styling, real campaign energy (18:10) Amazon piss-bottle protest — "Temu Lex Luthor" enters the lexicon (20:34) Lauren Sanchez, Madame X strap theory & DWP2 parody speculation (22:38) Rachel Sennott's pale blue dot — and the jammed shoe (25:03) Red-heels publicity-agent girl — directing traffic, Tory Burch sign her (26:33) Hantavirus check-in — cruise ship PR disaster, please no branded tweets (29:44) Sponsor: Ecamm — ecam.com/silencebrand (30:57) Outro — thumbnail attempts, Dayna's in Tokyo, we did it Get full access to Silence, Brand! at silencebrand.substack.com/subscribe [https://silencebrand.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]