The Business Shift No One Is Talking About

From Blank Page to Brand: The Real Work of Self-Publishing

Thinking about writing a book? You need to hear this first. In this powerful conversation, I sit down with Michelle Barard—editor, author advocate, and founder of Michelle Barard, LLC—to talk about what really happens after you write your book. We cover: * How to find your message (even if you think you have nothing to say) * The most common mistakes new authors make when launching a book * What it takes to market a book effectively (spoiler: it’s not just a Facebook post) * Why your book is a business—and how to treat it that way * The emotional challenges of visibility and being seen online as an author Whether you're a coach, a consultant, or a creative, Michelle’s practical and mindset-based wisdom will help you bring your book into the world with purpose. Connect with Michele:  Marketing Plan Blueprint Mini-Course: bit.ly/mpbsimplify [http://bit.ly/mpbsimplify] FB/IG/Twitter/TikTok: @urbanbookeditor Medium: https://medium.com/@MicheleBarard Somewhere in the Middle Podcast: https://www.thesomewhereinthemiddlepodcast.com  https://www.michelebarard.com   – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/ [https://bloomadminservices.com/repurposing/]

How to Use Facebook Ads to Scale Your Business

Running Facebook ads can be a game-changer—but only if you have a solid foundation in place. In this episode, I sit down with Carol Kabaale, a marketing expert specializing in helping female coaches build business ecosystems outside of social media.  We dive into the biggest mistakes online coaches make with paid ads, why having a validated offer is crucial before you start spending, and how to set realistic expectations for success. Plus, Carol shares her insights on running ads with a small budget and the key questions to ask before hiring an ads manager.  If you’ve been thinking about using Facebook ads to grow your business, this is the episode for you! Tune in to learn: * Why most ad campaigns fail—and how to avoid costly mistakes * The importance of testing and refining your offer before investing in ads * How to start small and scale your ad strategy over time * The role of awareness campaigns in attracting the right audience * What to look for when hiring a Facebook ads expert Connect with Carol:  Instagram - https://www.instagram.com/carolkabaalecompany/ LinkedIn - https://www.linkedin.com/in/carolkabaale/ https://carolkabaale.com/quiz/ – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/ [https://bloomadminservices.com/repurposing/]

From Overwhelmed to Efficient: Using AI to Simplify Your Content Strategy

Feeling overwhelmed by content creation? AI might be the answer. In this episode, I chat with Erika Stanley about how AI can help entrepreneurs streamline their content process, generate ideas faster, and enhance their messaging without losing authenticity. We discuss the best ways to integrate AI into your marketing workflow, from custom AI bots to content structuring, plus common misconceptions about AI in business. Key Takeaways: * How AI can help structure and refine your content ideas * The best AI tools for small business owners * Why AI is a brainstorming partner, not a replacement for creativity * How to avoid the biggest AI content mistakes Connect with Erika:  https://www.linkedin.com/in/ejstanley/ https://www.instagram.com/mileenddigital https://www.instagram.com/aiqueenssociety [https://www.instagram.com/aiqueenssociety] Download her free Custom GPT, the SnarketingBot, your sassy marketing assistant: https://mileend.myflodesk.com/snarketingbot – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/ [https://bloomadminservices.com/repurposing/]

The Business Shift No One Is Talking About

Things feel uncertain in the business world—and that’s having a ripple effect on all of us. In this episode of Simplify + Scale, I’m breaking down the shifts I’m seeing and how we can adapt: ✔️ Why launches and premium offers aren’t selling like they used to ✔️ The outdated marketing tactics that are hurting your business ✔️ What customers really want from businesses right now ✔️ The simple strategies that are actually moving the needle If you’ve been struggling to get traction, this episode is a must-listen. Let’s reinvent how we do business—together. — We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/ [https://bloomadminservices.com/repurposing/]

The Beginner’s Guide to PR – What You Need to Know Before Hiring a Publicist

Thinking about hiring a publicist but not sure where to start? In this episode, Melinda Jackson joins me to share her 15+ years of PR experience, giving you an inside look at how public relations really works. She explains how to know if your business is ready for PR, why landing media coverage is a long-term strategy, and why your brand story is key to success. Plus, she shares her top tips for DIY PR, including the power of local media and micro-influencers. Listen in as we cover: * What PR professionals actually do and how they secure media coverage * How to craft a compelling brand story that gets attention * Why local media and small outlets can have a bigger impact than national coverage * The truth about media guarantees (and why you should avoid PR pros who offer them) * Steps you can take today to start getting media opportunities If you’ve ever wondered how PR can help your business, this episode is for you! Connect with Melinda:  www.melindajacksonpr.com www.instagram.com/melindajacksonpr www.instagram.com/melindagale Free branding worksheet: https://melindajacksonpr.myflodesk.com/brandcheckup [https://melindajacksonpr.myflodesk.com/brandcheckup] – We’re all about keeping our systems simple around here. If creating social media content feels anything but simple, we’ve built a custom AI-powered social media assistant that will help you create content without the stress. Want access? Click here: https://bloomadminservices.com/repurposing/ [https://bloomadminservices.com/repurposing/]