Identify Your Ideal Customer Profile (ICP) and Marketing Strategy with Kseniya Melnikova

Startup Regulatory Strategy 101: Avoiding Costly Delays & Fines

Startups often move fast, but moving too fast in a regulated industry can kill your business. Today, we sit down with regulatory expert Aaron Harmon to discuss the hidden rules of product oversight. We cover why waiting until "someone knocks at your door" is a terrible strategy and how seemingly harmless products (like mobile apps or even orchids) can trigger federal investigations. Aaron breaks down the timeline for spending money on compliance. He explains why you shouldn't burn cash on high-priced consultants before you have a proof of concept, but why waiting until clinical trials to think about paperwork can cost you millions. We also explore how to draft a written regulatory strategy that keeps your entire team aligned. Aaron has worked in the biologics, drugs, and medical device industry for 20 years. He spends his free time researching the history of healthcare product regulations and sharing through his podcast Regulations Rx. He also educates and studies the impact of these regulations through Mount Marty University's Regulatory Science Master's Program. To learn more about Mount Marty University's Regulatory Science Program, visit here: https://www.mountmarty.edu/academics/majors-and-programs/master-of-science-in-regulatory-science/master-of-science-in-regulatory-science/ [https://www.mountmarty.edu/academics/majors-and-programs/master-of-science-in-regulatory-science/master-of-science-in-regulatory-science/] Download the FREE Skills for Startups Customer Discovery Guide [https://skillsforstartupspodcast.com/] at skillsforstartupspodcast.com Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit prescriptionpodcasts.com [https://prescriptionpodcasts.com/]

The Shocking Truth of 'Failing Fast' with Zac Stucki

In the fast-paced world of business and technology, the phrase "fail fast" has become a popular mantra. At its core, it encourages swift experimentation and adaptation to hopefully result in significant business innovation and growth. In this episode, we explore the popular startup advice of 'failing fast' and why it may not be the best strategy for every founder and small business owner. Contrary to what many startup gurus advocate, we explore alternative approaches that might be more effective for sustainable growth and success. Book a call with Zac at Ignition Point Strategies: www.ignitionpointstrategies.com [https://www.ignitionpointstrategies.com] Connect with Zac on LinkedIn: Zac Stucki | LinkedIn [https://www.linkedin.com/in/zachary-stucki/] Download the FREE Skills for Startups Customer Discovery Guide [https://skillsforstartupspodcast.com/] at skillsforstartupspodcast.com Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit prescriptionpodcasts.com [https://prescriptionpodcasts.com/]

Identify Your Ideal Customer Profile (ICP) and Marketing Strategy with Kseniya Melnikova

Essential Marketing Strategies for Startup Founders with Ksenia Melnikova In this episode, learn to build a durable marketing strategy for your startup. Our guest, Ksenia Melnikova, with over 15 years of experience in brand design and marketing, discusses how to identify your ideal customer profile (ICP) and effectively communicate your value to achieve quality conversions. Understand the importance of aligning your brand's strategy with customer needs, and learn from real examples of marketing successes and failures. Also, discover free resources for honing your marketing skills. Tune in for valuable insights for startup founders and small business owners. Get a personalized step-by-step marketing roadmap in 30 days and define your ICP! Access Kseniya's FREE 30-Day ICP Sprint here: https://www.melkpr.com/our-work/ideal-client-profile-reset [https://www.melkpr.com/our-work/ideal-client-profile-reset] Download the FREE Skills for Startups Customer Discovery Guide [https://skillsforstartupspodcast.com/] at SkillsForStartupsPodcast.com Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit prescriptionpodcasts.com [https://prescriptionpodcasts.com/]

Escape the Entrepreneurial Echo Chamber with Juliana Pulecio

In this episode of Skills for Startups, we tackle a hotly-debated topic known as the Entrepreneurial Echo Chamber with PR and communications expert Juliana Pulecio. Juliana shares her extensive experience on why staying in a self-affirming bubble can prevent both business and personal growth and how founders can break free to build genuine trust and reputation with customers. Learn practical steps on recognizing and escaping these echo chambers, obtaining meaningful feedback, and achieving long-term business benefits such as market resilience and sustainable reputation. Don't miss out on actionable strategies to improve your startup's communications and PR! Order Juliana's Book: https://a.co/d/54vf9V7 [https://a.co/d/54vf9V7] Read more articles at Juliana's Substack: substack.com/@julianapulecio [https://substack.com/@julianapulecio] Connect with Juliana on LinkedIn: Juliana Pulecio Velásquez | LinkedIn [https://www.linkedin.com/in/juliana-pulecio-vel%C3%A1squez-016a9120/] Download the FREE Skills for Startups Customer Discovery Guide [https://skillsforstartupspodcast.com/] at SkillsForStartupsPodcast.com Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit prescriptionpodcasts.com [https://prescriptionpodcasts.com/] 00:00 Introduction to Skills for Startups 00:31 Understanding the Entrepreneurial Echo Chamber 02:09 Recognizing and Breaking Out of the Echo Chamber 04:27 Building Reputation Through Discomfort 15:49 Long-term Benefits of Breaking the Echo Chamber 17:50 Resources and Final Thoughts #skillsforstartups #startup #business #entrepreneur #entrepreneurship #businesstips #smallbusiness #smallbusinessowner #publicrelations #communications #strategiccommunications

Build Your Startup's Digital Strategy: A Founder's Guide with Liz Masoner

In today's episode, Liz Masoner teaches us: 1.What a business's digital presence includes (Hint: it's not just a website and social media!), 2. The importance of planning a digital strategy early, 3. How to choose the right tools and strategies for your startup and your business as grows. In today's digital age, a strong online presence is non-negotiable for startup success. But how do you build and manage one without it becoming a huge headache? In this episode of Skills for Startups, host Avery Del Grosso sits down with Liz Masoner, a senior staff writer for Forbes Advisor specializing in web design, SEO, and e-commerce for small businesses. Read Liz's Articles Here: https://www.forbes.com/advisor/author/lmasoner/ [https://www.forbes.com/advisor/author/lmasoner/] This isn't just another podcast about social media. Liz informs us about the core components of your business's digital footprint including your website, employee profiles, and even what others say about you online. Liz shares actionable strategies and expert insights that will help any business establish and maintain their online presence. Liz has curated several articles at Forbes to help Skills for Startups listeners. Below are some of her articles that can help you get started on your startup's digital strategy: How to register a domain name: https://www.forbes.com/advisor/business/how-register-domain-name/ [https://www.forbes.com/advisor/business/how-register-domain-name/] Types of websites: https://www.forbes.com/advisor/business/software/types-of-websites/ [https://www.forbes.com/advisor/business/software/types-of-websites/] Website hosting costs: https://www.forbes.com/advisor/business/website-hosting-cost/ [https://www.forbes.com/advisor/business/website-hosting-cost/] Download the FREE Skills for Startups Customer Discovery Guide [https://skillsforstartupspodcast.com/]. Skills for Startups is part of the Prescription Podcasts family of content. For more podcasts and interesting stories shaping our health, visit https://www.prescriptionpodcasts.com [https://prescriptionpodcasts.com/] #libsyn #youtube #spotify #podcast #radio #soundcloud #itunes #speaker #podcasts #podcasting #iheartradio #startups #founder #startuplife #entrepreneurship #businessstrategy #skillsforstartups #podcastforfounders #business #businesstips #CEO #professionaldevelopment #tech #website #SEO #ecommerce #webhosting #webdesign #branding