Smarter Together: Phase 5’s Market Research Podcast
Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.
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10 episodes
Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko
Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud.
Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm
Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies
Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe
Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.
Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac
An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.
Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science
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