Snack Cults

The Flamin' Hot Origin Story That Wasn't

12 min · 24. maj 2026
episode The Flamin' Hot Origin Story That Wasn't cover

Description

Richard Montañez became a corporate legend with his rags-to-riches tale of inventing Flamin' Hot Cheetos as a Frito-Lay janitor. But when journalists started digging, the story began to fall apart. We investigate how one snack spawned a modern American mythology—and why we were so desperate to believe it.

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