127. How Podcasting Helps You Become the Go-To Expert in Your Industry with Kelly Schuknecht

127. How Podcasting Helps You Become the Go-To Expert in Your Industry with Kelly Schuknecht

What does it really take to become the go-to expert in your industry? In this episode of Soul Podcasting, I'm joined by marketing strategist and thought leadership expert Kelly Schuknecht for a fun, practical conversation about using podcasting to build your personal brand, attract the right opportunities, and grow your business with intention. Kelly shares how she turned an unexpected layoff into a thriving marketing agency, why thought leadership is more powerful than simply creating content, and her favorite productivity tips for staying consistent without burning out. If you're ready to think bigger about your podcast, you won't want to miss this conversation! Find out more about Kelly's work at https://kellyschuknecht.com/ [https://kellyschuknecht.com/] // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]

126. Your First 3 Episodes — What to Record Before You Ever Hit Publish

I’m back with a brand new episode of the SOUL Podcasting Podcast, and today we’re talking about something every new podcaster needs to know: what to record before you ever hit publish. If you’ve been stuck on the name, the logo, the gear, or waiting for everything to feel “perfect” before you start — this episode is for you. I’m breaking down the first 3 episodes I recommend every podcaster create: the introduction episode, the problem-solving episode, and the story episode — so you can stop overthinking and start sharing your message with confidence. Plus, I’m sharing a little life update and why I believe your content doesn’t have to be constant to be consistent. Let’s get your podcast off the ground! 🎙️ // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]

125. What If Someone Already Has a Podcast on My Topic?

You searched your podcast idea and found forty other shows already doing it. Now what? In this episode, I'm breaking down the myth of the "taken" topic — and walking you through three simple questions to uncover the angle that makes your voice not just different, but necessary. We'll also talk about why a topic and a perspective are not the same thing, and how to put it all together in one clear sentence that becomes the foundation of your entire show. This one is hands-on. Grab your journal. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]

124. Why Knowing Your Audience Changes Everything, with Rachel Allen

I’m really excited about this conversation with Rachel Allen because it gets straight to the heart of what so many of us struggle with—why our content isn’t converting and what actually needs to shift. In this episode, I sit down with Rachel, marketing strategist and copywriter, to talk about everything from positioning and messaging to why ideal client avatars often miss the mark and how to truly understand your audience in a deeper way. We also get into how to use AI without losing your authentic voice, which I know a lot of creators are navigating right now. If you’ve been feeling stuck or unclear with your content, this one will give you a fresh perspective and practical clarity. Find out how Rachel can support you with her copywriting services here: https://www.boltfromthebluecopywriting.com/ [https://www.boltfromthebluecopywriting.com/] // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]

123. 3 Places Your Podcast Should Be Showing Up Besides Spotify

In this quick mini-series episode, I’m sharing the three places I believe your podcast should be showing up besides Spotify and Apple Podcasts if you actually want people to discover your show. I talk about why podcast apps alone aren’t enough anymore, how I think about short-form content, email lists, and searchable platforms like YouTube or blogs, and how to grow your podcast in a more sustainable, intentional way—without feeling like you have to be everywhere all the time. // If you’re ready to stop planning and finally move forward with your podcast launch, this is your next step. * ▶️Watch Soul Podcasting on YouTube! https://www.youtube.com/@demetriazinga [https://www.youtube.com/@demetriazinga] * 🎁 Download the Launch Confidently Podcasting Checklist and join the Fearless Podcast Launch here: https://soulpodcasting.com/resources/ [https://soulpodcasting.com/resources/] * 🏫Join my Skool community here: https://www.skool.com/soul-podcasting-5316/about [https://www.skool.com/soul-podcasting-5316/about] * 🎙️Grab your Podcast Mini-Audit: https://soulpodcasting.com/podcast-coaching-services/#mini-audit [https://soulpodcasting.com/podcast-coaching-services/#mini-audit] * 👩🏾‍💻Ready to go all-in? Apply to a coaching program here: https://soulpodcasting.com/podcast-coaching-services/ [https://soulpodcasting.com/podcast-coaching-services/] *Get 30% off Honeybook here: http://share.honeybook.com/herbusiness [http://share.honeybook.com/herbusiness]