Social Marketing for Behavior Change

When Communication Does Not Communicate

You have the slickest, glossiest video content but still the message - if any - dies before it reaches the brain and moves people to respond. Find out why.

When Vision Leave the Building (Filipino)

Tagalog Discussion: An analysis of the behavioral and organizational fallout that occurs when a visionary leader departs from a traditional establishment. It highlights the conflict between innovative growth and institutional preservation, illustrating how a mission can split into two distinct entities. The visionary represents a "nomadic institution" that retains social capital and agility despite losing physical infrastructure. Conversely, the remaining organization often becomes a "building without a vision," prioritizing safety and history over future-oriented impact. Ultimately, the author argues that human energy and connection constitute the true soul of an enterprise, while a structure devoid of purpose is merely stagnant real estate.

We Serve God By Changing the World

There are four organizational behavior flaws observed in faith-based sectors that lead to “purity pivot”: False Binary, Not Invented Here Syndrome, Performative Activism and Social Homophily. The bottomline, we cannot disassociate the spiritual with the secular because God is everywhere.

The Logic of the Heart

When we see love not as a romantic feeling alone but as a valuation system of our person, then we re-humanize bad or destructive behavior and understand how to change it effectively.

Social Marketing for Behavior Change

The 4 Ps of Marketing Applied to Social and Behavior Change