Soundcheck with Adam Yokum + Dylan Reese

EP 24: Understanding Digital Marketing in 2026 (feat. Ely Waves)

1 h 29 min · 6. maj 2026
episode EP 24: Understanding Digital Marketing in 2026 (feat. Ely Waves) cover

Description

In this episode, Dylan brings on Ely Waves to help delve into the strategic world of music marketing, focusing on digital advertising and understanding the Spotify algorithms. Ely runs Waves Music Marketing, a digital ad company that helps artists reach new ears, the right way. These two share insights on effective growth tactics, the importance of authentic content, and how to aim for long-term success. 00:59 Ely Waves' Background and Experience 02:19 The Role of Digital Ads in Music Marketing 04:17 The Right and Wrong Ways to Use Ads 05:52 Avoiding Sketchy Spotify Stream Buying 13:29 The Evolution of Spotify's Algorithm and How to Adapt 19:07 The Role of Ads in Long-Term Growth 25:54 The Importance of Consistent Release Strategies 32:17 The Impact of Quality Visuals and Branding 43:59 Building Genuine Relationships and Trust 01:09:06 The Mindset of Betting on Your Music 01:24:59 The Long Game: Patience and Self-Belief Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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30 episodes

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EP 30: Keep Your Friends Close (feat. Dylan Owen)

In this episode, Dylan Reese chats with fellow artist + good friend Dylan Owen. They discuss their long journey in independent music, the evolution of their careers, the importance of authenticity, and insights into touring and songwriting. They share personal stories, industry lessons, and future plans, offering valuable advice for aspiring artists. We wanted to give Dylan Owen a chance to share some of his story, not only because he’s a friend but because we believe he’s doing super valuable work & making timeless art. Catch DO & JZAC on tour in July if you’re on the west coast. Adam's still on vacation btw, but will be returning next week :) 03:02 Early Music Journey 06:01 The Indie Artist Experience 14:52 Transition to New York City 24:01 Reflections on Growth and Learning 39:39 Navigating the Songwriting Landscape 42:14 Opening For Mac Miller 54:59 Touring Life: The Highs and Lows 01:01:43 Connecting with Fans and Community Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In this episode, Dylan Reese chats with Kodebreak, about his journey from DJing at a young age to touring internationally. They discuss the realities of tour life, maintaining relationships in the industry, and the importance of communication. They share personal stories, industry insights, and tips for maintaining creativity and mental health while on the road. 00:28 Kodebreak’s Background 03:43 First DJ Gig and Early Touring Experiences 04:40 Touring with Futuristic and Early Career Highlights 12:20 Reflections on the Touring Lifestyle 17:31 Passing Down Knowledge and Mentorship 22:32 Favorite Cities and Places to Live 28:54 Navigating Industry Politics and Relationships 38:26 Lessons on Handling Conflicts and Ego 44:55 Balancing the Hustle Culture with Self-care 49:59 The Joys and Challenges of Touring 01:09:59 Favorite Places and Food on Tour Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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