Cover image of show South Carolina REALTORS® Legal Podcast

South Carolina REALTORS® Legal Podcast

Podcast by South Carolina REALTORS®

English

Business

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About South Carolina REALTORS® Legal Podcast

Welcome to the South Carolina REALTORS® Legal Podcast, the go-to source for real estate agents looking to stay up-to-date on the latest legal issues and trends in the industry. Hosted by your SCR Legal Team, this podcast provides valuable insights into a variety of legal topics relevant to real estate agents, such as contracts, disclosures, risk management, liability, fair housing and more. Through in-depth discussions and interviews with leading professionals in the field, our podcast delves into the legal complexities of real estate transactions and offers practical advice and strategies f

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20 episodes

episode South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS® artwork

South Carolina REALTORS® Legal Podcast - Ep. 18 Protect Your Brand: Trademarks, Copyright, and AI for REALTORS®

Join SCR's Chief Legal Officer, Byron King as he sits down with Chloe Hecht, Senior Counsel and staff liaison for the Legal Action Committee at the National Association of REALTORS® (NAR).This essential legal podcast covers key topics to protect your business and avoid costly mistakes:• REALTOR® Trademark Rules: Learn how to properly use the billion-dollar REALTOR® brand to avoid "sunk costs" on marketing materials like signs and business cards. Chloe provides easy-to-remember rules on contextual use, proper formatting, and why you shouldn't use adjectives or geography with the trademark.• Domain Names and Social Media: Get tips on safely using the REALTOR® trademark in your domain name and social media handles.• Copyright Pitfalls: Understand the dangers of misusing copyrighted materials like professional photos and music in your marketing, which can lead to legal letters and expensive fines.• Artificial Intelligence (AI): Learn about the risks of using generative AI in your marketing, especially regarding confidentiality and making sure the language you use is accurate and compliant.• Tips for Brokers: Chloe also discusses the importance of a social media policy to educate licensees and protect your brokerage from ethics complaints and lawsuits.

29 Oct 2025 - 56 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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