Standing on Business with Denise Roberts
What happens when your first businesses flop, your CBD startup crashes, and you end up living in your car with your dog — but you still refuse to quit? In this Brown Sugar conversation, I’m sitting down with Chad Durfee, co-founder of Project Icon, the engine behind podcasts, books, stages, and TV that turn everyday experts into industry authorities. Chad shares how he went from burned-out high school teacher and failed founder to building a company that helps coaches, consultants, and business owners get the visibility and credibility their offers deserve. We get into: Why he was willing to go into debt on purpose just to get the right mentorship The hard lessons from a mindset company and CBD brand that never took off How Project Icon uses podcasting, publishing, stages, and TV to engineer expert status Why AI has created a “sea of mediocre content” — and how long-form storytelling still wins Chad’s R.O.M.O. strategy (Run, Observe, Modify, Optimize) for fixing almost anything in your business The real goal: building a business that serves your life and your family, not the other way around 🔗 Show notes & resources: standingonbusinesspodcast.com [http://standingonbusinesspodcast.com] 🔗 Work with Denise / Standing on Business: Booking | D. Geneva Consulting [https://www.dgenevaconsult.com/booking] If this episode helped you keep your entrepreneurial fire lit, share it with a founder friend and leave a rating & review. Your feedback helps more small business owners and experts find the show — and stand on business with us.
5 episodes
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