#15 — The Mom Test

#18 — Value props are simple

Founders have a tendency to overcomplicate value propositions, but they're really just expressions of four simple questions: who, what, how, and why. Let's break it down — plus, I've got a few bonus tips to share with you. Let's do this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupmeditations.substack.com [https://startupmeditations.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

#17 — Product doesn’t matter

At least not as much as you think it does. In the early stages, a product is a tool you use to get signals from customers, and what matters is something else entirely. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupmeditations.substack.com [https://startupmeditations.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

#16 — The Value of Customer Personas

Having a deep understanding of your customer is the basis of any successful startup. Yet most founders have a shallow understanding — at best. Here's why you should create customer personas, how to go about the process, and what you can do with them. All in less than 5 minutes. As promised, here’s my full YouTube video on customer personas: And here is the free template [https://pages.jdm.bio/personas]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupmeditations.substack.com [https://startupmeditations.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

#15 — The Mom Test

People lie right to your face because they think they're being kind. So how does a startup founder get accurate information from her customers? The key is in learning how to trick your mom. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupmeditations.substack.com [https://startupmeditations.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

#14 — Why design thinking?

Business has been around...forever. And yet design thinking is seemingly suddenly crucial for success in business. Why are startups different? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupmeditations.substack.com [https://startupmeditations.substack.com?utm_medium=podcast&utm_campaign=CTA_1]