Startup Scaleup People

Why the $3 Trillion TV Market Can't Make Money (And Who's Fixing It) | Amanda Groom

37 min · 23. juni 2026
episode Why the $3 Trillion TV Market Can't Make Money (And Who's Fixing It) | Amanda Groom cover

Description

Amanda Groom Built the Bridge Between South Korea and Global TV Amanda Groom, founder of The Bridge, has spent 20 years helping broadcasters, streamers, and production companies expand internationally, turning South Korea into a benchmark for global media scaleup and now unlocking Brazil and India for the world stage. In this episode, she breaks down the structural collapse of the $3 trillion TV market, why fragmented audiences are forcing a co-production revolution, and how cultural intelligence, not capital alone, determines which media businesses win globally. The TV industry is undergoing its biggest transformation in decades: advertising revenue has fled to digital, commissioning is down across the US and UK, and production budgets have surged 20–40% since 2020. Amanda reveals the new financing waterfall model, why Brazil and India are the next South Korea, and how The Bridge de-risks international expansion for some of the world's leading broadcasters. Hosted by Mario Rivas About Startup Scaleup People: Real stories from startup, scaleup & enterprise leaders. From boardrooms to founder garages, we cover growth, leadership, funding, exits, governance, AI, fintech, SaaS, and business transformation. Chapters 00:00 — Introduction: Amanda Groom & The Bridge's Global Footprint 04:56 — Inside the $3 Trillion TV Market: How It Actually Works 12:22 — Why Broadcasters Struggle to Profit Despite the Market Size 16:26 — Brazil & India: The Next Global TV Powerhouses 23:52 — How Co-Productions Are Reshaping TV Financing 30:22 — AI in the Creative Industries: Efficiency Without Replacement Follow our socials! https://www.instagram.com/startupscaleuppeople/ https://open.spotify.com/show/3804Om0XrGG1gNRsev6DlU https://podcasts.apple.com/gb/podcast/startup-scaleup-people/id1847157416 https://www.linkedin.com/company/squarecirclecommunity/ https://www.linkedin.com/in/mariorivassanchez/ Music licensed through Soundstripe. Code: YS8O6F9QUCRMAZTI

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36 episodes

episode Why the $3 Trillion TV Market Can't Make Money (And Who's Fixing It) | Amanda Groom artwork

Why the $3 Trillion TV Market Can't Make Money (And Who's Fixing It) | Amanda Groom

Amanda Groom Built the Bridge Between South Korea and Global TV Amanda Groom, founder of The Bridge, has spent 20 years helping broadcasters, streamers, and production companies expand internationally, turning South Korea into a benchmark for global media scaleup and now unlocking Brazil and India for the world stage. In this episode, she breaks down the structural collapse of the $3 trillion TV market, why fragmented audiences are forcing a co-production revolution, and how cultural intelligence, not capital alone, determines which media businesses win globally. The TV industry is undergoing its biggest transformation in decades: advertising revenue has fled to digital, commissioning is down across the US and UK, and production budgets have surged 20–40% since 2020. Amanda reveals the new financing waterfall model, why Brazil and India are the next South Korea, and how The Bridge de-risks international expansion for some of the world's leading broadcasters. Hosted by Mario Rivas About Startup Scaleup People: Real stories from startup, scaleup & enterprise leaders. From boardrooms to founder garages, we cover growth, leadership, funding, exits, governance, AI, fintech, SaaS, and business transformation. Chapters 00:00 — Introduction: Amanda Groom & The Bridge's Global Footprint 04:56 — Inside the $3 Trillion TV Market: How It Actually Works 12:22 — Why Broadcasters Struggle to Profit Despite the Market Size 16:26 — Brazil & India: The Next Global TV Powerhouses 23:52 — How Co-Productions Are Reshaping TV Financing 30:22 — AI in the Creative Industries: Efficiency Without Replacement Follow our socials! https://www.instagram.com/startupscaleuppeople/ https://open.spotify.com/show/3804Om0XrGG1gNRsev6DlU https://podcasts.apple.com/gb/podcast/startup-scaleup-people/id1847157416 https://www.linkedin.com/company/squarecirclecommunity/ https://www.linkedin.com/in/mariorivassanchez/ Music licensed through Soundstripe. Code: YS8O6F9QUCRMAZTI

23. juni 202637 min
episode How to Build a Financial Giant Without Massive Funding | Tomás Bercovich artwork

How to Build a Financial Giant Without Massive Funding | Tomás Bercovich

Tomás Bercovich, founder & CEO of Global66, scaled a Latin American fintech startup to $1.4B in Q1 2026 transaction volume, on just $20M raised. In this episode, he breaks down the scaleup strategy, capital-efficient growth model, and AI-first transformation turning Global66 into one of LATAM's most important financial platforms. Global66 is now processing $550M in a single month across B2C and B2B segments, acquiring 40–50K new transactional users per month while remaining profitable for over two years. Tomás reveals the three pillars behind this growth, product & CX, geographic expansion into 100+ countries, and disciplined customer acquisition, and makes the case for why Latin America is the world's most underserved fintech market. Hosted by Mario Rivas About Startup Scaleup People: Real stories from startup, scaleup & enterprise leaders. From boardrooms to founder garages, we cover growth, leadership, funding, exits, governance, AI, fintech, SaaS, and business transformation. Chapters 00:00 — Global66 & Tomás Bercovich: Who Is He? 01:24 — Inside the Global Account: Multi-Currency, Stablecoins & MasterCard 04:55 — $20M, 7 Years: The Fundraising & Team-Building Reality 08:00 — Google Sheet to $550M/Month: The MVP Origin Story 11:21 — The 3-Pillar Growth Strategy to $10B in Transactions14:43 — Profitable Without VC: Organic Scaling & Banking Licenses 16:35 — Why LATAM Has 35× Fewer Banks Per Capita Than the US 21:25 — Will Stablecoins Replace SWIFT? A Founder's Honest Take 26:28 — CEO Leadership at Scale: The Inverted Pyramid Model 30:06 — AI as a Cultural Transformation, Not a Tool 34:52 — Founder Lessons: Product-Market Fit, Unit Economics & Hiring Follow our socials: https://www.instagram.com/startupscaleuppeople/ https://www.linkedin.com/company/squarecirclecommunity/ https://www.linkedin.com/in/mariorivassanchez/ #startupleadership #businessgrowth #scaleups #enterprise #boardleadership #venturecapital #startup #founderstories #innovation #businesspodcast #careergrowth #operationalexcellence #leadershipdevelopment #startupstrategy #funding #exitstrategies #teambuilding #corporategovernance #techfounders #startupscaleuppeople #startupfunding #vc #podcast #shorts #leadership #fintech #entrepreneurship #investing #governance #peoplestories #experience #leadershipskills #leadershiplessons #businessleadership #businessstrategy #businessideas #businesssuccessstories #businesssuccess #biotech #saas #failure #fail #entrepreneur #howtoinvest #hiring #digitaltransformation #expansion #businessexpansion #energy #technology #techstartup #techfounders #successmindset #motivation #mindset #perseverance #resilience #Emprendimiento #Empreendedorismo #Entrepreneuriat #Unternehmertum #Imprenditorialità #Ondernemerschap #उद्यमिता #ريادة_الأعمال #Girişimcilik #Kewirausahaan #Pagnenegosyo #创业 #起業家精神 #기업가정신

15. juni 202638 min
episode Building a $1.5B Fintech Giant from Scratch | Coen Jonker artwork

Building a $1.5B Fintech Giant from Scratch | Coen Jonker

In this episode of Startup & Scaleup People, Mario sits down with Coen Jonker, Co-Founder of Tyme Group, one of the world's fastest-growing digital banking businesses.Tyme Group operates across South Africa, the Philippines, Indonesia, Hong Kong and Singapore, serving more than 22 million customers and reaching a valuation of $1.5 billion. Coen shares the journey of building a digital bank from scratch, the challenges of operating in highly regulated markets, and why financial inclusion remains at the heart of the company's mission.The conversation explores the innovative kiosk model that helped TymeBank scale, lessons on leadership, customer obsession, operational excellence, hiring, culture, and the importance of staying focused as a founder. Coen also shares his views on AI, how it is already transforming decision-making inside organizations, and why the future belongs to businesses that combine technology with human connection.Don't forget to subscribe! Chapters: 00:00 Introduction to Coen Jonker and His Journey 02:32 Understanding the Business Model of a Multi-Country Digital Bank 04:19 Empowering Emerging Markets Through Financial Services 07:01 Innovative Kiosk Model for Banking Services 11:27 Challenges of Banking vs. Fintech 14:25 The Complexity of Building a Bank 21:55 Key Insights for Founders in Fintech 25:42 The Importance of Customer Focus 27:51 Building Customer Relationships in Large Businesses 30:53 Connecting with Customers for Product Improvement 32:12 Empowering Employees for Better Decision Making 35:24 The Role of AI in Business Transformation #StartupScaleupPeople #CoenJonker #TymeGroup #TymeBank #Fintech #DigitalBanking #FinancialInclusion #Entrepreneurship #Leadership #ArtificialIntelligence #AI #Scaleups #Startups #BusinessGrowth #Innovation #CustomerExperience #EmergingMarkets #FounderJourney #BusinessStrategy #Podcast Music licensed through Soundstripe. Code: YS8O6F9QUCRMAZTI

8. juni 202647 min
episode From Kitchen Recipe to 500 Stores: Building a Food Brand from Scratch | Karen Prado artwork

From Kitchen Recipe to 500 Stores: Building a Food Brand from Scratch | Karen Prado

In this episode of Startup and Scaleup People, Mario sits down with Karen Prado, founder of ChimiLove, the award-winning South American sauce brand now stocked in more than 500 stores across the UK and Canada.Karen shares how a homemade chimichurri recipe became a fast-growing FMCG business, the realities of scaling a food brand, and the lessons learned from building a premium product in a highly competitive retail market.We discuss:• Building ChimiLove from a kitchen startup to 500+ stores• Winning prestigious Great Taste Awards• Raising investment to fuel growth• Social media, e-commerce, and founder-led branding• The biggest mistakes and lessons from five years of entrepreneurshipAnd more!Chapters: 00:00 Introduction to Chimichurri and Its Origins 02:18 The Journey of Building a Brand 04:50 Challenges of Scaling a Business 07:22 Navigating the Food Industry and Awards 09:59 Market Expansion and Strategy 12:38 Consumer Preferences and Health Trends 15:04 Product Range and Flavor Innovations 17:43 Cultural Significance of Chimichurri 20:32 Distribution Channels and Partnerships 23:01 FMCG Industry Insights and Challenges 25:26 Marketing Strategies and Social Media 28:13 Lessons Learned and Future Vision#StartupAndScaleupPeople #FMCG #Retail #FoodBusiness #Entrepreneurship #ScalingUp #ChimiLove #ConsumerBrands

1. juni 202639 min
episode Founder Psychology: Is Your Nervous System Overloaded? | Sasha Cayward artwork

Founder Psychology: Is Your Nervous System Overloaded? | Sasha Cayward

What does it really take to build resilience as a startup founder in high-pressure environments? In Episode 32, we explore mental fitness, emotional intelligence, neuroscience, and founder performance with Sasha Cayward — ex-VC, former elite tennis player, founder coach, and Head of Community at Hubble. Hosted by Mario Rivas, this conversation dives deep into nervous system regulation, startup stress, burnout, founder psychology, performance under pressure, emotional resilience, and the hidden cost of the modern wellness industry. Sasha shares lessons from elite sports, venture capital, and coaching startup founders across London and San Francisco. Startup Scaleup People: Real stories from startup, scaleup & enterprise leaders. From boardrooms to founder garages, we bring you insights on growth, leadership, funding, exits, governance, AI, fintech, SaaS, and business transformation. New episodes every Sunday at 4PM UK time. Chapters: 00:00 Intro to Sasha Cayward 03:00 Elite Sports, Coaching & Mental Resilience 07:00 Founder Burnout & Nervous System Overload 11:00 Anxiety, Stress & Startup Performance15:00 Mental Fitness vs Mental Health 20:00 Neuroscience, Emotional Intelligence & Leadership 26:00 The Wellness Industry & Founder Obsession 34:00 Why Great Founders “Always Find a Way” 40:00 Knowing When to Quit as a Founder

26. maj 202644 min