Get Conversion Optimisation Right with Peep Laja (S2E11)

#S1E0 Introduction to The StoryMatters Podcast

Sam Cook and Paddy Ney talk about their new project StoryMatters podcast series. The speakers intoduce the audience to the concept of the storytelling and share the their own stories that made them storytellers in the digital age. To gain access to the shownotes and other resources mentioned in the podcast, click here [blog.jamescookmedia.com/storymatters/podcast/season1/episode0] to go to our blog page.

The Importance of Music When Creating Your Story with Chris Miller

In this episode, Samuel P.N. Cook has an inspiring conversation with his Chris Miller, a composer from his high school music department. They talk about music as a powerful tool both in our society and in storytelling. Being a teacher and mentor for many talented students and a great composer, Chris shares his knowledge of music as not only an art but also a powerful tool of influence. You will learn why music is so important when creating a high-quality story that inspires. To gain access to the shownotes and other resources mentioned in the podcast, click here [https://jamescookmedia.com/blog/podcast/season2/episode7] to go to our blog page.

Get Conversion Optimisation Right with Peep Laja (S2E11)

What is the difference between Conversion Rate Optimization and User Experience? Listen and find out. In this episode you will meet Conversion champion Peep Laja, the owner of the CXL institute and the author of biggest conversion optimization blog in the world. Peep and Sam will take you down the rabbit hole and into the world of conversion optimisation. They’ll discuss how businesses should approach CRO and what to avoid when rebranding your website. You’ll learn about the tools you’ll need to optimise and the dangers of getting conversion optimisation wrong.

Personal and Business Development with Peter Sage

Join Samuel P.N. Cook as he interviews Peter Sage about his journey in becoming a business and personal development coach. Peter Sage has worked directly with Tony Robbins and is now the founder and director of the Sage Business School. In this podcast episode Peter explains the importance of mindset in your life and how changing your mentality can completely revolutionise your life. Even through hardships, Peter explains how attitude is everything as you grow as a human throughout your life.

History In Action With Dr. Yanni Kotsonis

In this episode, Samuel P.N. Cook interviews Yanni Kotsonis Ph.D., a history professor at NYU, about how story influences history as well as modern life. Yanni goes deep into how centuries-old storytelling has molded society’s reactions to events and perceptions of others. Sam and Yanni will explore story as a tool of inspiration in modern times, they will dig into how a single narrative can create purpose and unite civilisations. Podcast moments that matter to you: 00:01:00: Introduction To Special Guest Dr. Yanni Kotsonis 00:17:00: How Storytelling Built The Modern World 00:23:00: What History Actually Is 00:30:00: The Power Of Story 00:45:00: Use Stories To Develop A Purpose In Life 00:58:00: How To Create Stories That Unite Societies 01:05:00: How Stories Feed Our Humanity