You Will Be Cringe (And Why That's Exactly the Point) | Ep 123

You Will Be Cringe (And Why That's Exactly the Point) | Ep 123

There's a specific kind of founder who is brilliant, experienced, and genuinely has something important to say and yet is almost entirely invisible in their market. Not because they lack positioning. Not because their offer isn't good. But because they're waiting. Waiting until the words come easier, until the content feels right, until they're sure it won't look like they're trying too hard. This episode is for them. And honestly it might be for you. In this episode, I talk about the fear of being seen before you feel ready, what cringe actually means (and why it's a signal you're on the right track), and the real cost of waiting until you feel ready to show up: * Why everyone whose content you admire started somewhere far more awkward and why comparing their chapter twenty-five to your chapter one is keeping you stuck * What cringe actually is: why it's a defensive response from people who've opted out of caring, and why you should interpret it as a green light * The specific cost of invisibility for established founders and who is getting the clients that should be yours * Why the clarity you're waiting for only comes from doing it, not planning to do it * Practical permission to lower the bar and start, today, with what you have Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.nataliepotts.co.uk/quiz] Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nataliepotts/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nataliepottsstrategist/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/natalie.potts.75]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA]

Bridging Business and Soul: Why Intuition Is Your Most Underused Business Asset with Marlo Gilbert | Ep 124

Marlo Gilbert, soul alignment strategist and former Fortune 500 executive, joins Natalie to explore why the most successful leaders she's worked with are all highly intuitive, and how you can start using yours in business right now. They get into what intuition actually is (and isn't), why reactive mode kills your ability to hear it, the tension between ego and intuition when it's time to pivot, and why the inner work is often the hardest and most important thing you'll do for your business. Intuition is like a muscle already there, just needs training. Tools like human design are useful frameworks, but handing your agency to something external is the opposite of building inner authority. Feel what comes up, but don't get stuck there. A quiet launch isn't failure, it's data. And entrepreneurship demands a certain spirit: healthy ego, real risk tolerance, and the resilience to come back. "The best business people I've worked with are all highly intuitive." Marlo "Are you moving from a place of agency and alignment — or putting all your power into things external to you?" — Marlo "The risk wasn't taking a risk. It was also scary to stay where I was stuck." Natalie Find Marlo at marlogilbert.com and on Instagram and Facebook. Her signature programme is launching soon, and her retreat, designed to strip back the noise and reconnect you to what your business actually wants, is open for a conversation. If this episode landed, share it with someone who's ready to do things differently. Hit follow so you never miss Success on Your Terms. Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.nataliepotts.co.uk/quiz] Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nataliepotts/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nataliepottsstrategist/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/natalie.potts.75]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA]

Why You're Not Getting Seen | Ep 121

You're consistent. You're showing up. And still the content isn't converting the way it should. Premium clients aren't sliding into your DMs. Your audience is growing slowly, if at all. And you're starting to wonder if content is even worth it. Here's what I know after working with established founders on their positioning and messaging: the problem is almost never effort. It's strategy. Specifically, being unclear on what game you're playing and what makes content actually work for a premium service business. In this episode, I walk through a framework that changes how you think about content creation and once it clicks, everything shifts: * The two content games (influencer vs. influential) and why mixing them up is silently killing your results * The artist vs. the business: why you need both and what happens when either one takes over completely * How to generate ideas effortlessly by mining your own life and world for content gold * Why your take matters infinitely more than your topic and how to find yours * The content system that creates consistency without burning you out The key questions to ask yourself: * Am I playing the influencer game or the influential game and is my content strategy actually aligned with that? * Am I producing enough to be impossible to ignore, and do I have a strong enough point of view to be impossible to copy? * Is my content coming from my world and my worldview or am I just repurposing what everyone else is saying? * Do I have an actual system, or am I relying on motivation? * Your content is your proof of the quality of your thinking. Every time you share a genuine, considered perspective, you are demonstrating why someone should trust you with their business. That's what converts premium clients, not volume, not polish, not the algorithm. Presence and point of view. Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.nataliepotts.co.uk/quiz] Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nataliepotts/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nataliepottsstrategist/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/natalie.potts.75]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA]

The Huge Money Beliefs That Are Quietly Keeping You Stuck | Ep 120

You're established. You have the clients, the case studies, the credibility. And yet something still feels stuck. Revenue plateaus. Investment decisions feel fraught. You hesitate in ways you can't quite explain. In this episode, I'm getting into something we don't talk about enough in the business space: the psychology of money, and how six deeply ingrained beliefs might be quietly capping your growth even years into building something real. This isn't beginner stuff. This is for founders who already have evidence they can do this, but suspect the ceiling they've hit isn't about strategy. In this episode, I cover: * The four money scripts (formed in childhood) that control every financial decision you make including what you charge and how you feel raising your prices * The wealth ceiling: why your income is capped by your self-concept, and how to start expanding it * Assets vs liabilities and the grey areas established founders consistently get wrong * Scarcity mindset: why it literally makes you worse at decision-making, and the one question that shifts everything * Loss aversion: the psychological reason you're holding onto offers, models, and situations that aren't working * The time trap: why doing everything yourself isn't lean it's expensive The exercises mentioned in this episode: 1. Write down your earliest memory of money and what you heard repeatedly growing up that's your script 2. Write "I'm the kind of person who…" (honestly) on one side of a page, and "I'm the kind of person who builds and manages wealth with ease" on the other 3. Look at your last 10 business purchases and label each one: asset or liability 4. Calculate your hourly rate (annual income ÷ 2,000) and audit your diary against it Pick the one belief from this episode that landed hardest. Sit with it this week. Notice where it shows up. That awareness alone starts to shift things. Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.nataliepotts.co.uk/quiz] Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nataliepotts/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nataliepottsstrategist/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/natalie.potts.75]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA]

What Failure Actually Taught Me About Success | Ep 119

Most of us are running businesses with one hand on the wheel and one hand on a safety net. We're ambitious, we're working hard but underneath it all, we're terrified of getting it wrong. In this episode I'm sharing some of the failures that have shaped me most including a launch that humbled me, the twenty years I spent performing success in corporate, and the quieter identity failures that cost more than any missed target ever did. Plus the three questions I now run every setback through because failure always has information in it. The question is whether you're willing to hear it. In this episode: * Why high achievers are often the worst at processing failure * The difference between a strategy failure and an identity failure * How to stop treating setbacks as a verdict on who you are * The framework I use to turn what went wrong into what moves me forward Join "Get Ready To Work With Corporates" Challenge here [https://corporates.lisajohnson.com/?affiliate=nataliepotts] Register for How I'd Build A Content Strategy In 2026 (If I Were Starting From Zero) Masterclass ⁠here.⁠ [https://nataliepotts.co.uk/socials] Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [www.nataliepotts.co.uk/quiz] Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/nataliepotts/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/nataliepottsstrategist/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/natalie.potts.75]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/channel/UCiCu_zacmX5WVLH5cEwFmfA]