Ep 14 The Four Pillars: How Branding, Marketing, Advertising, and PR Work Together

Ep 14 The Four Pillars: How Branding, Marketing, Advertising, and PR Work Together

Branding, marketing, advertising, and public relations—what's the difference and how do they work together?  In this episode, Jaime and Jessie explore the distinctions and interconnections between each of these pillars. We clarify common misconceptions, discuss the importance of each element in building a successful business, and emphasize the foundational role of branding.  Our conversation also touches on the significance of trust in client relationships and the necessity of having a crisis communication strategy in place. If these four pillars have always confused you, this episode provides clarity and actionable advice for small business owners. ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow@talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.

Ep 13 How to Prepare for a Brand Photo Shoot with Brand Photographer Jama Finney

Brand photos do more than make you look good—they build trust before you ever meet a potential client.  In this episode, we welcome our first guest, brand photographer Jama Finney, to discuss why brand photos matter, the difference between looking like yourself and looking like your brand, and when to invest in a mini shoot versus a full brand session.  Jama shares her process for planning shoots, how to find a photographer that matches your brand vibe, and what to do if you hate being photographed.  If you've been putting off a brand shoot because of budget or nerves, this episode will help you move forward. Connect with Jama: jamafinney.com [http://jamafinney.com] jama@jamafinney.com [jama@jamafinney.com] @jamafinneybrandphoto [https://www.instagram.com/jamafinneybrandphoto] on Instagram ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow@talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.

Ep 12 Building an Authentic Personal Brand that Supports Your Business Goals

Personal brands are outperforming business brands—but why?  In this episode, Jaime and Jessie explore the shift toward personal branding and what a personal brand is.  We discuss how your personal brand is built around your personality, character, and reputation, so you can show up authentically to build trust with your brand’s audience. If you’ve been wondering how to build a personal brand, this episode shares practical tips for building an authentic personal brand that supports your business goals. Article referenced in this episode: Forbes [https://www.forbes.com/councils/forbesagencycouncil/2025/07/22/why-personal-brands-are-outperforming-business-brands/] ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow @talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.

Ep 11 Protecting Your Brand: Stop Ignoring the Legal Side of Your Business

Building a brand without protecting it is like leaving your front door unlocked.  In this episode, Jaime and Jessie walk through the essential legal foundations every business owner needs: registering your business entity, filing for trademarks and copyrights, creating contracts, understanding FTC advertising rules, staying compliant with digital regulations, and hiring professional legal assistance when needed.  If you've been ignoring the legal side of your brand because it feels overwhelming, this episode breaks it down into actionable steps. Please note that we are not attorneys, so we are not providing legal advice. Be sure to contact your own business attorney to determine the best steps to protect your organization. ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow @talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.

Ep 10 Learning From Legacy Brands: Case Studies That Work for Small Businesses

Legacy brands aren't just for big corporations—they offer valuable lessons for small businesses, too.  In this episode, Jaime and Jessie explore what makes brands like Nike, Coca-Cola, Disney, and even the Olympic Games stay relevant across decades and generations.  We share how to conduct case studies by examining problems, strategies, and outcomes, and explain why the Olympics' one-shot brand approach (with detailed brand portals and cohesive systems) offers lessons in building brands that work across cultures while balancing tradition with evolution.  If you want to build a brand that lasts, study the ones that already have proven their longevity. Links referenced in the episode: * Milano Cortina 2026 Brand Design [https://www.olympics.com/en/olympic-games/milano-cortina-2026/logo-design] * Milano Cortina 2026 Medal Design [https://www.olympics.com/en/olympic-games/milano-cortina-2026/medal-design] * Paris 2024 Brand Design [https://www.olympics.com/en/olympic-games/paris-2024/logo-design] * Beijing 2022 Brand Design [https://www.olympics.com/en/olympic-games/beijing-2022/logo-design] ---------------------------------------- Talk Branding To Me is a podcast for women building intentional businesses and brands rooted in strategy, not just aesthetics. Hosted by brand strategists and designers Jaime Wright (of Embellished Brands [https://embellishedbrands.com/]) and Jessie Ford (of Untethered Design Studio [https://www.instagram.com/untethereddesign]), each episode breaks down how to create authentic brands that build trust and stand out. Whether you're feeling stuck, overwhelmed, or just want to get branding right, we're here for honest, approachable conversations about the real work behind memorable brands. Let's talk branding! Download our free branding glossary here: https://embellishedbrands.myflodesk.com/tbtmembellishedbrands.myflodesk.com/tbtm [http://embellishedbrands.myflodesk.com/tbtm] For more branding insights, behind-the-scenes conversations, and resources to support your brand journey, connect with us at @EmbellishedBrands [https://www.instagram.com/embellishedbrands/] and @UntetheredDesign [https://www.instagram.com/untethereddesign] on social media.  Also follow @talkbrandingtome_podcast [https://www.instagram.com/talkbrandingtome_podcast] on Instagram.