Talking digital health

Ep 22 - Selling direct to consumers: Laws and regulations healthtech companies need to be aware of

27 min · 28. maj 2026
episode Ep 22 - Selling direct to consumers: Laws and regulations healthtech companies need to be aware of cover

Description

Sophie and Charlotte sit down with colleague Katrina Anderson, a regulatory lawyer at Mills & Reeve, to talk about consumer protection, advertising and marketing law and how it affects healthtech businesses selling direct to consumers.  Katrina explains consumer regulatory law’s role in addressing bargaining power imbalances and why most patients/customers will be legally classed as consumers.

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23 episodes

episode Ep 23 - Selling to the NHS part 9: The Health Modernisation Bill for health tech companies (live from HLTH Europe 2026) artwork

Ep 23 - Selling to the NHS part 9: The Health Modernisation Bill for health tech companies (live from HLTH Europe 2026)

In episode 23 of Talking digital health, hosts Sophie and Charlotte record live from HLTH Europe in Amsterdam to unpack the UK Health Modernisation Bill and gather reactions from healthtech suppliers.  They discuss likely short-term disruption but possible longer-term simplification of procurement and contracting, and advise SMEs to focus on pathway-based, partnership-led solutions as the NHS struggles with volumes of point products.  A variety of guests highlight priorities including scaling neighbourhood mental health capabilities, ensuring SPR includes health and care data from multiple suppliers, adopting open standards and properly funding implementation, missing HDRS data powers, and improving innovation adoption at scale.

25. juni 202613 min