Tasting Notes Toronto by Insider Wine

Patrick Habchi — Wine List Psychology and the Art of Pairing at George Restaurant

56 min · 7. apr. 2026
episode Patrick Habchi — Wine List Psychology and the Art of Pairing at George Restaurant cover

Description

In this episode, I sit down with Patrick Habchi, Wine Director at George Restaurant in Toronto — Michelin Recommended restaurant and a Wine Spectator Award of Excellence winner. We talk about building a 600-label list, why he rethought how prices are displayed to change how guests buy wine, his case for Sherry as the best value in wine, and why he thinks Bordeaux and Rioja are due for a comeback. Patrick also shares what traveling Australia's wine regions taught him, how he approaches pairings that push guests out of their comfort zone, and why he never pursued formal accreditation. Whether you're a sommelier, a wine lover, or just curious about what goes into a fine dining wine program — this one's packed with insight. Patrick Habchi — Wine List Psychology and the Art of Pairing at George Restaurant 02:06 George Restaurant Overview  02:56 Seasonal Menus and Pairings  05:44 Asparagus And Aged Chablis  07:29 Trust and Storytelling In Wine Pairings  10:35 Inside the 600 Bottle List  12:49 Bordeaux and Rioja Comeback  16:33 Non Alcohol and Split Pairings  19:44 How Patrick Learned Wine  24:43 Lebanon Roots and Wine  26:02 Skipping Wine Credentials  27:35 Sommelier Business Basics  27:57 Screaming Eagle for $100?  30:10 Menu Psychology That Sells  33:10 Changing the Wine List Layout  36:04 Australia Trip Changed Everything  38:44 Staying Open to Underdogs  41:42 Why Wine Matters  45:20 Storytelling in 30 Seconds  48:37 Hardest Parts of the Job  50:22 Best Value Wine Regions  51:55 Bordeaux Collector Obsession  53:05 Desert Island Bottle Picks  53:39 What Keeps It Exciting  55:52 Final Thanks and Signoff 🙌 Enjoyed the episode? Follow, rate, and review Tasting Notes Toronto on your favorite podcast platform — it really helps others discover the show. And don’t forget to subscribe so you never miss an episode. Champagne: Cork Pop and Pour by ultradust -- https://freesound.org/s/166923/ -- License: Attribution 4.0

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episode Patrick Habchi — Wine List Psychology and the Art of Pairing at George Restaurant artwork

Patrick Habchi — Wine List Psychology and the Art of Pairing at George Restaurant

In this episode, I sit down with Patrick Habchi, Wine Director at George Restaurant in Toronto — Michelin Recommended restaurant and a Wine Spectator Award of Excellence winner. We talk about building a 600-label list, why he rethought how prices are displayed to change how guests buy wine, his case for Sherry as the best value in wine, and why he thinks Bordeaux and Rioja are due for a comeback. Patrick also shares what traveling Australia's wine regions taught him, how he approaches pairings that push guests out of their comfort zone, and why he never pursued formal accreditation. Whether you're a sommelier, a wine lover, or just curious about what goes into a fine dining wine program — this one's packed with insight. Patrick Habchi — Wine List Psychology and the Art of Pairing at George Restaurant 02:06 George Restaurant Overview  02:56 Seasonal Menus and Pairings  05:44 Asparagus And Aged Chablis  07:29 Trust and Storytelling In Wine Pairings  10:35 Inside the 600 Bottle List  12:49 Bordeaux and Rioja Comeback  16:33 Non Alcohol and Split Pairings  19:44 How Patrick Learned Wine  24:43 Lebanon Roots and Wine  26:02 Skipping Wine Credentials  27:35 Sommelier Business Basics  27:57 Screaming Eagle for $100?  30:10 Menu Psychology That Sells  33:10 Changing the Wine List Layout  36:04 Australia Trip Changed Everything  38:44 Staying Open to Underdogs  41:42 Why Wine Matters  45:20 Storytelling in 30 Seconds  48:37 Hardest Parts of the Job  50:22 Best Value Wine Regions  51:55 Bordeaux Collector Obsession  53:05 Desert Island Bottle Picks  53:39 What Keeps It Exciting  55:52 Final Thanks and Signoff 🙌 Enjoyed the episode? Follow, rate, and review Tasting Notes Toronto on your favorite podcast platform — it really helps others discover the show. And don’t forget to subscribe so you never miss an episode. Champagne: Cork Pop and Pour by ultradust -- https://freesound.org/s/166923/ -- License: Attribution 4.0

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