The 2x2 for Consultants

Forget Hustle Culture. Here's Why Being Intentional Wins.

35 min · 27. maj 2026
episode Forget Hustle Culture. Here's Why Being Intentional Wins. cover

Description

We've always been told the same story about building a business: network hard, move fast, say yes to every opportunity.    Sudeshna Sen [https://www.linkedin.com/in/sudeshnasen/] believed it too – until she left corporate and tried to build something of her own.    That’s when she realized the playbook we know isn’t always the answer.    What she found, after slowing down and actually listening to other founders, was that their problem ran deeper than tactics. Women founders were surrounded by communities, events, and connections – but still felt completely alone when things got hard.    Because support wasn't there when it counted. That gap is what Pionyr [https://joinpionyr.com/] is built to close.    In this conversation, Sudeshna talks about what it really took to build something you’re proud of – and why going slow was never the setback people thought.  ---------------------------------------- 👉 Join Pionyr: https://joinpionyr.com/ [https://joinpionyr.com/]

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episode AMA: Should I Charge a Referral Fee? artwork

AMA: Should I Charge a Referral Fee?

One of the questions I get asked all the time is whether consultants should be paid for referring business to someone else.    The answer is yes, but I understand the hesitation. Asking for compensation can feel awkward, especially when all you're doing is making an introduction.    But here's the way I think about it: when you refer someone, you're creating value for everyone involved. You're helping a consultant find an opportunity they may not have found on their own, and you're helping a client find someone trustworthy to solve a problem.    That's not just an introduction; it's value. Referral fees are simply a way to recognize that value.    In this podcast episode, I answered some of the most common questions I hear about referral fees.

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