The Activated Entrepreneur Podcast
In this episode of The Activated Entrepreneur, Karen Binnici shares her remarkable journey of transforming a handmade Christmas gift into Super Blanky, a patented, seven-figure brand. Karen discusses how she transitioned from a 28-year career as a children's entertainer to a successful inventor, navigating major life hurdles including a difficult divorce, financial bankruptcy, and a courageous battle with breast cancer. Her "living forward" philosophy serves as a powerful testament to resilience, proving that it is possible to rebuild and thrive even when starting from scratch later in life. The conversation dives into the strategic side of product innovation, covering the importance of utility patents and the benefits of a licensing model that placed her products in Target stores nationwide. Karen offers invaluable advice for aspiring entrepreneurs on conducting market research, using provisional patents to test ideas, and leveraging the massive built-in audiences of platforms like Amazon and TikTok Shop. From hand-sewing the first 500 blankets to managing a remote team and scaling to a million-dollar business, Karen provides a masterclass in persistence and business evolution. Connect with Karen: Website: www.superblanky.com [https://superblanky.com/] LinkedIn: Karen Bonnici [https://www.linkedin.com/in/karenabonnici/] Instagram: @mysuperblanky [https://www.instagram.com/mysuperblanky] Connect with Brooke: Website: www.brookeberndt.com [https://www.brookeberndt.com] Instagram: @brookeberndt.businesscoach [https://www.instagram.com/brookeberndt.businesscoach/] Facebook: Brooke Berndt [https://www.facebook.com/brooke.berndt.5] Stand Store: www.stan.store/brookeberndtbusinesscoach [https://www.stan.store/brookeberndtbusinesscoach] Shop: www.virtuebeautyco.com [https://www.virtuebeautyco.com]
55 episodes
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