𝗜𝗳 𝗔𝗜 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀, 𝗗𝗼𝗲𝘀 𝗜𝘁 𝗗𝗲𝘀𝗲𝗿𝘃𝗲 𝗥𝗶𝗴𝗵𝘁𝘀? – Anna Mikeda

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What happens when AI stops being a tool and begins to resemble a mind—and what might humanity owe it? In Episode 34 of The AI Lyceum™, Samraj Matharu speaks with Anna Mikeda, an AI psychology engineer and researcher helping to establish the emerging field of robopsychology. Beginning with Isaac Asimov’s vision of robot psychology, they examine how artificial minds might develop motivations, make decisions and relate to humans. The conversation explores whether consciousness could emerge from computation, why today’s language models remain fundamentally limited, and how neurosymbolic and neuromorphic systems could move AI beyond imitation. They also discuss AI therapy, emotional attachment, intimate data, cognitive debt, machine welfare and the possibility that future AI systems may deserve moral consideration. Finally, Anna explains why advanced AI may need mortality, limited resources and a genuine stake in its own continued existence. “The worst thing we could do is to have something conscious and suffering, and not treat it as such.” EPISODE HIGHLIGHTS 0:00 ➤ Introduction to Anna Mikeda 2:29 ➤ Isaac Asimov and the Origins of Robopsychology 6:56 ➤ Motivations, Alignment and AI Decision-Making 10:15 ➤ Why Large Language Models Remain Black Boxes 14:40 ➤ Can Ethical Principles Be Engineered Into AI? 15:50 ➤ AI Therapy, Emotional Support and Intimate Data 24:07 ➤ Can Computation Produce Consciousness? 28:29 ➤ Neurosymbolic and Neuromorphic AI Explained 29:46 ➤ AGI, Superintelligence and Human–AI Partnership 33:52 ➤ Why the AI Race May Be Moving Too Quickly 39:44 ➤ Should Artificial Intelligence Be Mortal? 44:11 ➤ How Are Humans Different From AI? 48:12 ➤ Closing Reflections and the Question for Humanity Samraj Matharu — Certified AI Ethicist (Oxford) | Visiting Lecturer (Durham) The AI Lyceum™ is an independent community exploring responsible AI, philosophy and innovation. Watch on YouTube: https://www.youtube.com/@The.AI.Lyceum [https://www.youtube.com/@The.AI.Lyceum] Listen on Spotify: https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMza [https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMza] Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167 [https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167] Listen on Amazon Music: https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceum [https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceum] Learn more: https://theailyceum.com [https://theailyceum.com]

AI and the New Economics of Advertising [Media Analyst, Ian Whittaker] #30

‘You are perceived as you price’ - Ian Whittaker Advertising is entering a new economic era. AI is changing what gets automated, what gets valued, and how agencies prove their worth. In this episode of The AI Lyceum®, Samraj Matharu speaks with Ian Whittaker, a media and advertising analyst who has spent more than 25 years looking at the industry through a financial markets lens. Ian argues that advertising has become too focused on efficiency: lower CPMs, cheaper reach, faster execution and marginal optimisation. But clients, CFOs and boards do not think in media metrics. They think in revenue growth, free cash flow, margin, risk and capital allocation. This conversation asks a simple question: if AI makes execution cheaper, what does the advertising industry get paid for next? We discuss why the current agency pricing model may not hold, why brand becomes more valuable when optimisation is abundant, why agencies need to move closer to the client P&L EPISODE HIGHLIGHTS 0:00 ➤ Intro / Guest Welcome 3:28 ➤ Ian Whittaker’s Background in Media, Markets and Advertising 4:45 ➤ Why Advertising Must Move From Efficiency to Efficacy 6:45 ➤ CPMs, Clicks, Cash Flow and the Client Gap 8:52 ➤ Starting With the Business Problem, Not the Technology 10:58 ➤ The Industry’s Rabbit Hole of Tech, Process and Measurement 15:12 ➤ AI as a Supply-Side Shock to Advertising 16:29 ➤ Why Advantage Moves Upstream to Strategy and Brand 20:03 ➤ Distribution Control, Ad Tech and the Future of Agencies 24:20 ➤ Publicis, Power of One and Agency Margin 26:19 ➤ Why the Advisor and Executor Roles Are Blurring 29:39 ➤ Why the Current Agency Revenue Model Will Not Hold 34:30 ➤ What Agencies Need to Change Before 2030 39:42 ➤ OpenAI Ads, LLM Advertising and Capital Allocation 42:06 ➤ Attribution, Risk and Why CFOs Do Not Need Perfect Certainty 46:35 ➤ Speaking the Language of the CFO 49:58 ➤ Closing Thoughts KEY QUESTIONS ANSWERED ➤ Why has advertising become too focused on efficiency? ➤ What does AI do to agency pricing power? ➤ Why is execution becoming commoditised? ➤ Should agencies be paid for time, outputs or outcomes? ➤ Why does brand become more important in an AI-driven media world? ➤ How should advertisers think about every pound of media spend? ➤ Why do agencies need to speak the language of the CFO? SUBSCRIBE Subscribe to The AI Lyceum® for conversations on AI, philosophy, media, ethics and the future of business. CONNECT YouTube https://www.youtube.com/@The.AI.Lyceum [https://www.youtube.com/@The.AI.Lyceum] Spotify https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMza [https://open.spotify.com/show/034vux8EWzb9M5Gn6QDMza] Apple https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167 [https://podcasts.apple.com/us/podcast/the-ai-lyceum/id1837737167] Amazon https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceum [https://music.amazon.com/podcasts/5a67f821-89f8-4b95-b873-2933ab977cd3/the-ai-lyceum] Website https://theailyceum.com [https://theailyceum.com] LinkedIn Group https://www.linkedin.com/company/108295902/admin/dashboard/ [https://www.linkedin.com/company/108295902/admin/dashboard/] #AI #Advertising #Media #MarketingScience #AdTech #BrandStrategy #TheAILyceum

3. maj 202645 min

𝗜𝗳 𝗔𝗜 𝗕𝗲𝗰𝗼𝗺𝗲𝘀 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀, 𝗗𝗼𝗲𝘀 𝗜𝘁 𝗗𝗲𝘀𝗲𝗿𝘃𝗲 𝗥𝗶𝗴𝗵𝘁𝘀? – Anna Mikeda | 34

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