The Al-Attiyah Foundation

Capturing Expertise Before It’s Gone with Bradley Nordal

30 min · 21. juni 2026
episode Capturing Expertise Before It’s Gone with Bradley Nordal cover

Description

In this episode of the Al-Attiyah Foundation Podcast, we are joined by Bradley Nordal, Chief Executive Officer of IUGO Technologies. IUGO is a next-generation AI virtual business partner that delivers voice and video activated support through wearable devices, designed specifically for today’s mobile and field-based workforce. In this podcast, we explore the following questions: What does “degenerative knowledge” mean in the context of the oil and gas industry? How do the challenges of implementing AI in the Middle East energy industry differ from those in other regions? Which forms of knowledge are most at risk in the oil and gas sector?

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