The Real Estate Advice That Cost $125,000 (And What Fixed It)

The Real Estate Advice That Cost $125,000 (And What Fixed It)

In this episode, we’re breaking down a real mistake that cost $125,000 and the lesson behind it that every realtor needs to hear. I’m joined by Paul Bodier, a 30+ year real estate veteran and powerhouse behind Knowledge Real Estate Group, and we get into what actually keeps agents in business through market shifts and what quietly takes them out. We talk about: * The difference between “have to” vs “want to” clients (and why it matters more than your content) * What to do when the market slows down and deals disappear * The daily activities that actually generate income (not just make you feel busy) * Why most agents are talking to the wrong people * How to use social media as a tool, not a crutch If you’ve ever felt like you’re doing everything right but still not seeing results, this episode will probably call you out a little. In a helpful way. This is the kind of advice that doesn’t trend… but it’s what builds a business that lasts. Connect with me: Instagram: https://www.instagram.com/realestatesocialstrategist [https://www.instagram.com/realestatesocialstrategist] Website: https://www.thesimpletouches.com [https://www.thesimpletouches.com] Explore Social Simplicity: https://www.thesimpletouches.com/social-simplicity [https://www.thesimpletouches.com/social-simplicity] Connect with Paul: Phone: 916-919-5775 Office: 916-788-8880 Email: Paul@Knowledge.com Brokerage: Knowledge Real Estate Group, Keller Williams Roseville, CA

No Zillow Links: How to Turn Reels Into Tours Without Sending People Away

ACCESS YOUR SPECIAL PRICING HERE: http://yourhomepage.ai/thesimpletouches If your Reels are getting views, maybe even DMs, but your leads seem to disappear the second someone clicks your link, this episode explains why.In this conversation, Tamany Hall sits down with Carter Long to break down the gap most real estate agents ignore: what happens after a Reel performs and before someone becomes a client.They unpack why sending people away to third-party platforms quietly kills conversion, how to move from attention to access, and what it actually takes to turn social media visibility into real buyer interest.This episode covers:   •   Why social media views don’t automatically equal leads   •   The hidden leak between content and conversion   •   How to keep potential buyers inside your ecosystem   •   What agents should rethink about their link in bio strategy   •   The difference between attention and access in real estate marketingIf your content works but your system doesn’t, this conversation will change how you think about social media.ACCESS YOUR SPECIAL PRICING HERE: http://yourhomepage.ai/thesimpletouches

Digital Trust in Real Estate: Why People Hire You Before They Call You with Chelsea Peitz

Discover the secrets to building authentic connections in real estate with Chelsea Peitz, a leading voice in social media strategy and personal branding. In this engaging episode, Chelsea shares her journey from real estate to social media marketing, offering invaluable insights on creating content that resonates, builds trust, and drives results. Learn how digital trust can transform your real estate marketing approach and why human-centered content outperforms traditional methods. Packed with actionable advice, including how to navigate algorithms, craft meaningful content, and embrace unique storytelling, this video dives into the essentials of real estate success through authentic engagement and entrepreneurship.Whether you're a seasoned agent or just starting out, you'll gain practical tips to elevate your branding and connect with your audience on a deeper level. Plus, hear Chelsea's candid confessions about her most cringe-worthy social media moments and what they taught her. Don't miss the chance to redefine your content creation strategy and unlock the power of digital trust for real estate success.Join the conversation by sharing your thoughts or connecting with Chelsea Peitz @chelsea.peitz and Tamany @realestatesocialstrategist on Instagram for more inspiration and resources.#engagementtips #contentcreation #digitaltrust #engagementtips #digitaltrustCHAPTERS:00:00 - Intro02:02 - Chelsea's Role in Social Media04:51 - Chelsea's Journey into Social Media11:48 - Timeless Video Principles20:54 - Social Media Hot Seat21:40 - Avoiding Analytics in Social Media23:40 - Understanding August You27:30 - Strategy Behind Key Posts33:20 - ROI of Social Media Explained41:53 - Content as a Contract46:10 - Cringe Marketing Moments48:32 - 5-Piece Content Sequence for Listings55:20 - Chelsea's Question to Me58:32 - Defining Your Personal Brand59:42 - Connecting with ChelseaLearn more about The Simple Touches at www.thesimpletouches.comConnect with Tamany at The Simple Touches on Instagram: https://www.instagram.com/realestatesocialstrategist/

YouTube as a Trust Engine for Real Estate Agents with Loida Velasquez

Want to unlock YouTube secrets every REALTOR® should know in 2025? This video is a must-watch for real estate agents looking to master social media strategy, enhance their personal branding, and boost real estate marketing efforts. Join host Tamany, owner of The Simple Touches, as she chats with YouTube expert and real estate coach Loida Velasquez, who shares her journey from new agent to building a thriving platform with over 96,000 subscribers.Loida dives into her unfiltered approach to content creation, authentic engagement, and leveraging YouTube as a real estate marketing powerhouse. Discover actionable tips on using video to attract clients, integrating AI tools like ChatGPT, and crafting SEO-optimized titles and descriptions that keep your videos working for you long-term. Whether you're just starting or looking to refine your strategy, this conversation is packed with insights to take your content to the next level.Learn how Loida's intentional focus on educational and relatable videos turned her into a trusted voice in the real estate community. She also offers practical advice on thumbnail design, repurposing long-form content into Shorts, and growing your audience across platforms like Instagram and YouTube.Stay tuned for expert tips, personal anecdotes, and proven strategies to elevate your branding and entrepreneurship game! Have questions or ideas? Drop them in the comments and join the conversation. Don’t forget to connect with Loida Velasquez on Instagram (@loidaVelas) and YouTube, and follow Tamany on Instagram (@RealtorSocialMediaMarketing) and YouTube for more social media and content creation tips. Let’s make 2025 your breakthrough year in real estate marketing!#leadgeneration #realestateagentbeginner #realestatebusiness #emailmarketingforrealestateagents #prospectingrealestate#digitalmarketing #socialmediamarketing #youtubeseo #realestate #realestatescriptsCHAPTERS:00:00 - Intro00:38 - Who is Loida Velasquez01:42 - Transition from Production to Coaching03:05 - Social Media Presence Before YouTube04:22 - Building Audience from YouTube to Instagram05:36 - Content Repurposing Strategies06:53 - Video Editing Techniques09:46 - Growing as a Realtor on YouTube13:30 - YouTube Video SEO Optimization18:14 - Impact of Buying Fake Views19:55 - Thumbnail SEO Optimization for YouTube25:11 - Ultimate Instagram Overhaul with Simpletouces.com25:40 - Integrating YouTube Shorts into Strategy27:56 - Differences Between YouTube Shorts and Instagram Reels28:51 - Importance of YouTube Hashtags and Tags33:05 - Collecting Leads from YouTube35:00 - Outsourcing Content Creation36:40 - Posting Frequency for YouTube38:45 - Realizing the Importance of Video43:15 - Approaching Brand Partnerships45:33 - Determining Rates for Brand Deals49:17 - Current Projects of Loida50:48 - Where to Find Loida51:21 - Outro

$30M in Real Estate Sales from Instagram with Just 5K Followers!

Discover how Chloe Powell achieved $30M in real estate sales from Instagram with just 5K followers! In this engaging conversation, Chloe shares her innovative approach to social media marketing, blending personal branding, authentic engagement, and creativity to redefine real estate marketing. Learn how she uses AI-driven systems, unique community events, and thoughtful content creation to turn followers into loyal clients.Follow Tamany! https://www.instagram.com/realtorsocialmediamarketing/Follow Chloe! https://www.instagram.com/thechloepowell/From Taylor Swift-themed movie nights to Galentine’s Day celebrations, Chloe’s creative strategies prove that building meaningful connections can be both fun and profitable. Whether it’s hosting a high tea or creating relatable social media content, Chloe’s methods emphasize the importance of fostering genuine relationships both online and offline.Get inspired by her journey from a behavioral neuroscience background to becoming a standout luxury real estate advisor, and take away actionable tips on social media strategy, event-based networking, and scaling your business while staying true to your brand. Real estate agents and entrepreneurs alike can find valuable insights on balancing creativity with consistency, leveraging collaboration, and overcoming the challenges of content creation.Leave a comment and share your thoughts! Don’t forget to follow Chloe Powell (@thechloepowell) and your host, Tamany (@realtorsocialmediamarketing), for more insights on real estate marketing, entrepreneurship, and content creation. Join the conversation and start creating your own success story!#realestatemindset #socialmediamarketingforrealestateagents #socialmediaforrealtors #realestatemarketingplanforlistings #clientsatisfaction#instagramthemepages #instagrammarketing #socialmediamanager #digitalmarketing #leadgenerationCHAPTERS:00:00 - Intro01:24 - Chloe’s Production Techniques03:51 - Generating Original Ideas06:38 - Analyzing Competition Strategies11:25 - Engaging Your Online Audience in Person19:44 - Chloe's Career Journey in Real Estate25:15 - Embracing Authenticity in Business29:03 - Creativity and Consistency in Content Creation32:55 - Accountability in Video Production38:17 - Essential AI Tools for Real Estate Agents43:15 - Launch Timeline for AI Program43:38 - Risky Social Media Strategies That Paid Off46:11 - Connecting with Chloe Online46:39 - Outro