#273 Beyond Quick Fixes: Sustainable Marketing Strategies with Chantal Gerardy

#273 Beyond Quick Fixes: Sustainable Marketing Strategies with Chantal Gerardy

In episode 273 of The Rich Lady Revolution, host Diane McKendrick interviews Chantal Gerardy, founder of Online Business Marketing (fractional marketing strategist), OBMHub (Go High Level), and host of The Meaningful Marketing Podcast. Chantal shares her journey from South Africa to Australia, building a six-figure business on the Gold Coast with three children under five, then teaching others after her health, wellness, and fitness center tenants struggled to get clients. She outlines how to choose a marketing expert (testimonials, proven results, no quick-fix promises) and explains a marketing “ecosystem” requiring 10–20 hours weekly across six areas: Google/analytics, website/SEO/funnels, social media (know-like-trust), lead generation, email marketing (automation and newsletters), and partnership marketing. They discuss using AI with a brand kit, disciplined time-blocking, and human editing, plus the importance of nervous system regulation because “state plus strategy equals success. Connect with Chantal: Website: https://onlinebusinessmarketing.com.au [https://onlinebusinessmarketing.com.au] Podcast: The Meaningful Marketing Podcast: https://onlinebusinessmarketing.com.au/podcasts/ [https://onlinebusinessmarketing.com.au/podcasts/] Connect with Diane: Website: www.those2sisters.com [https://www.those2sisters.com] Facebook: https://www.facebook.com/diane.mckendrick/ [https://www.facebook.com/diane.mckendrick/] Instagram: https://www.instagram.com/dianemckendrick/ [https://www.instagram.com/dianemckendrick/] Linkedin: https://www.linkedin.com/in/dianemckendrick/ [https://www.linkedin.com/in/dianemckendrick/] Join us in the Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership] Register to our Monthly Workshop: https://www.those2sisters.com/events [https://www.those2sisters.com/events]

#271 Values, Menopause, and Energy: Building a Business That Supports Your Life with Kathie Long

In this episode of The Rich Lady Revolution: Redefining Rich, host Diane McKendrick speaks with health and wellness coach, women’s-only gym franchisee, and certified menopause coach Kathie Long about women supporting women and building businesses that align with real life. Kathie shares insights from her menopause and business studies, including that many Australian startups were launched by women over 50, and explores menopause as a powerful transition where women back themselves and seek more purpose. Together they discuss seasons and cycles in life and business, value alignment as an antidote to burnout, and practical ways to spot misalignment by checking your calendar, identifying “time vampires,” and outsourcing tasks like cleaning. Kathie also highlights working with personal energy rhythms, scheduling for flow, and intentionally celebrating wins instead of constantly moving the goalposts. Connect with them online: Kathie Long Facebook: https://www.facebook.com/kathie.long.92 [https://www.facebook.com/kathie.long.92] Website: www.those2sisters.com [https://www.those2sisters.com] Instagram: https://www.instagram.com/dianemckendrick/ [https://www.instagram.com/dianemckendrick/] Facebook: https://www.facebook.com/diane.mckendrick/ [https://www.facebook.com/diane.mckendrick/] Linkedin: https://www.linkedin.com/in/dianemckendrick/ [https://www.linkedin.com/in/dianemckendrick/] Join the Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership]

#270 From CFO to Founder: Redefining Wealth, Values & Profit with Sarah Petty

In this episode of The Rich Lady Revolution, I sit down with Sarah Petty, founder of Olive Business Partners and former corporate CFO, for a grounded, real conversation about what wealth actually looks like behind the scenes of business. Sarah shares her journey from nearly 20 years in corporate finance to building her own business supporting entrepreneurs to better understand and use their numbers with clarity and confidence. We talk about the shift that happens when you move from working inside someone else’s vision to building your own, and why values matter just as much as financial strategy when choosing the people you trust with your business. We also unpack something every business owner needs to hear: the four numbers that actually matter in your business - revenue, profit, cash in the bank, and what you pay yourself - and why these are the foundations of sustainable, stress-free growth. This is a conversation about removing shame from money, bringing calm into your decision-making, and learning to see your finances as data that supports your leadership, not something to fear. If you’ve ever felt overwhelmed by your business numbers or unsure if you’re on track, this episode will bring clarity, perspective, and a much-needed sense of peace. Sarah Petty / Olive Business Partners Olive Business Partners Website You can also connect with Sarah via: 1. Instagram: Olive Business Partners : https://www.instagram.com/olivebusinesspartners/ [https://www.instagram.com/olivebusinesspartners/] 2. LinkedIn: https://www.linkedin.com/company/olivebusinesspartners [https://www.linkedin.com/company/olivebusinesspartners] 3. Direct contact via website: https://olivebusinesspartners.com.au/ [https://olivebusinesspartners.com.au/] Join the Rich Lady Revolution Membership: https://www.those2sisters.au/membership [https://www.those2sisters.au/membership]

#269 From Childhood Dream to Porsche Driver with Paula Burgess

In this powerful and playful episode of the Rich Lady Revolution podcast, Diane McKendrick sits down with Paula Burgess to explore what happens when a childhood dream stops feeling impossible and starts becoming inevitable. From growing up playing with Matchbox racers instead of Barbies, to becoming a business owner, race car driver, speaker, and future Porsche owner, Paula shares a deeply personal journey of identity, ambition, and what it truly means to allow yourself to want more. Together they unpack the real story behind the shift: the retreat Paula nearly didn't attend, the drive day that cracked everything open, and the moment behind the wheel of a Porsche 911 on a wet mountain road that changed who she believed herself to be. Diane breaks down her live identity framework in real time, and it is one of the most grounded and electric conversations this podcast has delivered. Paula Burgess is the founder of Beyond the Maze, providing admin and operations support for allied health practitioners, and Ignition Point Consulting, helping business owners build systems that let them lead, scale, and actually breathe. Find her at www.beyondthemaze.com.au [http://www.beyondthemaze.com.au] and @beyondthemaze [https://www.instagram.com/beyond_themaze/]on socials. Dreams are not random. They are clues. And when you surround yourself with the right people, step into the right environments, and start embodying the woman you are becoming, everything can shift faster than you think. The Rich Lady Revolution Membership is where ambitious women do exactly that. Weekly calls, deep community, and our 6 Checkpoints of the Rich Lady Lifestyle. $149 a month, no lock-in. Join us: www.those2sisters.au/membership [http://www.those2sisters.au/membership]

#268 Melissa Langton, The People Paracetamol

If the word "HR" makes you tense up, this episode is for you. I sat down with my friend and HR expert Melissa Langton, founder of Accelerate, and we had a conversation that I think every businesswoman needs to hear. Melissa has a gift for making this stuff feel real, human and completely doable, regardless of the size of your team. We talk about why HR gets such a bad reputation, what it actually means to lead your people well, and why the real problem in most businesses is not the employee. It is the leader. We cover the myth that HR is only for big business, how genuine curiosity is one of the most underrated superpowers in leadership, why middle managers are the missing link in so many growing teams, and what it really means to build a workplace where people feel safe, aligned and supported. Melissa also shares how her dad's accounting firm in Rockhampton sparked her passion for people and why helping businesses handle the tough conversations is what she was born to do. If you have a team, or you are building one, you will walk away from this with a completely different lens on what good leadership actually looks like. Connect with Melissa Langton: Find her on LinkedIn, Facebook, Instagram and TikTok as Melissa Langton Business name: Accelerate Or simply Google "People Paracetamol" and she will pop right up Melissa's Workshop: Things You Ask Chat GPT in 2026 A relaxed morning tea Q&A session where you can ask your real HR and people questions in the right context, with an actual expert in the room. Held every two months. Parking at Queens Plaza costs around $9. Reach out to Melissa directly to register, she keeps it beautifully low tech and high connection. Find us: Website: www.those2sisters.com [http://www.those2sisters.com/] All Offerings: www.those2sisters.com/offerings [http://www.those2sisters.com/offerings] Join the Rich Lady Revolution Membership: www.those2sisters.au/membership [http://www.those2sisters.au/membership]