Ian‘s Crystal Ball – We ARE NOT Going Back To 2019

Does Brome Make the World's Best Birdfeeders?

Brome Bird Care is a Canadian company based in Knowlton, Quebec. The company is best known for its Squirrel Buster® line of squirrel-proof bird feeders. Founded by Paul Cote, Brome Bird Care has gained recognition for its innovative designs and patented technology that effectively prevent squirrels from accessing bird feed. Their products are highly regarded in the birding community for their durability and effectiveness. Brome Bird Care offers a variety of feeders, including models designed for different types of birds and feeding preferences, all backed by a lifetime hassle-free warranty.

Weber: New Grills & Technology For 2022

In this podcast, learn about how Weber Grills incorporates technology and features in 2022 to upgrade your grilling experience and take if from a "some time" thing to an "every day" thing, making it possible to cook a variety of foods on a Weber grill that you might not have thought possible.  Weber was founded on the belief that there is nothing better than enjoying a delicious meal outside with the ones you love. This premise is at the heart of Weber. They strive to make your next grilling experience on a Weber better than your last.

How To Market To Millennials Who Are Obsessed With Lawn & Garden

The Ugly Facts Of The Millennial Generation & How Their Values May Save Us Presentation with Ryan McEnaney Speaker, Marketing Manager, and Millennial, Ryan McEnaney shares his experience and expertise. This session gives both a personal and research-driven look at the Millennial Generation and proposes communication strategies to engage and grow business with Millennials, the largest age group in the United States. The speaker will walk through research conducted by national experts, industry examples, and success stories from other industries to provide ideas for growing business in this segment. This data is woven through the personal narrative of our speaker, a Millennial and member of a multi-generational family business. * Who are Millennials? * What is the economic impact of Millennials in the Lawn & Garden industry? * Why do you need to learn the personality traits that drive behavior? * Where did we come from? * Where are we going? * Where does our industry fit? * Learn key takeaways that will help you target and sell to this demographic.

What Just Happened Over The Last Year & Where Do We Go From Here?

Podcast with retailer panel moderated by Ian Baldwin, featuring: Joe Di Dominica, Dees' Nursery in Oceanside, NY Tom Hebel, Bucks Country Gardens in Doylestown PA Mike Boyert, Boyert’s Greenhouse & Farm in Amedina, OH Ian Baldwin moderates our team of retailers “talk from experience.” They will provide reflections on how GC businesses have changed since the pandemic began and talk about their post-pandemic direction. * Key decisions, actions, and takeaways during and post-pandemic. * What they have learned about their customers, their market, their community? * How will their buying habits/best practices or inventory levels change? * How decisions made - the good, the bad, and the ugly – may just help other GCs.

Ian‘s Crystal Ball – We ARE NOT Going Back To 2019

Presentation with Ian Balwin    Speaker, Ian Balwin shares his experience and expertise on key learning points from 2020 and 2021. What if you could turn the challenges from the last year into opportunities? Ian will discuss the challenges and provide insight that may just give you the tools you need to tackle 2022 and beyond.           * How we have done more with less. The pain points and sustainability for the next several years.   * Short-term challenges for 2022, inventory, and labor.  * Longer-term challenges for next 5 years, labor and consumer.  * Challenging everything: opening hours, selection, full-service vs. e-commerce, community status.  * Irreversible changes in the market, demographic shifts, a different consumer of all ages, multi-channel retailing.  * How smart GCs will invest the money and apply the learnings to remake garden retailing.