The Art of the Zag
How does a fiction writer build one of the most influential tech publications on the planet – by publishing 15,000-word essays for an audience that everyone says has no time to read? Mario Gabriele, founder of The Generalist (163K+ subscribers, $22/month), broke every conventional rule of media and won. In this episode, Joe and Shane sit down with Mario to steal the secrets behind his unlikely media empire – from his origin story as a VC associate writing fiction before work every morning, to his counterintuitive bet on depth over speed, to why he thinks it’s extremely good to quit things. Guest links: The Generalist: https://www.generalist.com/ Mario on X: https://twitter.com/mariogabriele Mario on LinkedIn: https://www.linkedin.com/in/mariogabriele/ (00:00) How long should a newsletter be? (03:47) Mario Gabriele joins the show (13:36) The origin story: “the right amount of delusional” (20:04) The under-competed part of the attention stack (28:07) Joe’s $70K bet on The Generalist (38:30) Illogical bets on depth: what’s actually worked (43:31) Can AI replace long-form writers? (49:22) “It’s extremely good to quit things”
14 episodes
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