From the Ranch to the Newsroom: How Agricultural PR is Changing the Story of American Farming | Carson Horn, APR

From the Ranch to the Newsroom: How Agricultural PR is Changing the Story of American Farming | Carson Horn, APR

What happens when a kid from a cattle ranch in Oklahoma becomes one of the most strategic communicators in American agriculture? In this episode, Dr. Brandi Sims sits down with Carson Horn, APR — VP & Director of Public Relations at The Communications Group [https://www.comgroup.com]in Arkansas, creator of the WIN: Women in Industry Podcast, and 2026 PRSA Arkansas Ethics Officer — to talk about the power of niche storytelling, ethical communications, and why the hardest stories to tell are often the most important ones. Carson shares how he shifted agricultural narratives from commodity messaging to value-driven storytelling, what's behind his nationally recognized Ag Marketing Trends Report (now in its 5th edition), and how his PRESS POWER media training system is transforming the way executives communicate under pressure. He also opens up about building WIN — a platform amplifying women in agriculture — and what the communications industry keeps getting wrong about developing the next generation of PR professionals. If you've ever wondered how strategic PR can build public trust, change cultural narratives, and create real impact in industries that don't often make headlines — this episode is for you. 🎙 New episodes drop weekly. Follow, rate, and review the Brandinc PR Podcast on Spotify, Apple Podcasts, and YouTube @BrandincPR. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here [https://portal.brandincpr.com/public/appointment-scheduler/69aca1c472c638867214364a/schedule].  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here [https://portal.brandincpr.com/public/form/view/69c9bd85f7372a6f0384f33d].  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠ [https://www.dubsado.com/?c=brandincpr]. ⁠Sign Up for Our Free Weekly Newsletter⁠ [https://brandincpr-insider.beehiiv.com/subscribe] and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet [https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597] FREE (Value $297).

Influence Without Infrastructure Is Just Noise ft. Chanel Rae Pettaway

Everyone wants visibility. But what happens after the moment? If there's no infrastructure behind it, it's just noise. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Chanel Rae Pettaway — also known as "The Culture Princess" — Co-Founder of The Legion Media Group, EVP of Executive Brand & Visibility, and one of the most sought-after brand strategists operating at the intersection of culture, media, and business. With over a decade of experience advising C-suite leaders, founders, public figures, and institutions, Chanel has built brand ecosystems for organizations including WWE, SiriusXM/Pandora, Hot 97, Revolt, Jimmy Jazz, and the NBA — and most recently led strategic PR for Newark, NJ Mayor Ras J. Baraka's gubernatorial campaign. This episode goes deep on what it actually means to build influence with intention — before you ever have a viral moment — and why cultural relevance is no longer just a marketing strategy. It's a business strategy. In this episode, we cover: * How executives and founders can build influence before they go viral * Why cultural intelligence is the differentiator leaders need in 2026 * The difference between being recognizable and being an authority * How to manage reputational risk before it becomes a crisis * What PR professionals need to learn to break into executive brand strategy Whether you're a founder, a PR pro, or a communicator advising leaders — this conversation will change how you think about visibility, positioning, and what it really takes to build a brand that converts. 🎙️ New episodes drop weekly. Subscribe, leave a review, and share with someone who's been chasing attention instead of building equity. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here [https://portal.brandincpr.com/public/appointment-scheduler/69aca1c472c638867214364a/schedule].  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here [https://portal.brandincpr.com/public/form/view/69c9bd85f7372a6f0384f33d].  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠ [https://www.dubsado.com/?c=brandincpr]. ⁠Sign Up for Our Free Weekly Newsletter⁠ [https://brandincpr-insider.beehiiv.com/subscribe] and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet [https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597] FREE (Value $297).

The Paralysis Penalty: Why You're Losing Wealth Without Knowing It ft. Mike Milligan

Most entrepreneurs are so focused on building their business that they never stop to ask: is my money actually working for me? In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Mike Milligan — Certified Financial Planner, founder of 1.oak Financial, author of The One of a Kind Financial Plan and Retirement Déjà Vu, and host of The One of a Kind Financial Show Daily. Mike has been featured on CNBC, Fox, ABC, and NBC, and his firm is on track for Inc. 5000 recognition in 2026. Mike's philosophy is simple: you are not like everyone else, and your financial plan shouldn't be either. He calls the cost of doing nothing — or following a one-size-fits-all approach — the Paralysis Penalty. And for founders, small business owners, and entrepreneurs, it's silently costing more than most realize. In this episode, we cover: * What the Paralysis Penalty is and how to break free from it * Why most financial advisors sound the same — and how to find one who doesn't * Tax strategies entrepreneurs can use today to legally reduce what they owe * How Mike built a thriving virtual firm from Puerto Rico using ACT 60 * The wealth-building moves most business owners are leaving on the table This one is for every founder who's great at making money but hasn't figured out how to keep it. 🎙️ New episodes drop weekly. Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here [https://portal.brandincpr.com/public/appointment-scheduler/69aca1c472c638867214364a/schedule].  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here [https://portal.brandincpr.com/public/form/view/69c9bd85f7372a6f0384f33d].  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠ [https://www.dubsado.com/?c=brandincpr]. ⁠Sign Up for Our Free Weekly Newsletter⁠ [https://brandincpr-insider.beehiiv.com/subscribe] and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet [https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597] FREE (Value $297).

She's Seen 30 Years of Founder Breakups. Here's What You're Missing. Ft. Jane Hales

What happens when the person who helped you build everything becomes the reason it falls apart? In this episode of the Brandinc PR Podcast, I sit down with Jane Hales — founder, board advisor, and one of the sharpest minds in the room when it comes to cofounder conflict. With over 30 years in business, Jane has seen it all: the slow burn of unspoken tension, the Slack messages that become legal exhibits, the "strategy disagreements" that are really just hurt feelings in a blazer. And she's not here to be polite about it. We get into the OpenAI board crisis, why most investors still treat cofounder conflict like a last-resort conversation, and the exact moment internal dysfunction becomes a full-blown PR emergency. Jane also breaks down her framework for what she calls a "conscious uncoupling" in business — how to protect your brand, your team, and your own reputation when a partnership stops working. If you've ever felt something was off at the top but couldn't name it — this episode names it for you. What you'll walk away with: — The early warning signs founders rationalize away — Why your "performance issue" might actually be a relationship problem — How to communicate under pressure without writing tomorrow's crisis today — The governance gap that almost every founder-led business has Jane's book From Dream Team to Divorce?  [https://janehales.com/books/]is coming — and after this conversation, you'll understand exactly why she wrote it. 🎙️ Hosted by Dr. Brandi Sims | Brandinc PR Podcast 📲 Follow @brandincpr | brandincpr.com RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here [https://portal.brandincpr.com/public/appointment-scheduler/69aca1c472c638867214364a/schedule].  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here [https://portal.brandincpr.com/public/form/view/69c9bd85f7372a6f0384f33d].  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠ [https://www.dubsado.com/?c=brandincpr]. ⁠Sign Up for Our Free Weekly Newsletter⁠ [https://brandincpr-insider.beehiiv.com/subscribe] and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet [https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597] FREE (Value $297).

She Built a Global Business School With $20. No Investors. No Ads. Fr. Shampaigne Graves

Twenty dollars. No investors. No paid ads. And an idea the industry wasn't ready for. In this episode of the Brandinc PR Podcast, I sit down with Shampaigne Graves — Founder and CEO of BOLDIFI [https://boldifi.com/?srsltid=AfmBOorZX5jdiOdlMDxQ0PyBK4TbNhrsNdYkwtYMUkBrrhRy6AnJBrxv], Women's Consumer Expert, and the architect of a research framework that is quietly dismantling everything the sales and marketing world thought it knew about women. Eight years ago, Shampaigne launched BOLDIFI with $20 and a conviction most people would have talked themselves out of. Today it's a QAHE-accredited, audio-first microschool that has trained 250+ women across 20+ languages — with a 60% active business rate among graduates that most MBA programs couldn't touch. And now? Institutions are licensing her curriculum. SBDCs, SBA-affiliated banks, workforce development organizations, and universities worldwide are coming to her. But this episode isn't just a success story. It's a master class in what happens when you stop trying to fit into a framework that was never designed for you — and build a better one from scratch. We dig into her proprietary WCR4 Method — the research framework studying how emotions, gender socialization, intersectionality, and legacy consumerism shape the way women buy and build. We talk about why the sales industry has been slow to accept what her data has been proving for years. And we get into the real communications strategy behind landing Newsweek, Yahoo Finance, and The Observer with zero PR budget. This one will make you rethink everything — your sales approach, your marketing language, and who you've been designing your business for. What you'll walk away with: — Why most sales frameworks fail women buyers and builders — and what to do instead — The WCR4 Method broken down in plain language — How Shampaigne built accredited curriculum from the ground up without institutional backing — The zero-budget media strategy that got her into major national outlets — Why language accessibility isn't just inclusive — it's a growth strategy If you've ever felt like you were selling the right thing the wrong way — Shampaigne is about to show you why. 🎙️ Hosted by Dr. Brandi Sims | Brandinc PR Podcast 📲 Follow @brandincpr | brandincpr.com RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here [https://portal.brandincpr.com/public/appointment-scheduler/69aca1c472c638867214364a/schedule].  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here [https://portal.brandincpr.com/public/form/view/69c9bd85f7372a6f0384f33d].  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠ [https://www.dubsado.com/?c=brandincpr]. ⁠Sign Up for Our Free Weekly Newsletter⁠ [https://brandincpr-insider.beehiiv.com/subscribe] and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet [https://portal.brandincpr.com/public/form/view/68e2ba1670b57f101e811597] FREE (Value $297).