The Breaking and Entering Show

The Breaking and Entering Show

The biggest Creator Economy deal EVER, Geico Gecko is Doing Podcasts Now, 360i is BACK

1 h 34 min · 10. juni 2026
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episode The biggest Creator Economy deal EVER, Geico Gecko is Doing Podcasts Now, 360i is BACK cover

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Breaking & Entering | Live Show — Wednesday, June 10 Presented by Rothmans [https://www.rothmansny.com/?srsltid=AfmBOoqEGfs7eETpqHTcIE8BIVnJlwiwoAuqKbdaM-8x0N687SxOLmgh&utm_source=60secondadnewsletter.beehiiv.com&utm_medium=newsletter&utm_campaign=the-biggest-creator-economy-deal-ever-geico-gecko-is-doing-podcasts-now-360i-is-back&_bhlid=dd697021ad46f9adb2e6a59ff963d5c8abbefc0d] Today's show featured two of the biggest stories in advertising right now: Accenture Song's acquisition of Whalar, with both CEOs on live, and the return of 360i, relaunching as an AI-native, social-first agency under dentsu. We're also joined by Havas on its new record label VOLYUM, and DICK'S Sporting Goods and BOLDED on their largest-ever World Cup campaign. The Two-Minute Drill covers: HEINZ x Heineken, the Geico Gecko's podcast debut, Burger King France becoming Pizza King, Miller Lite's Fix Pack, and LinkedIn's new Creator Marketplace. Plus, the green screen segment got even wilder with Geno playing Coinbase’s new video game while Jack breaks it down. Check out today’s episode at the link above, and tune in tomorrow at 11 AM ET on Linkedin, X, or YouTube!

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