The Bridge: Building Coaches, Connection, and Curiosity

Using Objections to Discover Motivators

28 min · 10. apr. 2026
episode Using Objections to Discover Motivators cover

Description

In this episode, Taylor and G.K. discuss the sales gremlin called Objections. For many people objections are things to be feared. In truth they are vital and valuable allies to salespeople and negotiators. Objections reveal the fears and concerns the person you are negotiating with is holding. Sometimes they are merely ways to slow down the conversation and to keep control of it. Even more valuable, objections can uncover the true motivations the person you are negotiating with has. Contact us at taylorsbridgecast@gmail.com [taylorsbridgecast@gmail.com]

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