Medspa Advertising 101 with Joe Griffin, Founder of Dean Garland: Pt. 1

How To Get Your Dream Job in Aesthetics with Caitlin Hardy, RN, Beyond Skin Aesthetics

#38 Hey friends! This week I’m joined by one of our newest team members at Beyond Skin Aesthetics, Caitlin Hardy! Caitlin is an RN launching her aesthetics career. She was the girl in high school with a full beat and cut crease at 8am, a typical Gen-Z queen, and honestly, is keeping us all on trend LOL. In this episode, we talked about how Caitlin convinced us to create a job for her, tips for getting your dream job, and things Caitlin did to prepare for her breakthrough. See the minute by minute below. If you enjoyed today’s episode, I’d love it if you gave us a rating and shared it with a friend! Have questions? We’ve got you. Connect with us below: Connect with Delaney HERE: https://www.instagram.com/skinbydelaneydanielle/ [https://www.instagram.com/skinbydelaneydanielle/] Connect with The Bright Side of Beauty Podcast HERE: https://www.instagram.com/thebrightsideofbeautypodcast/ [https://www.instagram.com/thebrightsideofbeautypodcast/] Connect with Caitlin HERE: https://www.instagram.com/caitlin_injects/ [https://www.instagram.com/caitlin_injects/] This episode was presented by Beyond Skin Aesthetics. Connect with Beyond Skin Aesthetics HERE: https://www.instagram.com/beyondskinaesthetics/ [https://www.instagram.com/beyondskinaesthetics/] Shop Colorescience at Beyond Skin Aesthetics HERE: https://shop.beyondskinaesthetics.com/collections/colorescience [https://shop.beyondskinaesthetics.com/collections/colorescience] Shop Ourself at Beyond Skin Aesthetics HERE: https://shop.beyondskinaesthetics.com/collections/ourself [https://shop.beyondskinaesthetics.com/collections/ourself] Meet Caitlin! 0:00 8:00 How to get a job in aesthetics: Caitlin’s Journey 12:24 Is a weekend injecting course worth it? 18:50 Delaney’s BIGGEST tip for before you apply for a job 46:46 Additional tips for getting an interview

The Fight Against Human Trafficking: Alisha Merlo Colorescience and Iris DeLawrence Grace Haven Ohio

#37 Hey friends! This week I’m joined by my friend, Colorescience VP, Professional Relations, Alisha Merlo. We were blessed to have Iris DeLawrence from Grace Haven Ohio also join us as the topic expert on a topic dear to Alisha’s heart, and on the front of many of our minds. In this episode, we discuss the realities of sex trafficking, and internet safety. The truth is, sex trafficking is something that we all cross on a daily basis without even realizing it. Iris shared a little about the work that Grace Haven Ohio is doing alongside national partners, and we gave tips on how you can make a difference in your practice and community every time you walk out your door. Here is a list of helpful resources mentioned in our discussion: Human Trafficking Task Force: https://www.fbi.gov/investigate/violent-crime/human-trafficking [https://www.fbi.gov/investigate/violent-crime/human-trafficking] Internet Crimes Against Children: https://www.icactaskforce.org/ [https://www.icactaskforce.org/] National Human Trafficking Hotline: https://humantraffickinghotline.org/en [https://humantraffickinghotline.org/en] State Human Trafficking Hotline: https://www.ohioattorneygeneral.gov/ENDOHHT [https://www.ohioattorneygeneral.gov/ENDOHHT] ASLMS Tattoo Removal Service: https://www.aslms.org/about-aslms/media-center/news/2022/11/28/national-networks-unite-to-connect-survivors-of-trafficking-with-pro-bono-laser-tattoo-removal-services [https://www.aslms.org/about-aslms/media-center/news/2022/11/28/national-networks-unite-to-connect-survivors-of-trafficking-with-pro-bono-laser-tattoo-removal-services] CALL 1-888-373-7888 Text “BEFREE” 233733 for help Connect with Delaney HERE: https://www.instagram.com/skinbydelaneydanielle/ [https://www.instagram.com/skinbydelaneydanielle/] Connect with The Bright Side of Beauty Podcast HERE: https://www.instagram.com/thebrightsideofbeautypodcast/ [https://www.instagram.com/thebrightsideofbeautypodcast/] This episode was presented by Beyond Skin Aesthetics. Connect with Beyond Skin Aesthetics HERE: https://www.instagram.com/beyondskinaesthetics/ [https://www.instagram.com/beyondskinaesthetics/]

The Recipe of Success with Heather Goodchild, Colorescience EVP, Sales and Education

#36 Hey friends! This week I’m joined by Colorescience Executive Vice President, Sales and Education, Heather Goodchild. Heather is a dear friend of mine, and beyond that, a transformative mentor. She saw me in a room full of people, and identified something that I didn’t yet see in myself. I share a little more about this on my IG ❤️ In this episode, we talked about how Heather became the professional that she is today, the formula for success that she has seen play out in practices throughout her tenure, and how to create an omni-channel business. I asked her where Colorescience stands on the Direct-To-Consumer scale, and the reality of Colorescience’s presence on Amazon and in Nordstrom. Heather gives a spoiler as to what products are launching with Colorescience SO SOON! And of course.. I yap about making the sun chic. My favorite topic ;) See the minute by minute below. If you enjoyed today’s episode, I’d love it if you gave us a rating and shared it with a friend! Have questions? We’ve got you. Connect with us below: Connect with Delaney HERE https://www.instagram.com/skinbydelaneydanielle/ [https://www.instagram.com/skinbydelaneydanielle/] Connect with The Bright Side of Beauty Podcast HERE https://www.instagram.com/thebrightsideofbeautypodcast/ [https://www.instagram.com/thebrightsideofbeautypodcast/] Connect with Heather HERE https://www.linkedin.com/in/heathergoodchild/ [https://www.linkedin.com/in/heathergoodchild/] This episode was presented by Beyond Skin Aesthetics. Connect with Beyond Skin Aesthetics HERE https://www.instagram.com/beyondskinaesthetics/ [https://www.instagram.com/beyondskinaesthetics/] Shop Colorescience at Beyond Skin Aesthetics HERE https://shop.beyondskinaesthetics.com/collections/colorescience [https://shop.beyondskinaesthetics.com/collections/colorescience] Chapters 0:00 Intro to the making of Heather Goodchild 14:00 What's the formula for success? 21:31 What does it means to be omni-channel as a business? 22:20 Where is Colorescience on the DTC scale? 25:45 What is the reality of Colorescience’s presence in Nordstrom and Amazon? 28:57 Influencers 35:12 What are you looking for in a partner? 43:31 The creation of Barrier Pro Serum Spray, what Delaney calls “making the sun chic” 58:23 What launches are next for Colorescience? LinkedIn Heather Goodchild hgoodchild@colorescience.com [hgoodchild@colorescience.com]

The Mommy Glow Up

#35 Hey friends! The time has come. Let’s talk Mommy Glow Up. One of the most popular questions I get in my DM’s (right behind my makeup routine) is what I’ve done post-partum to look and feel my best. This episode has been long awaited, and highly requested! In this mini episode, I cover the top 5 things I did that made me look and feel like myself, but better. Because let’s be real. Mom’s are magical warriors. It’s the most beautiful and empowering experience of our lives. We ought to feel as beautiful and powerful as we are! If you enjoyed today’s episode, I’d love it if you gave us a rating and shared it with a friend! Have questions? We’ve got you. Connect with us below: Connect with Delaney HERE Connect with The Bright Side of Beauty Podcast HERE Connect with Beyond Skin Aesthetics HERE This episode was presented by Beyond Skin Aesthetics. Connect with Beyond Skin Aesthetics HERE Check out the Commit30 Planner I use as my “brain book” HERE (not sponsored, just a big fan!) Check out my favorite Alo leggings HERE! I get the men’s Conquer tee in the matching color. That’s my hack. Women’s bottoms, men’s tops for a more comfortable fit with my large boobs LOL DM me for links to anything else I mentioned <3

Medspa Advertising 101 with Joe Griffin, Founder of Dean Garland: Pt. 2

#34 Hey friends! This week I’m back with the founder of Dean Garland, Joe Griffin! Joe is a serial entrepreneur and pioneer in the web space. He started out in SEO before SEO was even a thing, LOL. I’ve shared many times before, we have brought all of our marketing in house at Beyond Skin Aesthetics, aside from two areas - Web & SEO who we partner with Jared Rohrer at Aesthetic Conversion on, and Ads, which we partner with Joe and Dean Garland on. We have used many an ad agency in our 10 years of business.. Joe’s understanding of web optimization sets Dean Garland apart from what other churn and burn agencies are doing in the market place. In this episode, Joe does not hold back! He shares exactly what you can be doing, why you should be doing it, and who is a good candidate for ads in the first place. I share some of our horror stories from throughout the years, and my take on what we are missing in marketing of aesthetic services. We had so much value in this episode, and if you have't seen part 1 a few weeks ago go back and catch up! If you enjoyed today’s episode, I’d love it if you gave us a rating and shared it with a friend! Have questions? We’ve got you. Connect with us below: Connect with Delaney HERE Connect with The Bright Side of Beauty Podcast HERE Connect with Joe HERE This episode was presented by Beyond Skin Aesthetics. Connect with Beyond Skin Aesthetics HERE Join the Bright Side Patreon HERE for more information and added educational resources!