The Business Bubble

#036 - Gong Grocer | Sydney's Premier Asian Supermarket Reveals Secrets Behind Shopping Psychology, What Supermarkets Will Be Like in the Future, How to Stand Out Amongst the Big Grocery Players

1 h 22 min · 24. Apr. 2024
Episode #036 - Gong Grocer | Sydney's Premier Asian Supermarket Reveals Secrets Behind Shopping Psychology, What Supermarkets Will Be Like in the Future, How to Stand Out Amongst the Big Grocery Players Cover

Beschreibung

Brian and Vivian Nguyen are siblings who have come from a family with over 30 years of supermarket retailing experience. They brought one of the largest Asian Supermarkets, Gong Grocer to life in the heart of Sydney's CBD continuing in the spirit of their grandfather. Brian brings his wisdom from his business and entrepreneurial background, also owning the clothing brand Lioness. Vivian brings her design background to the conversation as we dive into the psychology of layouts and how grocery stores strategically lay out their shelves. In this episode, we break down consumer shopping behaviours, marketing strategies that you can implement in your own business to stand out from your Coles and Woolworths, and the business of Gen Z and Millennial economics and how to market towards them.

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Episode #036 - Gong Grocer | Sydney's Premier Asian Supermarket Reveals Secrets Behind Shopping Psychology, What Supermarkets Will Be Like in the Future, How to Stand Out Amongst the Big Grocery Players Cover

#036 - Gong Grocer | Sydney's Premier Asian Supermarket Reveals Secrets Behind Shopping Psychology, What Supermarkets Will Be Like in the Future, How to Stand Out Amongst the Big Grocery Players

Brian and Vivian Nguyen are siblings who have come from a family with over 30 years of supermarket retailing experience. They brought one of the largest Asian Supermarkets, Gong Grocer to life in the heart of Sydney's CBD continuing in the spirit of their grandfather. Brian brings his wisdom from his business and entrepreneurial background, also owning the clothing brand Lioness. Vivian brings her design background to the conversation as we dive into the psychology of layouts and how grocery stores strategically lay out their shelves. In this episode, we break down consumer shopping behaviours, marketing strategies that you can implement in your own business to stand out from your Coles and Woolworths, and the business of Gen Z and Millennial economics and how to market towards them.

24. Apr. 20241 h 22 min
Episode #035 - Adrian Widjy | How Do You Monetise As A Content Creator, Trends To Look Out For on Social Media Creation, What Aussies Hate About Social Media Cover

#035 - Adrian Widjy | How Do You Monetise As A Content Creator, Trends To Look Out For on Social Media Creation, What Aussies Hate About Social Media

You know him as the man behind 'Places in Sydney You Must Visit' and also his main page covering food, fun and interesting products from Sydney to Shinjuku! In this exclusive podcast episode, Adrian and I take you behind the scenes of life as a content creator. Learn about monetising content, and how to catch those accounts with fake followers. We talk about TikTok's new secret to going viral, and about what Chinese and Indonesians are doing differently with their social media. Adrian also reveals his favourite comfort food in Sydney, and he brings a special gift to us on the episode. Follow us on IG, TT, YT and FB for more clips and full length videos.

30. März 20241 h 42 min