The Business Canon
In this deep dive, we explore the simple but powerful idea at the heart of Simon Sinek's work, as presented in Start with Why. Our hosts unpack the framework of "The Golden Circle"—the three concentric circles of Why, How, and What. The conversation explores Sinek's argument that all the most inspiring leaders and organizations think, act, and communicate from the inside out, starting with their purpose. We analyze the biological and anthropological roots of this idea and how it can be used to build a more loyal and inspired following for any leader or brand.
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